Ukraine Tech

As CRM Manager, you will execute and optimise our Casino’s CRM strategy. You’ll build and launch marketing campaigns that grow retention, conversions, and customer value, while improving overall player experience. Data-driven thinking, continuous testing, and hands-on optimisation are key.

Responsibilities

• Plan and execute CRM campaigns that drive retention and conversion
• Manage segmentation, targeting, and content delivery for Email/SMS/Push
• Monitor performance, analyse results, and implement optimisations
• Collaborate with content, design, and product teams to align player journeys
• Build and manage player bonuses and ensure smooth operations
• Write and proof CRM content (emails, SMS, push)
• Use CMS and campaign tools daily

• Work with basic HTML/CSS to update templates

   

Requirements

• 3+ years’ experience in CRM or Marketing Coordinator roles
• Strong knowledge of online casino/iGaming products
• Deep understanding of RFM segmentation and behavioral modeling
• Excellent English communication skills
• Skilled in data handling and segmentation
• Experience with Customer.io / Smartico / Optimove, etc.
• Detail-oriented, proactive, and highly organised
• Basic HTML/CSS editing abilities

• Eager to learn and open to feedback

   

What We Offer

• Fully remote work
• Flexible hours
• Competitive paid time off
• Professional growth
• Modern infrastructure

Our client is an international online casino platform focused on fair gameplay, fast payouts, and a thoughtful product lifecycle. They are currently scaling across Tier 1 markets and building a data-driven marketing ecosystem.
 

We are looking for a Senior Affiliate Manager to drive this growth. You will be responsible for building a high-quality partner network from the ground up - from recruiting top-tier affiliates and managing $100k+ monthly budgets to representing the brand at major international conferences. We need a performance-driven specialist who can turn traffic into long-term ROI.

Requirements:

• Identify, recruit, and onboard high-quality affiliate partners to drive qualified traffic.
• Build and maintain long-term, performance-driven relationships with partners.
• Represent the company at international and local offline conferences and industry events.
• Support partners with technical setup (tracking links, postbacks, integrations, campaign structures).
• Coordinate campaign launches and scale strategies with partners.
• Monitor partner performance and KPIs (FTD, LTV, conversion rates, retention, ROI).
• Analyze traffic quality, fraud risks, and conversion efficiency.
• Optimize budgets and traffic allocation to maximize profitability.
• Calculate and control ROI across all partner channels.
• Provide performance insights and reports to management.
• Support process building and partner management structures.

Experience:

• 3+ years of experience as a Senior Affiliate Manager / Team Lead
• 4+ years of overall experience in affiliate marketing
• Proven experience in the gambling / casino industry (mandatory)
• Strong understanding of casino economics (LTV, RTP, player value, funnel metrics)
• 2+ years of experience with the Tier1 markets
• Hands-on experience managing budgets over $100,000/month
• Strong performance and ROI mindset
• Experience working with tracking platforms, postbacks, and attribution models
• English – B2+ level (working proficiency)

Key Responsibilities:

• Planning, implementing, and optimizing Meta Ads campaigns (experience with Google Ads, YouTube, and TikTok is a plus).
• Enhancing marketing funnels in collaboration with the SMM team.
• Evaluating ad performance based on key metrics (CPL, CPA, ROAS, ROI, conversions).
• Collaborating with the marketing team.
• Reporting and providing growth recommendations.

• Optimizing campaigns based on data-driven insights.

   

Ideal Candidate Profile:

• At least 2 years of experience in performance marketing.
• Self-driven and result-oriented.
• Strong analytical skills with the ability to draw actionable insights from data.
• Proficiency in Meta Ads (Google Ads expertise is a major plus).
• Proven track record in managing lead generation campaigns.
• English proficiency: B1 level or higher.