Head of Marketing Offline
Requirements:
- At least 3 years of successful experience in the digital marketing sphere that can be confirmed by certain results: audience growth, conversions increase, etc.
- Advanced English level both verbal and written;
- Experience in creating and managing successful marketing strategy;
- Having practical and theoretical knowledge of working with various digital marketing channels;
- Management experience: staff recruitment, target-setting, and monitoring, result analysis, business processes development;
- Extensive marketing and product knowledge;
- Deep understanding of reporting and analysis tools, skill to consolidate data from various sources;
- Working with the latest analytical and marketing automation software and services;
- Analytical thinking, making decisions based on the received data with a positive impact on the marketing performance of the company;
- Knowledge of the budgeting principles;
- Strong presentation skills to share personal and team results;
- Being results-oriented, responsible and creative, having a high level of self-organization.
As a plus:
- Experience of working with FinTech sphere;
- Experience of working with foreign markets;
- Managing the entry into new markets;
- Experience of cooperation with remote/foreign employees;
- CPA channel development.
What we offer:
- Work with a highly skilled team and in friendly working atmosphere;
- 8-hour working day, keeping staff holiday and sickness system;
- Compensation for a gym and learning English;
- Opportunity to attend professional conferences and seminars financed by the company;
- Office in the center of the city (near Pecherska subway station).
What will you do:
- Create and optimize marketing strategy based on the business goals of the company to promote its products;
- Manage the marketing team, organize business processes within the department and its cooperation with other departments of the company;
- Search for new channels to attract a targeted audience and develop them;
- Conduct market and competitive research, analyze customersβ demands and behavior;
- Take part in product development and improvement;
- Organize and conduct various promotional activities and events with further marketing support;
- Create the system to analyze and control the results of the marketing team activities;
- Provide periodic reports on the efficiency of different promotion channels;
- Initiate ad improve report automation;
- Perform budget planning and control its implementation;
- Search for and start efficient cooperation with external marketing vendors.