Jobs at Djinni

We are looking for a Senior PHP Developer to join a long-term project focused on building and evolving a complex data-processing platform in the Construction Technology domain.

This role is centered around backend architecture, high-load systems, and real-time data processing. You will be responsible for designing scalable services, managing asynchronous data flows, and ensuring reliable ingestion and processing of IoT device data.

The platform plays a key role in workforce tracking, operational efficiency, and automation of field processes. It processes large volumes of real-time data and applies complex business logic for workforce scheduling and analytics.

This is a backend-focused role with high ownership and impact on system architecture and performance.
 

Benefits

• Opportunity to solve complex architectural and high-load challenges
• Professional growth within a scaling tech company
• High-impact role in a real-world IoT and data-driven product
• Work with modern backend technologies and distributed systems
• Remote-first environment with flexibility and autonomy
   

About the Client

International product company in the Construction Technology domain, focused on automating workforce management processes through IoT and cloud-based solutions.

The product replaces manual time tracking with automated data collection, improves payroll accuracy, and enables real-time tracking of workforce operations and analytics.
 

About the Project

The platform’s core processing system is responsible for IoT data ingestion, real-time processing, and advanced workforce scheduling logic.

The system provides real-time dashboards and analytics for operational decision-making.
 

Location: United States

Duration: long-term
 

Requirements

• 5+ years of commercial experience with PHP in backend development
• Strong expertise in Laravel and its ecosystem in production environments
• Deep knowledge of PostgreSQL, including optimization, indexing, and schema design
• Experience with Laravel Jobs and queue systems (Redis, SQS)
• Solid understanding of RESTful APIs and third-party integrations
• Experience with Eloquent ORM performance tuning and N+1 query prevention
• Familiarity with Docker and containerized development
   

Additional Requirements

• Strong understanding of SOLID principles and clean code practices
• Strong problem-solving skills and attention to detail
• Experience working in Agile/Scrum environments
• Upper-Intermediate (B2+) English level for spoken communication
   

Responsibilities

• Design and implement scalable backend services and APIs
• Architect and evolve backend systems for high-load environments
• Optimize complex database queries to handle large volumes of real-time data
• Build and manage asynchronous processing using queues and background jobs
• Ensure reliable ingestion and processing of IoT-driven data streams
• Conduct code reviews and maintain high standards of code quality
• Refactor legacy components into modern, maintainable service patterns
• Collaborate with product and engineering teams to translate business requirements into technical solutions
   

🇺🇦 Additional Notes

• We consider candidates both in Ukraine and abroad
• For specialists based in Ukraine, we provide the option of official booking (reservation)
   

📩 How to Apply

If you’re interested, please send us:

• Your CV/resume
• Your expected salary (gross)
• Confirmation of your spoken English level
• Your preferred contact method (Telegram is welcome, if convenient)
   

We’ll get back to you shortly with the next steps of the process.

Requirements:

• 1–3 years of commercial development experience;
• Strong knowledge of JavaScript and TypeScript;
• Experience with Node.js and/or Bun.js;
• Experience with Vue.js is preferred; React is also acceptable;
• Good understanding of full-stack web application development;
• Understanding of WebSockets and real-time communication;
• Experience working with PostgreSQL;
• Good understanding of asynchronous programming;
• Confident working with the Git version control system;
• Strong analytical and problem-solving skills;
• Intermediate level of English.

Would be a plus:

• Experience with modern backend architecture and API design;
• Experience working with ORMs or query builders;
• Familiarity with deployment, CI/CD, and cloud environments;
• Experience building scalable products or SaaS platforms.
• Experience using AI tools for coding to improve productivity;

Responsibilities:

• Develop and maintain full-stack product features with attention to quality and performance;
• Participate in end-to-end development, from idea to production;
• Build both backend and frontend parts of the application;
• Work with real-time features using WebSockets;
• Deliver features quickly and efficiently.

Noltic is a dynamic and innovative organization that specializes in Salesforce. We are seeking a highly motivated and experienced Salesforce Marketing Cloud Specialist who craves a challenge and feels enormous potential

What you will do

• Develop and execute email marketing campaigns using Salesforce Marketing Cloud.
• Create personalized customer journeys and segmentation strategies.
• Monitor and optimize email marketing performance, including open rates, click-through rates, and conversion rates.
• Collaborate with cross-functional teams to ensure the integration of Salesforce Marketing Cloud with other systems and platforms.
• Stay up-to-date with industry trends and best practices in email marketing and automation.
• Advising clients
• Ability to clearly understand business needs
   

We are looking for

• 2+ years of experience in using Salesforce Marketing Cloud.
• Strong understanding of email marketing best practices, segmentation, and A/B testing.
• Proficiency in HTML/CSS for email template customization.
• Goal-oriented and self-disciplined.
• Excellent communication and analytical skills.
• Proficiency in the English language.
• Salesforce Marketing Cloud certification is a plus.

We Offer

• Highly experienced team with 10+ years in both technology and business
• Challenging, inspiring projects using modern technologies
• Reimbursement of professional certifications
• Well-being bonus (medical Insurance, sports compensation, mental health program) after the probation period
• Corporate English and German classes
• Professional development plan
• 18 working days paid vacation
• Law agency support through our partner law agency
• Regular performance reviews and a competitive salary
• Flexible working schedule and employee-friendly HR policy
• Delicious coffee from Chehovych Roastery at the Lviv office

Description

As a DevOps Engineer, you will join a team responsible for maintaining and optimizing the company’s infrastructure and deployment processes. You’ll collaborate with engineers, work on exciting fintech projects, and gain hands-on experience with tools and technologies in a supportive environment that fosters your growth.

Requirements

• Linux server configuration and maintenance experience - Debian like OS and amazonlinux
• AWS
• ec2, ecs, lambda, s3, apigw, cloudwatch
• Networking (VPC, Security Groups)
• Queues (sqs, sns, eventbridge)
• RDS
• Docker, docker-compose
• Terraform
• CI/CD (Gitlab)
• Proficient with git and git workflows
• Serverless (Cloudformation / Serverless Framework)
• Monitoring stack (Grafana/Loki/Prometheus/VictoriaMetrics)
• Troubleshooting experience (Linux, Network, Application/DB performance)

Bonus:

• Experience with blockchain networks
• Kubernetes (EKS)

Duties and responsibilities

• Develop automation processes to help teams to deploy, manage, scale and monitor their applications
• Develop infrastructure monitoring, react for incidents

We offer

• Exciting and challenging work in the fast-developing environment
• Friendly, supportive & highly skilled team, constantly focusing on improving efficiency
• Modern technology stack, service oriented architecture in the cloud
• Unique and trending fintech & cryptocurrency industry
• Product company that focuses on it’s product perfection

We’re looking for a motivated Trainee / Junior AI Developer to join our team and help build modern AI-powered products and internal solutions.

Responsibilities:

- Assist in development and improvement of AI-powered applications

- Work with LLMs, chatbots, automation tools, and intelligent workflows

- Support integration of AI APIs and third-party platforms

- Help build internal tools, assistants, and productivity solutions

- Test, monitor, and improve AI outputs and system performance

- Participate in prompt engineering and workflow optimization

- Analyze user needs and suggest AI-based solutions

- Collaborate with developers, designers, and project managers

Requirements:

- Basic commercial or pet-project experience with AI tools / AI development

- Understanding of LLMs, prompt engineering, and AI workflows

- Familiarity with RAG systems, vector databases, and embeddings

- Experience with LangChain, LangGraph, or similar frameworks

- Basic knowledge of Python or JavaScript

- Experience with OpenAI API, Claude API, Gemini API, or similar

- Familiarity with databases (PostgreSQL, MongoDB, or similar)

- Familiarity with Git and modern development tools

- Strong problem-solving mindset and willingness to learn

- English level: Upper-Intermediate
 

Nice to have:

- Experience with Pinecone, Weaviate, FAISS, ChromaDB

- Familiarity with Zapier, Make, n8n, Airtable

- Experience with Docker or cloud platforms (AWS / GCP / Azure)

- Basic frontend or backend development skills

Business Development Manager (IT / Tech Partnerships)

IDN Recruitment · Remote

About the company

IDN Recruitment is a recruitment agency founded by professionals with backgrounds in international IT and tech companies. We specialize in tech, iGaming, and affiliate marketing (High-risk) recruitment and actively grow through partnerships and long-term collaborations with product companies and startups.

Requirements

• Experience in Business Development / Partnerships / Sales (IT or tech-related)
• Understanding of the IT / startup ecosystem
• Experience in outreach, negotiations, and building partnerships
• Strong communication and networking skills
• Proactive, independent, and results-oriented mindset

Responsibilities

• Searching for and initiating collaborations with IT teams and startups
• Building and maintaining long-term partnerships
• Negotiating cooperation terms
• Representing IDN Recruitment to potential partners

What we offer

• Remote work with a flexible schedule
• Clear goals and transparent processes
• Competitive compensation (fixed rate + bonuses)
• Opportunity to influence company growth

How to apply

Send your CV and a short intro

Subject: Business Development – your name

PwC is a global network of more than 370,000 professionals in 149 countries that turns challenges into opportunities. We create innovative solutions in audit, consulting, tax and technology, combining knowledge from all over the world.

PwC SDC Lviv, opened in 2018, is part of this global space. It is a place where technology is combined with team spirit, and ambitious ideas find their embodiment in real projects for Central and Eastern Europe.

What do we guarantee?

• Work format: Remote or in a comfortable office in Lviv - you choose.
• Development: Personal development plan, mentoring, English and Polish language courses.
• Stability: Official employment from day one, annual review of salary and career prospects.
• Corporate culture: Events that unite the team and a space where everyone can be themselves.

Join our dynamic AI team and be at the forefront of innovation, working on transformative projects for some of the most recognized companies worldwide. As an AI Consultant, you will participate in the implementation and development of AI-powered solutions across a broad range of applications, from Gen AI tools to data analytics fraud detection systems.

Key Responsibilities:

• Participate in AI projects from inception to completion, ensuring timely delivery of high-quality solutions;
• Solution Development: Design and implement cutting-edge AI and GenAI solutions, including Retrieval-Augmented Generation (RAG) for knowledge retrieval, prompt optimization, and fine-tuning of large language models (LLMs);
• Apply AI techniques to areas such as fraud detection, satellite imagery analysis, time-series forecasting, and automated data quality validation to enhance decision-making and automation;
• Develop web applications (FE / BE / cloud architecture) enabling users to interact with AI systems;
• Client Interaction: Work closely with clients to understand their unique needs and provide expert guidance and support throughout the project lifecycle.

Requirements and skills:

• 2+ years of professional experience in this or similar area;
• Experience working on AI/ML projects, in areas such as Generative AI, NLP, Computer Vision or Machine Learning model development and deployment;
• University degree in Mathematics or a similar field is an advantage;
• Programming skills in Python (pandas, plotly, numpy);
• Experience with Full stack development (JavaScript) is a significant plus.
• Experience with SQL databases; familiarity with NoSQL is a plus;
• Experience with generative AI models is a plus;
• Fluent in English (level B2 or higher).

Policy statements:
https://www.pwc.com/ua/uk/about/privacy.html

About The Company

MWDN is an international recruitment and outstaffing company with 23+ years of experience connecting exceptional tech talent with leading companies across Israel, the USA, Great Britain, and Western Europe. In this role, MWDN acts as the recruitment partner, and the selected candidate will work directly with the client’s team on their product in an international environment.

What is your new project?

• Domain: Energy Tech, Electrical Engineering
• Client Location: Israel
• Company size: 51-200
• Founded in: 1987

What makes this project exciting?

Our client is an established engineering organization with nearly four decades of experience delivering energy measurement and analysis systems used by industrial and commercial customers in over 80 countries worldwide. The company develops integrated hardware and software solutions for power monitoring, power quality analysis, and fault detection within critical electrical infrastructure.

The team builds advanced systems that combine precision measurement devices with digital technologies to enhance visibility and control of electrical networks. Engineering work is focused on ensuring high accuracy, reliability, and continuous improvement of complex energy systems used in real-world environments.

Explore the open roles below and take the next step in your career!

What makes you a great fit

• PhD in Electrical Engineering with a specialization in high current
• At least 5 years of practical experience working with electrical systems
• Hands-on experience with MATLAB for modeling and simulations
• In-depth theoretical and practical knowledge of electricity standards and high current
• Practical and theoretical knowledge of power and power quality standards
• Practical and theoretical knowledge of the structure of the electricity grid and digital substation including network measurement and protection components
• Practical experience in control and protection systems in substations
• High ability to learn and study new material from theory to implementation
• System understanding in the field of electricity and a high current. Practical ability to translate standards into efficient product implementation

Your day-to-day in this position

• Define and assist in the development of new products and systems for electrical/digital substation domains
• Support development of algorithms for measurement products
• Work closely with R&D on development of electricity systems solutions
• Collaborate with marketing to present practical market and research solutions for electricity systems
• Contribute to advanced standardization in the field of electrical systems

Our next steps

✅ Intro call with a Recruiter — ✅ Screening Interview with Hiring Manager — ✅ Technical Interview — ✅ Test Task — ✅ Offer

PRNEWS.IO is a global content marketing platform that connects brands with media outlets around the world. Headquartered in Northern Europe, we empower international brands to gain media exposure while helping news publishers monetize their content. Our clients are located all over the world, including Europe, the US, and Asia, with a growing strategic focus on expanding our presence and market share in the United States.

About the company

Our Media Department is focused on building and expanding a global network of digital media partners. By joining our platform, publishers can monetize their websites, while brands gain access to high-quality platforms for publishing advertising and PR content to increase awareness and grow their business.

Today, we connect advertisers with over 100,000 media websites worldwide. Our mission is to continuously expand our partner network, ensure competitive cooperation terms, and maintain a high level of service.

We are currently looking for a Media Acquisition Specialist who will help scale our partner network and strengthen the company’s presence in global markets.

Key Requirements:

• 2+ years of experience in digital marketing, advertising, media, or PR
• English level: Upper-Intermediate+ (strong spoken and written English for negotiations, calls, and daily communication with international partners)
• Experience in outreach, link building, lead generation, partnerships, or sales is a plus
• Basic understanding of SEO (links, website metrics, domain quality)
• Experience with tools such as Ahrefs, Similarweb, Semrush, or similar is a plus
• Proficiency in Excel / Google Sheets (knowledge of formulas is a plus)
• Experience working with CRM systems is a plus
• Interest and experience in AI and low-code tools for scripting, implementing solutions in workflows, and process automation
•  

Responsibilities:

• Sourcing and attracting new media partners worldwide
• Expanding the media inventory on the platform across different GEOs, topics, and languages
• Personalized communication with publishers via email, LinkedIn, messengers, and calls
• Conducting negotiations and agreeing on favorable partnership terms
• Maintaining up-to-date commercial conditions and partner database
• Working with large datasets: website lists, segmentation, and filtering
• Preparing and launching outreach campaigns / cold email sequences
• Handling inbound responses and supporting new partners through the onboarding process
• Creating media profiles and maintaining a high-quality catalog
• Preparing reports and analyzing personal performance
• Collaborating with Sales and Media Success teams to ensure high-quality client service

We offer:

• Opportunity to gain strong international experience in digital media / PR / partnerships
• Daily communication with partners worldwide
• Career growth opportunities in a fast-growing global company
• Modern tools and innovative work environment
• Competitive compensation
• Supportive and ambitious team

We’re looking for a skilled Shopify Developer to join our team and help build, customize, and scale modern eCommerce stores for international clients.
 

Responsibilities:

- Develop and maintain Shopify stores

- Customize Shopify themes and storefront functionality

- Build responsive, user-friendly eCommerce pages

- Optimize website speed, performance, and conversion flow

- Troubleshoot bugs and technical issues

- Integrate third-party apps, payment systems, and tools

- Collaborate with designers, marketers, and project managers
 

Requirements:

- 2+ years of commercial experience with Shopify

- Strong knowledge of Liquid, HTML, CSS, JavaScript

- Experience with Shopify theme customization

- Understanding of eCommerce best practices

- Experience with app integrations and store setups

- Basic understanding of SEO principles

- English level: Upper-Intermediate
 

Nice to have:

- Experience with WordPress

- Experience with Shopify Plus

- Knowledge of React / Vue.js

- Experience with website migrations

- Understanding of UI/UX best practices

UA, Lviv

Hybrid work for Lviv region candidates, remote for other Ukrainian locations.

Nestlé Business Solutions (NBS) is a global team delivering smart, efficient solutions that keep Nestlé running worldwide. We combine technology and collaboration to simplify processes and create real business value.

Are you ready to join a multinational company and a dynamic team?

We’re excited to offer an opportunity for D2C Ecommerce Specialist to join our marketing team .

With you we will:  

• Maintain content, develop new pages, launch or apdate products, promotion management in Hybris/Drupal (for Nespresso positions)/ Magento 2 (for NDG Project) would be an advantage (should be confirmed with TL what to put before posting) ;
• Perform Q&A activities upon introduction of any change on the digital landscape; 
• Carry off End-to-end testing prior to release;
• Implement SEO optimization;
• Configure and Q&A existing features on Magento2 platform (for NDG);
• Track market requests and key activities delivered for the business, report on key activities delivered.

Key requirements:

• A proffesional with 1+ years of expirience in managing websites and content using e-commerce CMS like Drupal, Adobe Commerce, Shopify, WooCommerce, etc. Knowledge of Hybris  (for Nespresso positions)/ Magento 2 (for NDG Project) would be an advantage.
• With deep knowladge in HTML/CSS/JS;
• With strong understanding of SEO and UI/UX principles;
• Familiar with following tools: Google Analytics, Google Search Console, Google Tag Manager, Photoshop, Figma;
• Confident in English on Upper-Intermediate level (both written and verbal);
• A great communicator and a team player.

Let’s Talk Benefits:  

• Competitive package: annual salary review and annual bonus, 28 paid vacation days, paid sick leave, medical insurance, IT Club discounts
• Work arrangements: hybrid in Lviv region or fully remote across Ukraine, official employment, standard schedule 9:00–18:00 with a flexible lunch break, company-provided equipment
• Corporate culture: international environment, diverse and inclusive teams, strong internal communities, knowledge sharing.
• Well-being: mental health support program
• Grow with us: onboarding & mentorship from day one (buddy program for newcomers), professional development opportunities
• Stay active: support for sports and wellness activities
• We care: socially responsible company values: Наші історії - покращуємо якість життя, сприяємо здоровому майбутньому

Nestlé Business Solutions Lviv is where innovation meets opportunity. Join us and help create value for Nestlé and for millions of consumers worldwide.

Your Journey with Us:

CV review - Interview with Recruiter - Test Task - Interview with Hiring Manager - Job offer - Welcome aboard!

We’re looking for a skilled WordPress Developer to join our team and help build, improve, and maintain modern websites for international clients. 
 

Responsibilities:

- Develop and maintain websites on WordPress

- Customize themes and plugins based on project needs

- Build responsive, user-friendly layouts

- Optimize website speed, performance, and SEO basics

- Troubleshoot bugs and technical issues

- Integrate third-party tools, APIs, and forms

- Collaborate with designers, marketers, and project managers
 

Requirements:

- 2+ years of commercial experience with WordPress

- Strong knowledge of PHP, HTML, CSS, JavaScript

- Experience with custom themes and plugin development

- Understanding of website performance optimization

- Experience with Elementor, WPBakery, or similar builders

- Basic understanding of SEO principles

- English level: Upper-Intermediate
 

Nice to have:

- Experience with Shopify

- Experience with WooCommerce

- Knowledge of React / Vue.js

- Experience with website migrations and hosting setups

- Understanding of UI/UX best practices

Hybrid work for Lviv region candidates

Nestlé Business Solutions (NBS) is a global team delivering smart, efficient solutions that keep Nestlé running worldwide. We combine technology and collaboration to simplify processes and create real business value.

Are you ready to join a multinational company and a dynamic team?

We’re excited to offer an opportunity for Accounting Operations Accountant to join our finance team.

With you we will:  

• Execute daily activities and functions in General Ledger​
• Process Manual Journal requests and prepare account reconciliation along with other reports​
• Identify and investigate unreconciled balances, differences in balances of various source and subsidiary ledgers and/or reports​
• Participate in KPIs trends, root cause analysis of mistakes/errors and problem solving
• Ensure timeliness and accuracy of processes performed according to defined SLAs, root cause analysis of mistakes/errors and problem solving
• Participate in department meetings, meetings with partners

Key requirements:

• A professional with knowledge of either in Economics/Accountancy/Finance/International relations ;
• Good in analytics, planning, with organizational, time-management and communication skills;
• Precise and accurate with figures
• Able to work with big volume of data;
• Skilled in MS Office, particularly in MS Excel​;
• Have Intermediate English level or higher

Let’s Talk Benefits:  

• Competitive package: annual salary review and annual bonus, 28 paid vacation days, paid sick leave, medical insurance, IT Club discounts
• Work arrangements: hybrid in Lviv region or fully remote across Ukraine, official employment, standard schedule 9:00–18:00 with a flexible lunch break, company-provided equipment
• Corporate culture: international environment, diverse and inclusive teams, strong internal communities, knowledge sharing.
• Well-being: mental health support program
• Grow with us: onboarding & mentorship from day one (buddy program for newcomers), professional development opportunities
• Stay active: support for sports and wellness activities

• We care: socially responsible company values: 

   

Nestlé Business Solutions Lviv is where innovation meets opportunity. Join us and help create value for Nestlé and for millions of consumers worldwide.

Your Journey with Us:

CV review - Interview with Recruiter - Interview with Hiring Manager - Job offer - Welcome aboard!

We’re building a fast-growing Cyber / InfoSec startup focused on helping businesses detect leaked credentials, compromised sessions, and exposed sensitive data across dark web sources before they turn into real security incidents.

This is not a role for someone looking for a comfortable sales job or waiting on inbound leads.

We’re looking for a sharp, driven sales professional who knows how to break into accounts, speak the language of business risk, and close high-value Cyber / InfoSec deals.

We provide a high-value cybersecurity service that solves a real business problem. The demand is there, the market is large, and the upside is significant for the right person.

What you’ll be doing

● Own outbound sales from first touch to close
● Identify and target high-value B2B prospects across US & EU markets
● Run high-volume cold outreach and secure meetings with decision-makers
● Deliver strong pitches and clearly position the value of our cybersecurity offering
● Communicate the value of dark web monitoring, credential exposure detection, and fraud prevention
● Handle objections with confidence and persistence
● Keep your pipeline full and take full ownership of your numbers
● Work directly with the founder to refine messaging, outreach, and sales strategy

Who we’re looking for

● Mid-level sales professional with strong outbound experience
● Confident on the phone and comfortable with cold calling
● Motivated by targets, performance, and uncapped earnings
● Self-driven, resilient, and highly accountable
● Commercially aggressive, fast-moving, and execution-focused
● Able to sell in a serious B2B environment, ideally within Cybersecurity, InfoSec, SaaS, FinTech, or other high-value services
● Experience with US or EU markets is a strong plus

What you’ll get

● Compensation: fixed base + lifetime recurring commission on every client you close
● Uncapped earning potential with strong upside for top performers
● Direct access to the founder and fast decision-making
● A massive B2B market with real revenue potential
● Remote flexibility
● A high-performance environment built around ownership, urgency, and results

Why this role is interesting

This is a chance to join early, sell a service companies genuinely need, and build serious earning power in a lean, ambitious Cyber / InfoSec business.

You’ll be selling solutions that protect businesses from real financial and operational risks — not just another software subscription.

If you thrive on momentum, pressure, and closing, this role will feel very natural to you.

At UnderDefense, content is not decoration. 

It’s a growth channel. We build cybersecurity solutions( the MAXI platform) for mid-market and enterprise companies in the US and EU. Our buyers are security leaders and practitioners who have zero tolerance for fluff and “marketing speak.” We are looking for a Content Writer who can think critically, write clearly, and connect content to revenue.

Requirements:

• 2+ years of hands-on B2B SaaS content writing experience in English, producing expert-level content for mid-market or enterprise audiences
• Proven ability to write long-form, in-depth content – blog posts, guides, reports – that goes beyond generic SEO and demonstrates subject-matter understanding
• Fluent written English with the ability to think, structure arguments, and own content end-to-end – AI is a tool, not a substitute for thinking
• Strong understanding of SEO fundamentals – keyword research, search intent, content structure, competitiveness, and performance implications
• Experience working with AI tools for research, outlining, validation, and acceleration – while retaining full ownership and accountability for final output

Responsibilities:

• Develop in-depth guides, reports (PDFs), and blog articles that demonstrate real subject-matter understanding 
• Write landing pages, case studies, white papers, one-pagers, and other sales enablement materials
• Produce educational content explaining product concepts, security challenges, and buyer decision criteria
• Craft thoughtful LinkedIn posts and newsletters tailored to a technical audience
• Collaborate closely with marketing, sales, and security experts to extract insights and turn them into high-impact narratives
• Apply SEO best practices (search intent, keyword research, structure, competitiveness) to ensure visibility