SOFTPROM

About us

Softprom is a value-added IT distributor founded in 1999: 27 years in the market, 33 countries, 120+ vendors across five practices: Cybersecurity, Cloud & AI, IT Infrastructure, Security Systems, CAD & Graphics.

The Softprom portfolio is constantly growing: every year we sign 10–15 new vendors in cybersecurity, cloud technologies and IT infrastructure. Every new vendor is a market to open from scratch: partners don't know them, end customers don't search for them, sales don't have cases yet. This role is about the first two years of a vendor's life in our portfolio.

Why this role exists

One job with clear boundaries:

1. Launch new vendors through a standard go-to-market funnel and bring them to first deals and stable demand.
2. Lead a vendor to a change of status in the portfolio, but no longer than two years: after that they move to the practice marketer or to catalog support.

Not every signed contract gets a launch: the list of vendors in launch is defined by scoring and the brand manager's decision — not every vendor needs marketing support.

Who we are looking for

A launch is not one campaign but a sequence of steps with checkpoints. So we are looking for someone:

• Who loves starting from zero and quickly figures out a new product, market and competitors.
• Systematic — you run several launches in parallel on a single playbook and don't lose any of them.
• Analytical — launch checkpoints are numbers to you, not feelings.
• Who builds lead generation chains and understands the full journey from traffic source to deal.
• Who knows how to negotiate with a vendor: launch budget, speakers, content, joint activities.
• Ready to be accountable for results — first transactional partners and stable demand for every launched vendor.

What you will do

The standard launch funnel you run for every new vendor:

• Days 0–30. Preparation: vendor scoring with the brand manager, a vendor page in the markets' languages, a battlecard and the Softprom presentation, a partner segment in HubSpot, a vendor budget request.
• Days 30–90. Launch: press release, webinars for partners and customers, a nurturing sequence, the first thematic campaign in the practice.
• Days 90–180. First touch activities: partner meetups in countries with demand — you initiate and prepare them, and run them together with the regional director.
• Days 180–365. Scaling: campaigns for the remaining countries, a success story, next year's plan with the brand manager and the vendor.
• Up to 24 months. Vendor status review based on actual margin, and handover to the practice marketer or to catalog support.
• Ongoing: vendor reporting, working with leads and handover to sales; production for launches — yourself, with the HQ Performance & Search specialist (once they join) or via contractors.

What matters to us

• 3+ years of B2B marketing in IT; experience launching products or vendors is a significant plus.
• Hands-on digital practice: webinars, email marketing, Meta Ads/LinkedIn Ads/Google Ads, analytics; HubSpot experience is a plus.
• Experience organizing webinars and offline events.
• The ability to quickly master a technical product and explain its value to partners and customers.
• English Intermediate+ — daily communication with new vendors.
• Confident daily use of AI tools: copy, analytics, routine automation. Having set up at least one agent or automated scenario is a plus.

SLA — process standards (checkpoints)

• Launch preparation completed in 30 days; launch (press release, first webinar, first campaign) in 90; first leads within 120 days.
• Vendor reporting within the deadlines agreed with each vendor.
• Share of launches passing their checkpoints on time.

KPI — results

• Quantity and quality of leads (MQL → SQL) for launched vendors.
• New transactional partners for launched vendors (first deal).
• Vendor launch budgets attracted: requested, utilized.

What we offer

• Compensation: base salary + performance-linked bonus.
• Fully remote work.
• New technologies and new manufacturers every year: a role for those bored of running the same thing.
• International markets: Central and Eastern Europe, the Caucasus and Central Asia.
• Freedom in tools: we are open to any approach — what matters is return on investment.

About us

Softprom is a value-added IT distributor founded in 1999: 27 years in the market, 33 countries, 120+ vendors across five practices: Cybersecurity, Cloud & AI, IT Infrastructure, Security Systems, CAD & Graphics.

We sell complex technologies to IT professionals and businesses. They are usually described in long texts. We want to show them in video: short, clear, regular. YouTube — for expert content: solution overviews, webinar recordings, conversations with engineers and vendors. TikTok and short formats — to reach a new audience of IT specialists and partners. The channels don't yet exist in the shape we want. You will build them.

Why this role exists

Two jobs:

1. Build and run the Softprom YouTube channel as a regular expert medium about cybersecurity, cloud and IT infrastructure.
2. Launch short formats for TikTok, YouTube Shorts, LinkedIn and Instagram that bring a new audience and support vendor campaigns.

Who we are looking for

This is a role for someone who makes video from idea to publication and watches the numbers. We are looking for someone:

• Who can turn a technical topic into a clear, engaging video: script, filming or screen recording, editing, thumbnail, publication.
• Systematic — you run the content plan and keep the rhythm: 4 videos a month for YouTube plus regular short formats.
• Who works with channel analytics and changes content based on the numbers: retention, views, subscriptions, click-throughs.
• Who isn't afraid of IT topics and is ready to dig into cybersecurity and cloud together with the engineers.
• Who actively uses AI tools for scripts, subtitles, translation, editing and avatars.

What you will do

• The quarterly channel content plan together with the practice marketers and vendors.
• Video production: scripts, recording experts and webinars, screen recording, editing, template-based graphics, subtitles, thumbnails.
• Adapting one video into several formats: YouTube, Shorts, TikTok, LinkedIn, Instagram.
• Running the channels: publication, descriptions, tags, playlists, replying to comments, engaging the audience.
• Video for vendor campaigns and events: announcements, teasers, event recaps, solution presentations.
• Channel analytics and a monthly report: what people watch, what retains them, what brings them to the website and into campaigns.

What matters to us

• 2+ years running a brand's or medium's YouTube or TikTok channel with confirmed results.
• Editing and graphics: Premiere Pro or DaVinci, CapCut, After Effects — basic; working with templates.
• The ability to write scripts and work with experts on camera.
• Experience with AI tools for video: script generation, subtitles, voiceover, avatars.
• Understanding of B2B and IT topics, or the readiness to get up to speed quickly.

SLA — process standards

• Publication rhythm: 4 videos a month for YouTube + regular short formats, per the content plan.
• Campaign video within 10 business days of the brief.

KPI — results

• Views, audience retention, subscribers per channel.
• Click-throughs from video to the website and into campaigns (UTM).
• Leads from video sources (UTM / HubSpot attribution).

What we offer

• Fully remote work.
• Channels you build into your own format, and 120+ technologies from global manufacturers as content material.
• Access to the company's engineers, vendors and events in 15 countries.
• Freedom in tools: we are open to any approach — what matters is return on investment.

About us

Softprom is a value-added IT distributor founded in 1999: 27 years in the market, 33 countries, 120+ vendors across five practices: Cybersecurity, Cloud & AI, IT Infrastructure, Security Systems, CAD & Graphics.

Our website softprom.com lives in five languages and serves 15 countries. Hundreds of campaigns a year run through it: vendor pages, event landing pages, webinars, promos. Today every marketer does their own ads, landing pages and SEO in between other work. We want to hand this to one specialist who will turn it into a system.

Why this role exists

Two jobs:

1. Turn the website and landing pages into a lead generation tool: fast launch, clean analytics, growth of organic traffic and visibility in AI search.
2. Manage paid traffic for the whole team: Google, Meta, LinkedIn, OpenAI Ads — with a transparent cost per lead for every vendor and country.

Who we are looking for

Performance in B2B is not about "pouring traffic" — it's about bringing it to a deal. So we are looking for someone:

• Who can count: cost per lead, conversion, attribution, ROMI — and makes decisions on those numbers.
• Systematic — you build a process for launching landing pages and campaigns instead of making each one from scratch.
• Who understands the B2B audience: IT directors and integrator partners, not mass consumers.
• Who follows the changes in search: SEO, AEO, how companies get into AI assistants' answers.
• Who sets up analytics so the result is visible in the CRM, not only in the ad account.

What you will do

• Landing pages and vendor pages on the website: template-based assembly, UX, speed, forms, HubSpot integration — prioritized by the single campaign calendar.
• Paid advertising: Google Ads, Meta Ads, LinkedIn Ads, OpenAI Ads for campaigns, events and vendors; budgets, audiences, creatives together with the designer.
• SEO and AEO: the website's technical health, structure, content recommendations, Softprom's visibility in search and in AI answers.
• Analytics: GA4, Google Tag Manager, HubSpot — correct tracking from click to lead and on to the deal.
• A monthly channel report: traffic, leads, cost per lead, conversion, what works and what to switch off.
• Working with AI tools for content, analytics and routine.

What matters to us

• 2+ years in performance marketing, preferably B2B or IT.
• Google Ads, Meta Ads, LinkedIn Ads — hands-on practice with budgets and reporting.
• GA4, Google Tag Manager, experience with CMS and landing page builders.
• Understanding of SEO and modern AEO; able to write technical tasks for developers.
• Experience with HubSpot or another CRM is a plus.
• Confident daily use of AI tools: copy, analytics, routine automation. Having set up at least one agent or automated scenario is a plus.

SLA — process standards

• A landing page within 5 business days of the brief, prioritized by the campaign calendar.
• Campaigns launched on the agreed dates.
• A monthly channel report.

KPI — results

• Cost per lead by channel and country; landing page conversion.
• Leads from paid channels and organic (MQL → SQL) in the CRM.
• Growth of organic traffic and visibility in search and AI answers.

What we offer

• Fully remote work.
• One website, 15 countries, 120+ vendors: a scale where the effect of every decision is visible.
• Freedom in tools: we are open to any approach — what matters is return on investment.

Softprom is an international Value Added IT Distributor with 25+ years of experience, operating in 20+ countries and partnering with 100+ global IT vendors.

We're looking for an Accountant who enjoys keeping things organized, works accurately with financial documentation, and is comfortable in an international environment.

Responsibilities

Control and maintain accounting documentation

Prepare, process, and maintain accounting documents

Work with contracts and related documentation

Coordinate accounting-related matters via email

Ensure accurate record-keeping and support day-to-day accounting operations

Requirements

2+ years of accounting experience

Strong attention to detail, responsibility, and self-organization

Confident user of MS Office

Experience with Google Workspace (Docs, Sheets, Gmail, Meet)

Experience using ChatGPT or Claude in everyday work

English — Upper-Intermediate (B2+) or higher

German will be an advantage

We offer

Fully remote position

Cooperation via FOP (Private Entrepreneur)

Opportunity to work in an international IT company with European business processes

Friendly team and opportunities for professional growth

If you value accuracy, responsibility, and well-organized processes, we'd love to hear from you!

About the Company  
Pitch Avatar is Softprom's AI platform for creating and running interactive presentations and audience communication. It's not just an AI avatar reading out a script on screen — the platform turns a regular presentation into an interactive AI assistant that can independently present a product or company, engage with users, and answer their questions 24/7.

With Pitch Avatar, users can upload an existing presentation, generate a script for it with AI, and add voiceover or an AI avatar. Content can be adapted and voiced in different languages, regardless of the language the slides were originally created in. Users can also create a personalized avatar from their own photo and clone their voice.

Another key part of the product is audience interaction: a presentation can be shared via a link or embedded on a website. When someone opens it, the system can capture leads and analytics, and the user can interact directly with the AI avatar. If needed, a live person can join the conversation and continue it via chat, audio, or video.

In short, Pitch Avatar helps businesses scale presentations and customer communication using AI — across sales, marketing, lead generation, product demos, training, and even early-stage interviews.

About the Role
We're opening a Automation QA position to strengthen our quality assurance team. Our product includes AI-driven functionality, so you'll be working on testing both traditional application flows and AI/LLM-based features. We're looking for someone who can independently define test coverage, write and maintain reliable autotests, and dig into the root cause when tests fail — practical skills and independence matter more than years on paper.

Requirements

• 3+ years of overall QA experience, including 2+ years specifically in test automation
• Strong, hands-on command of TypeScript and confident knowledge of JavaScript
• Solid experience with Playwright
• Practical experience automating both UI and API testing
• Experience working with Git
• Experience running automated tests in CI/CD pipelines
• Ability to independently determine test coverage, design test scenarios, and analyze the causes of test failures
• A second programming language is not required

Nice to Have

• Experience testing AI/LLM and RAG-based systems: validating knowledge-base retrieval, checking that responses align with source data, detecting hallucinations, and verifying correct behavior when relevant data is missing
• Experience using AI assistants to help prepare test scenarios, write autotests, and analyze failures — with a clear understanding of the generated code and a habit of always verifying the output before relying on it

What We're Looking For

• Self-driven engineer who takes ownership of test coverage and quality, not just execution of assigned cases
• Comfortable working with modern AI-assisted tooling while maintaining critical judgment over generated code and results.

About the Role

Softprom is looking for a Business Development Manager to lead sales and partner channel development for VMware (Broadcom) solutions across Ukraine and Georgia. You will be responsible for driving revenue growth, managing the partner ecosystem, and representing the vendor relationship within the region.

Requirements

• Proven track record (3+ years) selling VMware and other infrastructure IT solutions
• Experience building and supporting a partner channel
• Strong knowledge of the IT markets in Ukraine and Georgia
• Solid understanding of the VMware solutions portfolio
• Knowledge of VMware licensing models
• Familiarity with the specifics of project-based sales
• Strong negotiation skills and experience
• Experience working with tenders
• Higher technical education
• Proactive, results-driven attitude
• Excellent communication skills
• Kyiv-based location preferred

• References from previous employers will be an advantage

   

Responsibilities

• Consistently deliver on sales and margin targets
• Manage ongoing, systematic work with the partner channel
• Plan, analyze, and implement tactics to grow sales volumes
• Drive target growth in sales volume and market share within the region
• Analyze the market and competitive landscape
• Actively source, recruit, and retain partners; build strong business relationships with partners across the assigned territory
• Track key deals and maintain an up-to-date pipeline and forecast
• Conduct effective negotiations and manage contract closing
• Maintain effective communication with the vendor
• Organize training sessions for partners and customers
• Plan marketing activities together with the marketing team
• Oversee contract approval and signing processes
• Provide reporting to the vendor

• Manage CRM data: maintain the client database, log key activities, and keep the pipeline current

   

Working Conditions

• Contract with a Group 3 sole proprietor (FOP)
• Salary discussed at interview 
• Paid vacation
• Remote work schedule
• Corporate training programs
• Vibrant corporate culture: internal events, celebrations, and social initiatives.