Jobs Marketing Analyst

We are building one of the most powerful live-streaming platforms, already connecting 400K+ monthly active users through live events, interactive video chats, and real-time community experiences. Our mission is bold: bring joy, fight loneliness, and deliver safe, ad-free entertainment that keeps people coming back.
This is a complex, fast-moving space, and we love it that way! So, you will join a passionate, expert team tackling everything from scaling AI-powered recommendations to launching high-impact, data-driven features that boost monetization and engagement. Every idea counts here, and every release reaches a massive global audience.
We are now expanding into Arab countries and Europe, enhancing content quality, and rolling out new features to keep users hooked. We are among the Top 5 streaming products in the US and rank in the Top 10 worldwide. Our next milestone: break into the global Top 5, and we are moving fast to make it happen

About the role: In this role, you will turn numbers into insights, ensuring our marketing stays sharp and effective. From analysing campaign efficiency to connecting marketing and product analytics, you’ll spot growth opportunities and track performance with precision. Your work will directly influence data-driven decisions, keeping our marketing activities stable, scalable, and impactful. With strong results, you’ll also have the opportunity to grow in seniority and potentially lead the department in the future.

In this role, you will

• Analyze paid marketing campaigns across multiple channels, regions, creatives
• Build regular reports and provide ad-hoc analytics on marketing effectiveness (CAC, ROI, LTV, attribution).
• Connect marketing data with product metrics to measure the true business impact of campaigns.
• Monitor marketing funnel health and detect anomalies or drops in performance.
• Collaborate with product analysts, marketers, and data engineers to improve data pipelines and tracking.
• Provide actionable insights and recommendations to optimize campaigns and budget allocation.

It’s all about you

• Experience collaborating with marketing and product teams to monitor key performance metrics, identify anomalies or performance issues, and communicate actionable insights to managers for decision-making.
• Strong SQL
• Strong problem identification skills with critical thinking and a clear understanding of cause-and-effect relationships.
• Proficiency in BI tools (Tableau, Looker, or similar).
• Solid understanding of marketing metrics (CAC, ROI, LTV, ARPU, retention) and attribution models (last-click, multi-touch)
• Good communication skills to translate complex findings into business recommendations

Would be a plus

• Familiarity with Python and basic understanding of ML
• Usage of AI tools (ChatGPT, Claude AI, Gemini, etc) on a daily basis

What we offer

Care and support:

• 20 paid vacation days, 15 sick days, and 6 additional days off for family events
• Up to 10 additional days off for public holidays
• 100% medical insurance coverage
• Sports and equipment reimbursement
• Team building events, corporate gifts, and stylish merch
• Financial and legal support
• Position retention and support for those who join the Armed Forces of Ukraine
• Participation in social initiatives supporting Ukraine

Comfortable working environment:

• Work from our Kyiv hub or remotely with a flexible schedule
• Workspace rental reimbursement in other cities and abroad
• Modern equipment or depreciation of your own tools

Investment in your future:

• Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
• 70% of our heads and leads have grown into their roles here — so can you!
• Performance-oriented reviews and Individual Development Plans (IDPs)
• Reimbursement for professional courses and English classes
• Corporate library, book club, and knowledge-sharing events

Hiring process

• Intro call
• Technical interview
• Reference check
• Offer

     We are an international iGaming holding, actively growing and launching new online casino projects for Tier 1–3 markets.

     We are looking for a data-driven and creative Retention CRM Manager (Lead level) to take ownership of player lifecycle management and CRM communications.

     In this role, you will develop retention strategies, design and execute multi-channel campaigns (email, SMS, push notifications, in-game messages), and implement personalization and automation that maximize player LTV, reduce churn, and increase revenue.

Key Responsibilities

• Develop and execute CRM and retention strategies tailored for online casino players
• Segment the player base by key parameters (LTV, deposit frequency, activity, geo, etc.)
• Plan, launch, and optimize multi-channel CRM campaigns (email, SMS, push, in-game messages, WhatsApp, Telegram, etc.)
• Monitor, analyze, and improve retention funnels and player engagement metrics
• Collaborate with Marketing, Analytics, and Product teams to create personalized offers and promotions
• Track and optimize KPIs such as Retention Rate, Reactivation Rate, Churn Rate, ARPPU, LTV
• Run A/B tests and implement data-driven improvements
• Lead and coordinate CRM initiatives within the retention team

Requirements

• 2+ years of experience as Retention Manager / CRM Manager in iGaming (Lead / Team Lead level)
• Hands-on experience with CRM tools (Optimove, Smartico, Salesforce, Ometria, Emarsys or similar)
• Strong analytical skills and experience with BI tools (Tableau, Power BI, Looker)
• Expertise in customer segmentation and user journey development
• Deep understanding of retention and monetization metrics in iGaming
• English (B1+) required
• Experience using Solitics is a plus

What we offer

• Opportunity to become part of the launch of a major international project
• Freedom of action and influence on brand strategy and player experience
• Work in a multicultural team of professionals
• Competitive compensation and bonus system
• Career and professional growth opportunities within a large holding
• Remote work format
• Fast decision-making and freedom from micromanagement

🚀 Join us and help build the next leading brand in the global iGaming industry.
 

About the company

Our iGaming company is more than just a business — it is a place where ideas, talents, and opportunities come together.

As part of an international holding, we bring global expertise in the gaming industry while staying close to the culture and needs of players.

With us, you will be able to grow professionally, influence product decisions, and shape the gaming experience of the future.