Are you someone who thinks in angles, tests in systems, and measures success in CVR — not compliments?
Are you ready to join a multinational team working at the intersection of performance marketing and creative storytelling? Do you want to own the full creative strategy for brands that millions of people buy every month? Argo Brands is a US-based consumer goods company with four active brands — including top-selling Amazon products with 50,000+ reviews. We sell across Amazon, TikTok Shop, Shopify, and Retail. We’re performance-driven, data-obsessed, and growing fast. We’re looking for a Creative Strategist who will own the creative testing machine behind our paid social channels — primarily Meta. This isn’t a «come up with cool ideas» role. This is a role where every creative decision is backed by a hypothesis, every test has a structure, and every winner gets iterated until it breaks.
What You’ll Own:
- Build and manage a structured creative testing system across hooks, angles, formats, and offers.
- Develop creative hypotheses based on audience insights, competitor research, and performance data.
- Prioritize what to test first — and know when to kill what isn’t working.
- Write detailed briefs for UGC creators: clear structure, pain points, CTA, and platform-specific requirements.
- Source and select the right creator profiles for each product and audience segment.
- Manage the production pipeline from brief to final asset.
- Analyze CTR, Hook Rate, CVR, and other key metrics to determine creative health.
- Decide when a creative deserves a second chance and when it gets cut.
- Translate data into actionable creative iterations — new hooks, packaging, edits, or formats.
- Analyze competitors through Meta Ads Library, TikTok Creative Center, Amazon reviews, and customer feedback.
- Identify angles worth testing vs. formats worth adapting (and know the difference).
- Build audience segments based on motivations, awareness levels, and unmet needs.
- Brief designers, editors, and copywriters with clarity and creative direction.
- Work directly with media buyers to align creative strategy with campaign structure and budget.
- Push back — constructively — when creative looks beautiful but won’t convert.
You’re the Right Person If:
- You have 2+ years of experience in creative strategy for paid social — Meta is a must, TikTok is a strong plus.
- You’ve worked in supplements, health & wellness, or beauty — you understand what makes US consumers trust a brand and buy.
- You know what a strong hook looks like — and can write one.
- You think in systems: backlogs, test structures, iteration cycles.
- You can tell the difference between a premium creative and a direct response creative — and know when to use which.
- You’ve worked with UGC creators before: you know how to brief them, source them, and get the performance out of them.
- You understand landing page logic — the ad promise has to match what the user sees after the click.
- You’re proactive: you spot format fatigue before it tanks results and bring solutions, not just observations.
What Will Make You Stand Out:
- Direct experience with supplement or beauty brands on Meta/TikTok.
- Familiarity with Meta Ads Manager at a structural level (campaign architecture, audience logic, creative testing frameworks).
- Experience building or scaling a creative testing operation from scratch.
- Strong copywriting skills — hooks, CTAs, ad copy that doesn’t ramble.
What We Offer:
- Competitive salary rate.
- Monday-Friday, 10:00—19:00 (flexible hours available)
- Full benefits system: equipment, insurance system, training compensation and etc.
- Real ownership — you’ll build and run the creative strategy, not execute someone else’s vision.
- Direct exposure to the US market — the most competitive and scalable consumer market in the world.
- A team that measures creative by its impact on metrics, not by subjective taste
- Clear growth path — over 50% of our managers started as specialists.
- A fast-moving, international team that moves on decisions and doesn’t sit in approval loops.