Ukraine Tech

We are seeking a highly experienced Fractional CMO to provide strategic leadership and direction for our B2C iGaming brands on a part-time/retainer basis. In this role, you will act as the architect of our global marketing strategy, driving customer acquisition, brand positioning, and revenue growth.

This is a senior advisory and leadership role. You will not be bogged down in daily micro-management; instead, you will focus on high-level strategy, auditing performance, mentoring our in-house marketing leads, and ensuring our marketing investments yield maximum ROI across all touchpoints.

• Develop and blueprint a comprehensive, global marketing strategy tailored to our iGaming portfolio (online casino, sports betting).
• Architect go-to-market strategies for launching new verticals and expanding into new GEOs, backed by deep market research and competitor analysis.
• Lead high-level brand-building initiatives in highly competitive and regulated markets. Identify opportunities for sponsorships, media partnerships, and C-level influencer collaborations.
• Lead high-level planning and structuring of traffic and marketing budgets (monthly/annually) to ensure maximum efficiency and profitability.
• Audit and advise on traffic purchasing strategies across various channels, ensuring optimal allocation of user acquisition budgets.
• Monitor, audit, and optimize iGaming-specific core metrics (CPA, ARPU, LTV, churn rate, retention %, deposit-to-registration conversion, ROI by channel).
• Design the architecture for an optimized Affiliate & Partnership Program to ensure a steady inflow of high-quality traffic.
• Advise on the design and optimization of processes for attracting, onboarding, and retaining top-tier partners.
• Set high-level goals, establish KPIs, provide strategic frameworks, and audit team performance.
• Collaborate strategically with Product and CRM leads to map out personalized player journeys and loyalty programs that drive retention and reactivation.
• Present marketing performance overviews, actionable insights, and strategy updates to the CEO, board of directors, and investors.
• Ensure the overarching marketing strategy remains compliant with local gaming regulations, licensing requirements, and responsible gaming policies.

As CRM Manager, you will execute and optimise our Casino’s CRM strategy. You’ll build and launch marketing campaigns that grow retention, conversions, and customer value, while improving overall player experience. Data-driven thinking, continuous testing, and hands-on optimisation are key.

Responsibilities

• Plan and execute CRM campaigns that drive retention and conversion
• Manage segmentation, targeting, and content delivery for Email/SMS/Push
• Monitor performance, analyse results, and implement optimisations
• Collaborate with content, design, and product teams to align player journeys
• Build and manage player bonuses and ensure smooth operations
• Write and proof CRM content (emails, SMS, push)
• Use CMS and campaign tools daily

• Work with basic HTML/CSS to update templates

   

Requirements

• 3+ years’ experience in CRM or Marketing Coordinator roles
• Strong knowledge of online casino/iGaming products
• Deep understanding of RFM segmentation and behavioral modeling
• Excellent English communication skills
• Skilled in data handling and segmentation
• Experience with Customer.io / Smartico / Optimove, etc.
• Detail-oriented, proactive, and highly organised
• Basic HTML/CSS editing abilities

• Eager to learn and open to feedback

   

What We Offer

• Fully remote work
• Flexible hours
• Competitive paid time off
• Professional growth
• Modern infrastructure

We’re a fast-growing licensed online casino targeting Tier 1 markets. We’re looking for a Facebook & In-App Media Buyer who can start campaigns from zero and scale them profitably.

Key Responsibilities:

• Launch and scale high-performance advertising campaigns across Facebook and/or In-App networks (Unity, AppLovin, Ironsource, etc.).
• Oversee full-cycle integrations between mobile applications, attribution platforms (AppsFlyer, Adjust), and trackers (Binom, Keitaro) to ensure flawless data flow.
• Conduct deep-dive analysis of active campaigns, optimizing for key performance indicators (ROI, CPA, LTV) to maximize profitability.
• Develop detailed briefs for the design team and motion designers; constantly test new creative angles and landing pages.
• Monitor daily expenditures and performance metrics, providing detailed daily reports to ensure budget efficiency and target alignment.
   

Requirements:

• At least 2+ years of hands-on experience in Media Buying, with a track record of managing high-volume traffic.
• Deep knowledge of the Gambling/iGaming vertical is mandatory.
• Strong experience in launching and scaling campaigns specifically for the Tier-1 market.
• Experience managing significant monthly budgets of $50,000+ with proven ROI.
• Solid experience working within professional arbitrage teams or media buying agencies.
• Expert knowledge of launching and optimizing campaigns for both iOS and Android platforms.
• A thorough understanding of the casino economy, including player lifecycle, conversion funnels, and retention metrics.
• English at a B2 (Upper-Intermediate) level or higher is required. Proficiency in Russian is a significant advantage.

We’re a fast-growing licensed online casino targeting Tier 2-3 markets. We’re looking for a Facebook Media Buyer who can start campaigns from zero and scale them profitably.

Key Responsibilities:

• Launch and scale high-performance advertising campaigns across Facebook and/or In-App networks (Unity, AppLovin, Ironsource, etc.).
• Oversee full-cycle integrations between mobile applications, attribution platforms (AppsFlyer, Adjust), and trackers (Binom, Keitaro) to ensure flawless data flow.
• Conduct deep-dive analysis of active campaigns, optimizing for key performance indicators (ROI, CPA, LTV) to maximize profitability.
• Develop detailed briefs for the design team and motion designers; constantly test new creative angles and landing pages.
• Monitor daily expenditures and performance metrics, providing detailed daily reports to ensure budget efficiency and target alignment.
   

Requirements:

• At least 2+ years of hands-on experience in Media Buying, with a track record of managing high-volume traffic.
• Deep knowledge of the Gambling/iGaming vertical is mandatory.
• Strong experience in launching and scaling campaigns specifically for the Tier-3 market.
• Experience managing significant monthly budgets of $50,000+ with proven ROI.
• Solid experience working within professional arbitrage teams or media buying agencies.
• Expert knowledge of launching and optimizing campaigns for both iOS and Android platforms.
• A thorough understanding of the casino economy, including player lifecycle, conversion funnels, and retention metrics.
• English at a B2 (Upper-Intermediate) level or higher is required. Proficiency in Russian is a significant advantage.