Epom

Epom is scaling its advertising technology stack across two product lines — the established Epom Ad Server and the newly launching Epom DSP. 

We're looking for a Digital PR Manager to build and own our external communications strategy end-to-end, ensuring both products get the media visibility, industry credibility, and executive presence they deserve — especially as we bring Epom DSP to market.
This is a highly autonomous role. We need someone who can take the PR function from a blank page — building the workflow, tools, and cadence themselves — rather than executing a pre-built plan. Over time, we expect this person to identify repetitive parts of the process (outreach tracking, content scheduling, reporting) and automate them, so PR runs as a lean, self-sustaining system rather than manual day-to-day effort.
 

⚙️What You'll Do
 

• Build and maintain media relationships. Develop ongoing relationships with journalists, analysts, and editors covering adtech, programmatic advertising, and digital marketing technology (e.g. AdExchanger, ExchangeWire, MarTech Series, The Drum) to ensure Epom Ad Server and Epom DSP are regularly featured — through contributed articles, press releases, expert commentary, and interviews.
• Monitor industry news and identify reactive or hijacknews PR opportunities. Track shifts in the programmatic/adtech landscape — privacy regulation changes (e.g. cookie deprecation, consent frameworks), competitive moves by other DSPs/ad servers, and broader industry trends — to position Epom as a timely voice.
• Translate technical updates into media-ready narratives. Coordinate with Product and Engineering to turn feature releases and technical improvements into compelling stories for press and content.
• Manage speaking opportunities. Source and manage submissions for adtech/programmatic conferences and industry events (e.g. Programmatic I/O, dmexco) for Epom's executives.
• Drive referral traffic from PR and social activity. Treat social media and press placements not just as visibility, but as a traffic channel — track and optimize for quality referral traffic to Epom's website from social posts, articles, and media mentions.
• Own C-level social media presence. Manage and grow the personal/professional social media profiles of Epom's C-level executives (primarily LinkedIn), including content planning, drafting posts, coordinating with leadership on messaging, and tracking engagement.
• Create newsletter content. Write and edit content for Epom's newsletters (company updates, product news, industry commentary), keeping a consistent voice and regular cadence.
• Support the Epom DSP launch. Plan and execute PR activities around the DSP launch, including press releases, briefing materials, and media outreach timelines.
• Build the PR function from the ground up. Independently set up the processes, content calendar, and tools needed to run PR consistently — without needing detailed day-to-day direction.
• Automate and streamline over time. Identify repetitive or manual parts of the PR workflow (media list tracking, content scheduling, coverage reporting, social publishing) and introduce tools or automations to reduce manual effort and increase consistency.
• Monitor media coverage and industry trends, reporting on PR performance and adjusting strategy accordingly.

🎯What We're Looking For
 

• 2–4+ years of experience in PR, communications, or content marketing — ideally in adtech, martech, or B2B SaaS.
• Proven experience managing executive/C-level social media presence.
• Strong writing skills in English, with the ability to adapt tone across newsletters, press releases, and social posts.
• Existing relationships with (or demonstrated ability to build relationships with) adtech/martech media and journalists.
• Track record of securing earned media placements.
• Comfortable working directly with C-level executives and cross-functional teams.
• Self-starter mindset — comfortable organizing their own workload, setting up processes from scratch, and working with minimal supervision.
• Process-oriented and tool-savvy — experience with (or genuine interest in) PR/marketing automation tools (e.g. media monitoring platforms, scheduling tools, CRM-style outreach trackers) and a habit of looking for ways to remove manual work.
• Highly organized, able to manage multiple ongoing content streams and deadlines.

💎We offer:

🔹 Great team ready to assist and give feedback on any stage to celebrate great results together;

🔹 Ongoing opportunities and personal growth in a leading ad tech company;

🔹 Flexible working hours (start your day between 9:00 and 10:00);

🔹 Wellbeing program;

🔹 PE accounting support;

🔹 Paid vacation and sick leaves;

🔹 Social events;

🔹 Good salary in USD that matches your skills and experience.

Ми шукаємо досвідченого Media Buyer, який розширить нашу команду performance-спеціалістів. Якщо ти маєш досвід роботи з рекламними мережами, вмієш знаходити прибуткові джерела трафіку та масштабувати кампанії – ця позиція для тебе.

Твої основні завдання

🔍 Пошук та тестування advertising networks

• Активний пошук нових advertising networks для закупівлі high-performance трафіку
• Тестування різних джерел: push, pop, native, direct buy
• Аналіз та відбір найприбутковіших платформ на основі ключових метрик
• Робота з топовими мережами: PropellerAds, Evadav, Kadam, ExoClick, TrafficJunky, Adsterra, RollerAds, AdMaven, Clickadilla

• Моніторинг ринку та пошук нових можливостей для масштабування

   

🚀 Запуск та масштабування кампаній

• Запуск рекламних кампаній на платформі Unative та в партнерських мережах
• Налаштування таргетингу з використанням 34+ унікальних опцій Unative (Gender, Age, Income level)
• Робота з форматами: Pop-Under, Push Notification, Native, Interstitial
• Масштабування прибуткових зв'язок та збільшення бюджетів на ефективних джерелах
• Управління рекламними бюджетами від $10,000+ на місяць
• Робота з Tier-2/Tier-3 GEO: MENA, LATAM, ASIA, CIS та інші регіони

• Вертикалі: Dating, iGaming, Apps, E-commerce, Nutra

   

⚙️ Оптимізація та аналітика

• Повна аналітика кампаній через трекери: Keitaro, Voluum або аналоги
• Оптимізація за ключовими показниками: CTR, CR, CPA, ROI, eCPM
• Фільтрація нерентабельних сорсів та перерозподіл бюджету
• A/B тестування креативів, лендінгів та офферів
• Використання Data Management Platform Unative для покращення performance
• Зниження CPA та підвищення конверсії кампаній
• Регулярна звітність та презентація результатів

Ми очікуємо від тебе

Обов'язкові вимоги:

• Досвід роботи Media Buyer від 2+ років у iGaming, betting, gambling або суміжних вертикалях
• Практичний досвід пошуку та тестування advertising networks – ти знаєш, де шукати і як оцінювати
• Досвід запуску та масштабування кампаній з бюджетами від $10,000/місяць
• Впевнене володіння трекерами: Keitaro, Voluum або аналогами – це твій робочий інструмент
• Глибоке розуміння performance-метрик: CTR, CR, CPA, ROI, eCPM –ти думаєш цифрами
• Вміння швидко аналізувати дані та приймати рішення на основі аналітики
• Досвід оптимізації кампаній та постійного зниження CPA

• Проактивний підхід до роботи – ти не чекаєш вказівок, а шукаєш можливості

   

Буде перевагою:

• Досвід роботи з GEO: MENA, LATAM, JP, KR, TR, CIS
• Глибоке знання iGaming/betting вертикалі
• Досвід роботи з форматами: Pop-Under, Push, Native, Interstitial
• Знайомство з programmatic buying та RTB
• Досвід роботи з ретаргетингом (Ubidex та аналоги)
• Розуміння принципів affiliate-маркетингу та арбітражу

Що ми пропонуємо

• Прозорі перспективи професійного зростання у команді з 15-річною історією;
• Покриття 50% вартості профільного навчання та можливість професійного зростання;
• Гнучку систему перегляду та підвищення винагороди;
• Медичну страховку та бухгалтерську підтримку.
• 20-денну оплачувану відпустку, 100% оплачувані лікарняні.
• Затишний офіс на Воздвиженці (10 хвилин від метро Контрактова площа)

Як ти будеш працювати

Щоденна робота:

• Моніторинг активних кампаній та швидке реагування на зміни метрик
• Аналіз результатів через трекери та DMP платформу
• Оптимізація ставок, таргетингів та креативів

Щотижня:

• Пошук та тестування 2-3 нових advertising networks
• Запуск тестових кампаній з невеликими бюджетами
• Масштабування прибуткових зв'язок

Щомісяця:

• Детальний аналіз результатів та звітність
• Планування стратегії на наступний період
• Презентація успішних кейсів команді

We are looking for a proactive and responsible QA specialist with experience in a QA Lead role, proven success in product releases, strong hands-on skills in both manual and automated testing, the ability to build and optimize testing processes, and effectively lead a small QA team.

💡About Epom:

We are an ecosystem of ad tech solutions built for meaningful advertising. Our brand is an early adopter of programmatic and ad tech innovations. We entered the industry at its dawn and honed an ad serving technology to perfection.

Today, we produce solid pieces of ad technology to empower brands, agencies, and networks. We make ad tech accessible, transparent, and effective for our clients. On the other side, we are flexible, friendly, and value the human approach to the business.

⚡️Epom Product:

White-label DSP

A sleek toolkit for your programmatic campaigns. Thanks to a refined set of Bidding Autopilot algorithms, it works — you just revise. The white-label functionality guarantees 100% data transparency, custom targeting options, no bid markups, and all admin benefits.

📈Your Responsibilities:

QA Process & Strategy

🔹Own and continuously improve the overall QA process across the product.
🔹Define and maintain testing standards, best practices, and documentation.
🔹Build and optimize testing processes for both manual and automated testing.
🔹Ensure quality gates are integrated into development and release cycles.

Leadership & Team Development

🔹Act as a QA Lead for the team, offering guidance and mentorship.
🔹Inspire and coach QA engineers, fostering collaboration and continuous learning.
🔹Drive QA roadmaps, from planning and prioritization to successful delivery.
🔹Partner with cross-functional teams (Development, DevOps, Product) to align testing strategy with business and product goals.

Strategy & Continuous Improvement

🔹Shape the long-term vision for QA across the product.
🔹Evaluate and introduce new tools, frameworks, and technologies to enhance QA efficiency and coverage.
🔹Monitor and report on quality metrics, identify risks and drive improvements.

🪄Your Experience & Skills:

🔹Minimum 1 year of proven experience as a QA Lead or similar leadership role.
🔹Deep understanding of testing techniques and methodologies, including performance and regression testing.
🔹Strong hands-on experience with both manual and automated testing.
🔹Experience in setting up QA processes from scratch.
🔹Solid understanding of test design patterns and test management.
🔹Experience with CI/CD pipelines and cloud environments.
🔹Excellent problem-solving, organizational, and communication skills.
🔹Proven experience managing or mentoring engineers in a QA environment.
🔹Experience working with AI agents.

📎 Stack requirements:

🔹Java 21 (Collections, JMM, GC), Maven
🔹Selenium WebDriver, Playwright, TestNG, Allure, Postman
🔹OOP, SOLID, LLD, Design Patterns
🔹REST API knowledge, HTTP, Docker
🔹Basics with Linux command line

🪄Experience/understanding will be a plus:

🔹Experience with MongoDB, Python
🔹Understanding microservice architecture
🔹Upper-Intermediate English

💡About Epom:

We are an ecosystem of ad tech solutions built for meaningful advertising. Our brand is an early adopter of programmatic and ad tech innovations. We entered the industry at its dawn and honed an ad serving technology to perfection.

Today, we produce solid pieces of ad technology to empower brands, agencies, and networks. We make ad tech accessible, transparent, and effective for our clients. On the other side, we are flexible, friendly, and value the human approach to the business.

⚡️Epom Products:

Epom Ad Server

An ad tech mastodon designed for precise fine-tuning of your ad serving ecosystem.

It is a solid and reliable platform where you manage ad campaigns, partners, and automated optimization settings in a robust interface.

White-label DSP

A sleek toolkit for your programmatic campaigns. Thanks to a refined set of Bidding Autopilot algorithms, it works — you just revise. The white-label functionality guarantees 100% data transparency, custom targeting options, no bid markups, and all admin benefits.

⚙️Role Responsibilities

• Launch and manage outbound campaigns (LinkedIn, Email, multichannel)
• Research target accounts and segments based on ICP (using leadgen tools and databases)
  • Re-aproach current leads in CRM
• Write and adapt outreach messaging and follow-ups
• Manage and optimize outreach campaigns
• Book intro and demo calls for the sales team (3 sales managers)
• Work in CRM: manage leads, stages, and activities
• Track and analyze campaign performance:
  • open and reply rates
  • conversion to calls
  • conversion to SQL
• Test new outreach hypotheses (segments, messaging, channels)
• Collaborate closely with sales and marketing teams

⚖️Requirements

• Experience in SDR / Lead Generation / Outbound Sales roles for at least 1 year
• Hands-on experience launching outbound campaigns
• Understanding of sales funnel and SDR role in pipeline creation
• Strong outreach writing skills (email, LinkedIn)
• Experience working with CRM systems
• Experience with outbound tools and automation platforms
• Ability to track, analyze, and improve campaign performance

🔦Must-have:

• Strong spoken and written English (Upper-Intermediate or higher)
• Ability to communicate confidently with prospects worldwide

☀️Nice to Have

• Experience in product or SaaS companies
• Experience working with US/EU markets
• Understanding of ICP-based targeting
• Experience with A/B testing messaging

Hands-on experience with tools such as Clay, Instantly, and HeyReach, FullEnrich

💎We offer:

• Great team ready to assist and give feedback on any stage to celebrate great results together;
• Ongoing opportunities and personal growth in a leading ad tech company;
• Flexible working hours (start your day between 9:00 and 10:00);
• Wellbeing program;
• PE accounting support;
• Paid vacation and sick leaves;
• Social events;
• Good salary in EUR that matches your skills and experience.