Pelkino

We’re a fast-growing startup in the iGaming space and preparing to launch a new sweepstakes casino brand for the US market in just 2.5 months. We’re building our core team now, and this is a unique chance to join at the ground floor. Our product is fully compliant and “white”, so you won’t face any blocking risks.

We’re looking for a hands-on  Head of Retention to lead lifecycle marketing efforts across multiple channels. This is a rare opportunity to build strategy and operations from scratch, directly driving player engagement, loyalty, and long-term value.

Responsibilities

• Build and scale the full CRM ecosystem from scratch (email, push, SMS, messengers) to drive D30 retention, LTV, and visit frequency
• Design and execute multi-channel lifecycle strategies from registration to RFM segmentation and loyalty flows
• Own the CRM calendar, backlog, and user journey mapping across the entire player lifecycle
  Plan, implement, and optimise onboarding, engagement, reactivation, churn prevention, and VIP flows
• Coordinate messaging across Email, Push, SMS, WhatsApp, and Telegram while managing frequency, throttling
• Launch engaging retention initiatives such as tournaments, quests, and challenges to increase player activity
• Create dynamic templates in Customer.io, Braze, or similar platforms with a strong focus on legal compliance (CAN-SPAM, TCPA, sweepstakes laws)
  Ensure all CRM activities meet regulatory requirements: AMOE, age-gating, no-purchase-necessary disclaimers
• Use SQL and PowerBI for cohort analysis, churn detection, funnel insights, and performance reporting
• Track and optimise KPIs such as ARPDAU, LTV:CAC, churn rate, and campaign ROI
• Collaborate closely with legal, product, VIP, and support teams to maintain message accuracy and compliance
• Continuously run A/B tests, improve segmentation logic, and refine player journeys based on behavioural insights
• Stay current on CRM technologies, industry trends, compliance changes, and sweepstakes-specific best practices

Requirements

• Preferred mathematical background/education. 
• 3–5 years of hands-on experience in CRM/Retention for US digital products (sweepstakes, social casino, gaming)
• Proven track record of increasing retention, player engagement, and customer lifetime value
• Proficiency in Customer.io, Optimove, or similar CRM and automation tools
• Deep understanding of US legal frameworks including CAN-SPAM, TCPA, CTIA SMS regulations, and sweepstakes compliance
• Strong SQL skills for campaign performance analysis and cohort tracking
• Experience launching and managing multi-channel campaigns (Email, Push, SMS, WhatsApp)
• High level of English proficiency (C1+), including copywriting and legal comprehension
  Strong analytical mindset with the ability to interpret and act on data
• Ability to work independently in a fast-paced environment

We Offer

• Competitive salary + unbeatable performance bonuses
• Health insurance and fitness membership
• 24 days paid vacation, sick leave, and additional days off
• Flexible work schedule and remote-first setup
• Professional training support
• Engaging corporate culture with regular team events

Head of Affiliates (Sweepstakes сasino)

We are a fast-growing startup in the iGaming industry, preparing to launch a new sweepstakes casino brand for the US market in 2.5 months. Our product is fully compliant and operates within legal frameworks — no blocking or grey-zone risks. We’re assembling our core team, and this is a rare chance to join at the foundation stage and shape a new brand from the ground up.

Key Responsibilities

• Develop and execute the affiliate strategy — define acquisition channels, traffic quality standards, and scaling roadmap.
• Build the affiliate department from scratch, including recruiting and managing Affiliate Managers.
• Attract and onboard affiliate partners, media buying teams, and arbitrage specialists to deliver targeted traffic according to set KPIs and caps.
• Oversee all stages of traffic management — from test campaigns and monitoring to optimization and scaling.
• Manage budgets and performance tracking, ensuring efficient allocation and ROI growth.
• Maintain ongoing communication with affiliates, strengthening long-term partnerships and trust.
• Monitor traffic quality and prevent fraud, ensuring compliance with platform policies.
• Represent the company at iGaming and affiliate industry events, expanding the partner network.
• Analyze results and provide strategic recommendations based on data and performance insights.

Requirements

• Proven experience with sweepstakes or social casino projects.
• 3+ years in iGaming affiliate marketing, with at least 1 year in a leadership or team-building role.
• Established network of affiliates or media buying teams in the US sweepstakes market — a major advantage.
• Strong understanding of performance marketing, traffic analysis, and conversion optimization.
• Confident in budget management, KPI planning, and campaign analytics.
• Excellent negotiation, communication, and relationship management skills.
• Fluent English; other languages are a plus.
• Strategic thinker with a hands-on, data-driven, and proactive approach.
• Comfortable working remotely and independently in a fast-paced startup environment.

We Offer

• Opportunity to build a department from zero and directly influence company growth.
• Competitive compensation and performance-based bonuses.
• Freedom to implement your strategy and test new ideas.
• A collaborative, result-oriented international team.

UI/UX Designer (Sweepstakes Casino, US Market)

We’re a fast-growing startup in the iGaming space, preparing to launch a new sweepstakes casino brand for the US market in just 2.5 months.
We’re now building our core team, and this is a unique opportunity to join at the very start and shape both the product and the brand from the ground up.
Our project is fully compliant and “white”, with no blocking or legal risks.

What you’ll do

• Develop a design system, BrandBook, and full visual identity for the product.
• Create UI kits, user flows, and responsive designs for both web and mobile.
• Build interactive prototypes in Figma and collaborate closely with the product and development teams.
• Take ownership of graphic design tasks — banners, promo visuals, social media assets, email layouts, and in-game graphics.
• Apply principles of gamification, loyalty, and retention to enhance user engagement.

Position format

• This is a founding design role — you’ll be the only designer at the initial stage.
• You’ll have full freedom to build the design processes and define the product’s visual language.
• As the company grows, you’ll have the chance to lead and build your own design team.

Requirements

• Proven experience in UI/UX design and design system creation.
• Strong skills in Figma and prototyping.
• Understanding of UX patterns, user behavior, and engaging UI.
• Solid background in graphic design (banners, icons, illustrations, typography, composition).
• High attention to detail and visual consistency.

Nice to have

• Experience in iGaming, sweepstakes, or entertainment platforms.
• Skills in animation and Storybook.

What we offer

• Fully remote work and flexible schedule.
• Opportunity to build a brand and product from scratch.
• Work with an international team in a fast-moving, competitive market.

About the Company
We are a dynamic startup in the iGaming sector preparing to launch a new sweepstakes casino brand for the U.S. market within the next 2.5 months.
Our product is fully legal and operates in the “white” segment with no risks or gray areas.
We are building the core team from scratch and are looking for a System Analyst with iGaming experience to design the data and process architecture that will ensure stable and transparent platform operations from day one.

Role Description
In this role, you will be responsible for how data flows through product, marketing, payment, and CRM systems.
Your task is to design data models, define integrations and dependencies between systems, establish requirements for data collection and processing, and ensure the entire infrastructure is ready for BI reporting.

Key Responsibilities

• Design and document the architecture of data flows and integrations between platform, marketing, and CRM systems.
• Set up the infrastructure for collecting key metrics (players, transactions, bonuses, marketing, CRM).
• Define requirements for the data structure and prepare it for Power BI and other BI tools.
• Create technical documentation for data sources, table structures, and ETL processes.
• Ensure automated data updates and correct metric transfer between systems.
• Participate in A/B test planning and assist in implementing tracking and analytical events.
• Detect data inconsistencies, propose solutions, and oversee their implementation.

Requirements

• Proven experience in iGaming (online casino, sportsbook, sweepstakes, or social casino).
• 3+ years of experience as a System Analyst or Data Analyst.
• Excellent understanding of data architecture principles, analytics pipelines, and integrations.
• Experience working with gaming platforms, CRM, payment, and marketing systems.
• Proficiency with Power BI and SQL.
• Ability to document requirements and technical specifications.
• Strong systems thinking and attention to detail.
• English proficiency sufficient for daily work in an international team.

About Pelkino
Pelkino is a dynamic startup in the iGaming sector preparing to launch a new sweepstakes casino brand for the U.S. market within the next 2.5 months.
Our product operates fully within the legal white zone, based on sweepstakes mechanics — no monetary wagering, no gray areas.
We’re building a lean, professional team that values clarity, speed, and accountability.

Role Overview

We are looking for an experienced in-house Legal Counsel (mid–senior level) who will become the legal backbone of our team and work in close collaboration with our external legal partners.
Your main focus will be ensuring legal readiness for launch, maintaining compliance, and supporting operational processes related to banking, PSPs, licensing, and HR.

Key Responsibilities

• Serve as the main internal legal point of contact for the company.
• Collaborate with external counsel on U.S. licensing, banking, and regulatory matters.
• Draft, review, and negotiate contracts with PSPs, vendors, and partners.
• Manage and maintain all internal documentation and policies (ToS, Privacy Policy, AML/KYC, etc.).
• Support HR processes: employment agreements, contractor arrangements, onboarding documentation.
• Oversee legal compliance of website content and timely publication of required documents.
• Monitor regulatory developments relevant to sweepstakes and gaming in the U.S.
• Prepare and submit legal documentation required by banks, payment systems, and partners.
• Advise management on risk mitigation and compliance best practices.

Requirements

• 3+ years of experience as Legal Counsel in iGaming.
• Strong understanding of contract law, corporate governance, and regulatory compliance.
• Experience working with U.S. or international markets.
• Excellent written and spoken English.
• Ability to work independently in a fast-paced, startup environment.
• Detail-oriented and structured approach to documentation and deadlines.

About Us

We’re a fast-growing startup in the iGaming industry, preparing to launch a new sweepstakes casino brand for the US market in just 2.5 months.

Our product is fully legal and operates in the “white” segment — no gray-zone risks or regulatory uncertainty.
We’re building our core founding team, so this is a rare opportunity to join at the ground floor and directly influence how the brand grows.

Role Overview

We’re looking for a Head of Marketing to build and lead the company’s marketing function from scratch.
This role combines strategic leadership and hands-on execution — you’ll define the brand’s marketing vision, assemble the team, and drive measurable growth in users and revenue.

You’ll work closely with the founders, product, creative, and analytics teams to shape the marketing roadmap and ensure its execution.

Key Responsibilities

• Develop and execute the go-to-market and growth strategy for the brand launch and further scaling.
• Build, lead, and mentor a high-performing marketing team (performance, CRM, content, design, affiliates, influencers).
• Own and manage the marketing budget with a strong focus on efficiency and ROI.
• Lead user acquisition and retention efforts across paid, organic, and partnership channels.
• Define brand positioning, creative direction, and communication strategy across all touchpoints.
• Establish a data-driven marketing culture — define KPIs, oversee analytics, and translate insights into action.
• Ensure compliance with all relevant advertising and gaming regulations.
• Identify new growth opportunities and test innovative user acquisition tactics.
• Collaborate with product teams to optimize conversion, LTV, and retention.
• Participate in executive-level planning and influence company-wide strategic decisions.

Requirements

• Proven experience in the iGaming industry (casino, betting, sweepstakes, or related verticals) — mandatory.
• 5+ years of experience in marketing, including at least 2 years in a leadership role.
• Demonstrated success in launching and scaling B2C products.
• Strong understanding of performance marketing, CRM, retention, and brand building.
• Proficiency with analytics tools (GA4, Looker Studio, Mixpanel, or similar).
• Experience managing marketing budgets and cross-functional teams.
• Excellent leadership, communication, and decision-making skills.
• Strategic mindset combined with a hands-on approach.
• Upper-Intermediate or higher English level.

Nice to Have

• Experience launching iGaming products in the US market.
• Understanding of local marketing compliance and restrictions.
• Proven experience building marketing functions from the ground up in startups.
• Familiarity with affiliate and influencer ecosystems in gaming or entertainment.