Pelkino

We’re a fast-growing startup in the iGaming space and preparing to launch a new sweepstakes casino brand for the US market in just 2.5 months. We’re building our core team now, and this is a unique chance to join at the ground floor. Our product is fully compliant and “white”, so you won’t face any blocking risks.

We’re looking for a hands-on  Head of Retention to lead lifecycle marketing efforts across multiple channels. This is a rare opportunity to build strategy and operations from scratch, directly driving player engagement, loyalty, and long-term value.

Responsibilities

• Build and scale the full CRM ecosystem from scratch (email, push, SMS, messengers) to drive D30 retention, LTV, and visit frequency
• Design and execute multi-channel lifecycle strategies from registration to RFM segmentation and loyalty flows
• Own the CRM calendar, backlog, and user journey mapping across the entire player lifecycle
  Plan, implement, and optimise onboarding, engagement, reactivation, churn prevention, and VIP flows
• Coordinate messaging across Email, Push, SMS, WhatsApp, and Telegram while managing frequency, throttling
• Launch engaging retention initiatives such as tournaments, quests, and challenges to increase player activity
• Create dynamic templates in Customer.io, Braze, or similar platforms with a strong focus on legal compliance (CAN-SPAM, TCPA, sweepstakes laws)
  Ensure all CRM activities meet regulatory requirements: AMOE, age-gating, no-purchase-necessary disclaimers
• Use SQL and PowerBI for cohort analysis, churn detection, funnel insights, and performance reporting
• Track and optimise KPIs such as ARPDAU, LTV:CAC, churn rate, and campaign ROI
• Collaborate closely with legal, product, VIP, and support teams to maintain message accuracy and compliance
• Continuously run A/B tests, improve segmentation logic, and refine player journeys based on behavioural insights
• Stay current on CRM technologies, industry trends, compliance changes, and sweepstakes-specific best practices

Requirements

• Preferred mathematical background/education. 
• 3–5 years of hands-on experience in CRM/Retention for US digital products (sweepstakes, social casino, gaming)
• Proven track record of increasing retention, player engagement, and customer lifetime value
• Proficiency in Customer.io, Optimove, or similar CRM and automation tools
• Deep understanding of US legal frameworks including CAN-SPAM, TCPA, CTIA SMS regulations, and sweepstakes compliance
• Strong SQL skills for campaign performance analysis and cohort tracking
• Experience launching and managing multi-channel campaigns (Email, Push, SMS, WhatsApp)
• High level of English proficiency (C1+), including copywriting and legal comprehension
  Strong analytical mindset with the ability to interpret and act on data
• Ability to work independently in a fast-paced environment

We Offer

• Competitive salary + unbeatable performance bonuses
• Health insurance and fitness membership
• 24 days paid vacation, sick leave, and additional days off
• Flexible work schedule and remote-first setup
• Professional training support
• Engaging corporate culture with regular team events

We are a fast-growing startup in the iGaming space, preparing to launch a new sweepstakes casino brand for the US market in just 2.5 months. We’re now building our core team, and this is a unique opportunity to join at the ground floor. Our product is fully compliant and “white”, so there are no blocking risks.

Position: Head of Affiliates (Sweepstakes)

Responsibilities

• Build and lead the affiliate department with a clear strategy.
• Acquire and manage affiliates to drive high-quality traffic.
• Develop and execute the affiliate plan, including budgeting, KPIs, and reporting.
• Analyse and optimise campaign performance to maximise ROI.
• Manage and grow a team of Affiliate Managers.
• Improve internal processes for efficiency and scalability.
• Cultivate strong affiliate and partner relationships; represent the brand at industry events.
• Launch and manage a competitive affiliate program with performance-based incentives.
• Monitor market trends, competitors, and fraud risks.
• Provide actionable insights through performance analysis.

Requirements

• Experience with sweepstakes or social casino projects.
• 3+ years in iGaming affiliate marketing, including at least 1 year in a leadership role.
• Strong analytical, negotiation, and communication skills.
• Fluent in English, with excellent organisational abilities.
• Proactive, data-driven, and growth-focused mindset.
• Proficiency with digital marketing platforms.
• Ability to work independently and remotely.
• An existing affiliate network in iGaming, particularly in US sweepstakes, is a strong advantage.

UI/UX Designer (Sweepstakes Casino, US Market)

We’re a fast-growing startup in the iGaming space, preparing to launch a new sweepstakes casino brand for the US market in just 2.5 months.
We’re now building our core team, and this is a unique opportunity to join at the very start and shape both the product and the brand from the ground up.
Our project is fully compliant and “white”, with no blocking or legal risks.

What you’ll do

• Develop a design system, BrandBook, and full visual identity for the product.
• Create UI kits, user flows, and responsive designs for both web and mobile.
• Build interactive prototypes in Figma and collaborate closely with the product and development teams.
• Take ownership of graphic design tasks — banners, promo visuals, social media assets, email layouts, and in-game graphics.
• Apply principles of gamification, loyalty, and retention to enhance user engagement.

Position format

• This is a founding design role — you’ll be the only designer at the initial stage.
• You’ll have full freedom to build the design processes and define the product’s visual language.
• As the company grows, you’ll have the chance to lead and build your own design team.

Requirements

• Proven experience in UI/UX design and design system creation.
• Strong skills in Figma and prototyping.
• Understanding of UX patterns, user behavior, and engaging UI.
• Solid background in graphic design (banners, icons, illustrations, typography, composition).
• High attention to detail and visual consistency.

Nice to have

• Experience in iGaming, sweepstakes, or entertainment platforms.
• Skills in animation and Storybook.

What we offer

• Fully remote work and flexible schedule.
• Opportunity to build a brand and product from scratch.
• Work with an international team in a fast-moving, competitive market.