United Tech

We are looking for a Senior User Acquisition Manager (Meta/TikTok/Snapchat) to build and own the acquisition direction for one of our live-streaming products, taking full responsibility for TikTok, Meta, and Snapchat and scaling spend 2-3x within 3-6 months while holding CPA and ROAS at target. You will run the testing roadmap across creatives, audiences, and bidding strategies, work hand-in-hand with our Creative and PMM teams, and have direct visibility into growing into the UA Team Lead role as you scale this direction. If you want full ownership over a fast-scaling Social channel and a clear path to leading a team, this is your next challenge.

About our product: We are building one of the most powerful live-streaming platforms, already connecting 400K+ monthly active users through live events, interactive video chats, and real-time community experiences. Our mission is bold: bring joy, fight loneliness, and deliver safe, ad-free entertainment that keeps people coming back. This is a complex, fast-moving space, and we love it that way! So, you will join a passionate, expert team tackling everything from scaling AI-powered recommendations to launching high-impact, data-driven features that boost monetization and engagement. Every idea counts here, and every release reaches a massive global audience. We are among the Top 5 streaming products in the US and rank in the Top 10 worldwide. Our next milestone: break into the global Top 5, and we are moving fast to make it happen. Are you in?

In this role, you will

• Own and manage traffic acquisition on TikTok, Meta, and Snapchat, from hypothesis testing to scaling
• Scale the Social direction within defined KPIs (Spend/CPA/ROI/ROAS)
• Build and execute a testing roadmap covering creatives, audiences, placements, and bidding strategies to improve performance
• Build A/B test structures and scaling rules and criteria for campaigns, monitoring CPA and ROI on a daily basis
• Work closely with Creative and PMM teams to generate and validate new hypotheses tailored to each channel's needs
• Analyze and optimize campaigns based on data (AppsFlyer, Tableau), identifying growth opportunities and risks

• Collaborate directly with network partners (TikTok, Meta, Snapchat) on testing new features, participating in betas, and handling moderation-related communication

   

It's all about you

• 3+ years of experience in performance marketing for mobile apps (video streaming/live/social apps is a plus)
• Hands-on experience buying traffic on TikTok Ads, Meta Ads, and Snapchat Ads, from campaign launch to scaling
• Experience managing budgets above $300K per month across Social channels
• Deep understanding of auction mechanics, bidding strategies, optimization events, and the algorithm principles behind TikTok/Meta/Snap
• Solid knowledge of unit economics, cohort analysis, and key performance metrics (CPA, ROAS, LTV, Retention)
• Experience working with MMPs and attribution (AppsFlyer/Adjust), understanding attribution logic
• Experience with BI tools (Tableau, AppsFlyer) for data-driven analysis and decision-making
• Upper-Intermediate (B2) or higher English proficiency

Would be a plus

• Experience with alternative ad networks
• Experience automating campaign launches, testing, and reporting across networks with AI tools
• Understanding of marketing funnels and performance creative testing principles
• Experience with ASO and influencer marketing as additional channels

What we offer

Care and support:

• 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events
• 100% medical insurance coverage
• Sports and equipment reimbursement
• Team building events, corporate gifts, and stylish merch
• Financial and legal support
• Maternity Recovery Support Allowance
• Position retention and support for those who join the Armed Forces of Ukraine
• Participation in social initiatives supporting Ukraine

Comfortable working environment:

• Work from our Kyiv hub or remotely with a flexible schedule
• Modern equipment or depreciation of your own tools

Investment in your future:

• Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
• 70% of our heads and leads have grown into their roles here – so can you!
• Performance-oriented reviews and Individual Development Plans (IDPs)
• Reimbursement for professional courses and English classes
• Corporate library, book club, and knowledge-sharing events
• AI is an integral part of our work culture. We invest in modern AI tools, equip our teams with the skills to use them effectively, and foster an environment where technology helps people achieve better results faster

Hiring process

• Intro call
• Technical interview
• Interview with Direct Manager/Head
• Bar-raising 
• Reference check
• Offer

We are building one of the most powerful live-streaming platforms, already connecting 400K+ monthly active users through live events, interactive video chats, and real-time community experiences. Our mission is bold: bring joy, fight loneliness, and deliver safe, ad-free entertainment that keeps people coming back.
This is a complex, fast-moving space, and we love it that way! So, you will join a passionate, expert team tackling everything from scaling AI-powered recommendations to launching high-impact, data-driven features that boost monetization and engagement. Every idea counts here, and every release reaches a massive global audience.
We are now expanding into Arab countries and Europe, enhancing content quality, and rolling out new features to keep users hooked. We are among the Top 5 streaming products in the US and rank in the Top 10 worldwide. Our next milestone: break into the global Top 5, and we are moving fast to make it happen

About the role: In this role, you will turn numbers into insights, ensuring our marketing stays sharp and effective. From analysing campaign efficiency to connecting marketing and product analytics, you’ll spot growth opportunities and track performance with precision. Your work will directly influence data-driven decisions, keeping our marketing activities stable, scalable, and impactful. With strong results, you’ll also have the opportunity to grow in seniority and potentially lead the department in the future.

In this role, you will

• Analyze paid marketing campaigns across multiple channels, regions, creatives
• Build regular reports and provide ad-hoc analytics on marketing effectiveness (CAC, ROI, LTV, attribution).
• Connect marketing data with product metrics to measure the true business impact of campaigns.
• Monitor marketing funnel health and detect anomalies or drops in performance.
• Collaborate with product analysts, marketers, and data engineers to improve data pipelines and tracking.
• Provide actionable insights and recommendations to optimize campaigns and budget allocation.

It’s all about you

• Experience collaborating with marketing and product teams to monitor key performance metrics, identify anomalies or performance issues, and communicate actionable insights to managers for decision-making.
• Strong SQL
• Strong problem identification skills with critical thinking and a clear understanding of cause-and-effect relationships.
• Proficiency in BI tools (Tableau, Looker, or similar).
• Solid understanding of marketing metrics (CAC, ROI, LTV, ARPU, retention) and attribution models (last-click, multi-touch)
• Good communication skills to translate complex findings into business recommendations

Would be a plus

• Familiarity with Python and basic understanding of ML
• Usage of AI tools (ChatGPT, Claude AI, Gemini, etc) on a daily basis

What we offer

Care and support:

• 20 paid vacation days, 15 sick days, and 6 additional days off for family events
• Up to 10 additional days off for public holidays
• 100% medical insurance coverage
• Sports and equipment reimbursement
• Team building events, corporate gifts, and stylish merch
• Financial and legal support
• Position retention and support for those who join the Armed Forces of Ukraine
• Participation in social initiatives supporting Ukraine

Comfortable working environment:

• Work from our Kyiv hub or remotely with a flexible schedule
• Workspace rental reimbursement in other cities and abroad
• Modern equipment or depreciation of your own tools

Investment in your future:

• Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
• 70% of our heads and leads have grown into their roles here — so can you!
• Performance-oriented reviews and Individual Development Plans (IDPs)
• Reimbursement for professional courses and English classes
• Corporate library, book club, and knowledge-sharing events

Hiring process

• Intro call
• Technical interview
• Reference check
• Offer

We are building one of the most powerful live-streaming platforms, already connecting 400K+ monthly active users through live events, interactive video chats, and real-time community experiences. Our mission is bold: bring joy, fight loneliness, and deliver safe, ad-free entertainment that keeps people coming back. This is a complex, fast-moving space, and we love it that way! So, you will join a passionate, expert team tackling everything from scaling AI-powered recommendations to launching high-impact, data-driven features that boost monetization and engagement. Every idea counts here, and every release reaches a massive global audienceWe are now expanding into Arab countries and Europe, enhancing content quality, and rolling out new features to keep users hooked. We are among the Top 5 streaming products in the US and rank in the Top 10 worldwide. Our next milestone: break into the global Top 5, and we are moving fast to make it happen
 

About your role: This is your opportunity to take full ownership of marketing strategy, budgets, and growth for a global product that already ranks among the top in its niche. You will lead the charge toward $1.2M monthly marketing spend, driving impact across acquisition, retention, and monetization in Tier-1 markets. This role is for someone who thrives in dynamic environments, builds data-driven strategies, and knows exactly how to turn great creatives and hypotheses into measurable business results

In this role, you will:

• Lead strategic product marketing: develop and execute a comprehensive growth strategy
• Scale the product to a monthly budget of $1,200,000 within defined KPIs
• Build a traffic and product-marketing hypothesis roadmap to improve marketing metrics through continuous experimentation
• Coordinate and manage a cross-functional team (UAM, Creative, ASO, PMM) to achieve KPI
• Establish testing frameworks, scaling rules, and control systems for CPA and ROI
• Lead, hire, and grow your team — hold 1:1s, performance reviews, and expand the department
  
  It’s all about you:
• 5+ years of experience in performance marketing for mobile apps (preferably in video streaming / live / social apps)
• Proven track record of managing $1M+ monthly budgets and leading teams of 5+ people
• Deep understanding of unit economics, cohort analysis, and performance marketing metrics
• Strong knowledge of advertising auctions, attribution models, and MMP tools
• Hands-on experience in traffic acquisition and scaling channels
• Expertise in marketing analytics with BI tools (Tableau, Data Studio, AppsFlyer, Firebase)
• Experience with MarTech solutions and process automation
• Understanding of ASO, SEO, marketing funnels, and influencer collaborations
• Ownership mindset and strategic thinking with a focus on measurable growth outcomes
  
  What we offer:
  Care and support: 
• 20 paid vacation days, 15 sick days, and 6 additional days off for family events
• Up to 10 additional days off for public holidays
• 100% medical insurance coverage
• Sports and equipment reimbursement
• Team building events, corporate gifts, and stylish merch
• Financial and legal support
• Position retention and support for those who join the Armed Forces of Ukraine
• Participation in social initiatives supporting Ukraine
• Comfortable working environment:
• Work from our Kyiv hub or remotely with a flexible schedule 
• Modern equipment or depreciation of your own tools
• Investment in your future:
• Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
• 70% of our heads and leads have grown into their roles here – so can you!
• Performance-oriented reviews and Individual Development Plans (IDPs)
• Reimbursement for professional courses and English classes
• Corporate library, book club, and knowledge-sharing events
  
  Hiring process:
• Intro call
• Technical interview
• Interview with Hiring Team
• Bar-rasing 
• Reference check
• Offer

We are building one of the most powerful live-streaming platforms, already connecting 400K+ monthly active users through live events, interactive video chats, and real-time community experiences. Our mission is bold: bring joy, fight loneliness, and deliver safe, ad-free entertainment that keeps people coming back.
This is a complex, fast-moving space, and we love it that way! So, you will join a passionate, expert team tackling everything from scaling AI-powered recommendations to launching high-impact, data-driven features that boost monetization and engagement. Every idea counts here, and every release reaches a massive global audience.
We are now expanding into Arab countries and Europe, enhancing content quality, and rolling out new features to keep users hooked. We are among the Top 5 streaming products in the US and rank in the Top 10 worldwide. Our next milestone: break into the global Top 5, and we are moving fast to make it happen

About the role: In this role, you will turn numbers into insights, ensuring our marketing stays sharp and effective. From analysing campaign efficiency to connecting marketing and product analytics, you’ll spot growth opportunities and track performance with precision. Your work will directly influence data-driven decisions, keeping our marketing activities stable, scalable, and impactful. With strong results, you’ll also have the opportunity to grow in seniority and potentially lead the department in the future.

In this role, you will

• Analyze paid marketing campaigns across multiple channels, regions, creatives
• Build regular reports and provide ad-hoc analytics on marketing effectiveness (CAC, ROI, LTV, attribution).
• Connect marketing data with product metrics to measure the true business impact of campaigns.
• Monitor marketing funnel health and detect anomalies or drops in performance.
• Collaborate with product analysts, marketers, and data engineers to improve data pipelines and tracking.
• Provide actionable insights and recommendations to optimize campaigns and budget allocation.

It’s all about you

• Experience collaborating with marketing and product teams to monitor key performance metrics, identify anomalies or performance issues, and communicate actionable insights to managers for decision-making.
• Strong SQL
• Strong problem identification skills with critical thinking and a clear understanding of cause-and-effect relationships.
• Proficiency in BI tools (Tableau, Looker, or similar).
• Solid understanding of marketing metrics (CAC, ROI, LTV, ARPU, retention) and attribution models (last-click, multi-touch)
• Good communication skills to translate complex findings into business recommendations

Would be a plus

• Familiarity with Python and basic understanding of ML
• Usage of AI tools (ChatGPT, Claude AI, Gemini, etc) on a daily basis

What we offer

Care and support:

• 20 paid vacation days, 15 sick days, and 6 additional days off for family events
• Up to 10 additional days off for public holidays
• 100% medical insurance coverage
• Sports and equipment reimbursement
• Team building events, corporate gifts, and stylish merch
• Financial and legal support
• Position retention and support for those who join the Armed Forces of Ukraine
• Participation in social initiatives supporting Ukraine

Comfortable working environment:

• Work from our Kyiv hub or remotely with a flexible schedule
• Workspace rental reimbursement in other cities and abroad
• Modern equipment or depreciation of your own tools

Investment in your future:

• Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
• 70% of our heads and leads have grown into their roles here — so can you!
• Performance-oriented reviews and Individual Development Plans (IDPs)
• Reimbursement for professional courses and English classes
• Corporate library, book club, and knowledge-sharing events

Hiring process

• Intro call
• Technical interview
• Reference check
• Offer