Ukraine Tech

We’re a fast-growing licensed online casino targeting Tier 1 markets. We’re looking for a Facebook & In-App Media Buyer who can start campaigns from zero and scale them profitably.

Key Responsibilities:

• Launch and scale high-performance advertising campaigns across Facebook and/or In-App networks (Unity, AppLovin, Ironsource, etc.).
• Oversee full-cycle integrations between mobile applications, attribution platforms (AppsFlyer, Adjust), and trackers (Binom, Keitaro) to ensure flawless data flow.
• Conduct deep-dive analysis of active campaigns, optimizing for key performance indicators (ROI, CPA, LTV) to maximize profitability.
• Develop detailed briefs for the design team and motion designers; constantly test new creative angles and landing pages.
• Monitor daily expenditures and performance metrics, providing detailed daily reports to ensure budget efficiency and target alignment.
   

Requirements:

• At least 2+ years of hands-on experience in Media Buying, with a track record of managing high-volume traffic.
• Deep knowledge of the Gambling/iGaming vertical is mandatory.
• Strong experience in launching and scaling campaigns specifically for the Tier-1 market.
• Experience managing significant monthly budgets of $50,000+ with proven ROI.
• Solid experience working within professional arbitrage teams or media buying agencies.
• Expert knowledge of launching and optimizing campaigns for both iOS and Android platforms.
• A thorough understanding of the casino economy, including player lifecycle, conversion funnels, and retention metrics.
• English at a B2 (Upper-Intermediate) level or higher is required. Proficiency in Russian is a significant advantage.

We are seeking an experienced Chief Marketing Officer (CMO) to lead our comprehensive marketing strategy and operations across all B2C brands in our iGaming portfolio. You will be responsible for driving customer acquisition, brand positioning, market expansion, and revenue growth through integrated marketing campaigns. This is a senior leadership role requiring deep knowledge of iGaming market dynamics, digital marketing channels, customer acquisition strategies, brand positioning, and comprehensive performance measurement across all marketing touchpoints and customer lifecycle stages.

Responsibilities:

• Develop and execute a global marketing strategy tailored to the iGaming industry (online casino, sports betting, esports, lotteries, etc.).
• Drive player acquisition, retention, and reactivation campaigns across multiple regions.
• Build and oversee multi-channel marketing campaigns (SEO, PPC, affiliates, display, social media, influencers, email, push, in-app, etc.).
• Establish and optimize the Affiliate & Partnership Program to ensure a steady inflow of high-quality traffic.
• Develop and implement strategies for growing the affiliate program.
• Design and optimize processes for attracting and onboarding new partners.
• Launch and scale new verticals and expand into new GEOs.
• Manage marketing and affiliate teams: set goals, provide training, motivate, develop, and monitor performance.
• Build long-term partner relationships, including engagement at C-Level.
• Ensure marketing compliance with local gaming regulations, licensing requirements, and responsible gaming policies.
• Monitor and optimize KPIs specific to iGaming: CPA, ARPU, LTV, churn rate, retention %, deposit-to-registration conversion, ROI by channel.
• Manage user acquisition budgets, ensuring maximum efficiency and profitability.
• Collaborate closely with Product, CRM, and other teams to create personalized player journeys and loyalty programs.
• Lead brand-building initiatives in highly competitive and regulated markets.
• Develop sponsorships, media partnerships, and influencer collaborations within the gaming, sports, and entertainment sectors.
• Analyze market trends, competitor strategies, and customer behavior to identify new growth opportunities and optimize marketing strategy.
• Present marketing performance, insights, and strategy updates to the CEO, board, and investors.
• Purchase of various traffic types.
• Planning and structuring traffic budgets for the month and year.
• Conducting marketing research of markets where the company is present and markets we plan to enter.
   

As CRM Manager, you will execute and optimise our Casino’s CRM strategy. You’ll build and launch marketing campaigns that grow retention, conversions, and customer value, while improving overall player experience. Data-driven thinking, continuous testing, and hands-on optimisation are key.

Responsibilities

• Plan and execute CRM campaigns that drive retention and conversion
• Manage segmentation, targeting, and content delivery for Email/SMS/Push
• Monitor performance, analyse results, and implement optimisations
• Collaborate with content, design, and product teams to align player journeys
• Build and manage player bonuses and ensure smooth operations
• Write and proof CRM content (emails, SMS, push)
• Use CMS and campaign tools daily

• Work with basic HTML/CSS to update templates

   

Requirements

• 3+ years’ experience in CRM or Marketing Coordinator roles
• Strong knowledge of online casino/iGaming products
• Deep understanding of RFM segmentation and behavioral modeling
• Excellent English communication skills
• Skilled in data handling and segmentation
• Experience with Customer.io / Smartico / Optimove, etc.
• Detail-oriented, proactive, and highly organised
• Basic HTML/CSS editing abilities

• Eager to learn and open to feedback

   

What We Offer

• Fully remote work
• Flexible hours
• Competitive paid time off
• Professional growth
• Modern infrastructure