Jobs Marketing

Location: Remote European time zone (CET/EET)
Reports to: CMO

Level: Senior / Lead

About WOWCube

WOWCube is a hybrid gaming console built as a modular cube with 24 screens and motion sensors. It combines hardware, embedded software, its own operating system, and a set of system apps that shape the core user experience.

About the Role

We’re looking for a Product Manager to own the WOWCube website and e-commerce experience as a product.

This role focuses on building high-conversion pages, improving the customer journey, and driving results through data, experimentation, and A/B testing. Success is measured by conversion, funnel performance, and execution quality.

You’ll work closely with design, engineering, and growth teams, owning the roadmap and delivery for all web and e-commerce surfaces.

Responsibilities

1. WOWCube (E-commerce & CRO):
You own the WOWCube website, landing pages, Shopify, Convert.com, Smartlook and other 3rd party integrations as a product to constantly improve conversion funnel:

• Define structure, content, and user flows for the main website and landing pages.
• Own how pages load, how users move through them, and how conversion happens.
• Work closely with design, copy, and development to ship high-quality pages.
• Write clear product requirements for web development and CRO improvements.
• Ensure pages are fast, clear, and conversion-focused.

2. Customer Journey and Conversion Logic

You are responsible for understanding and improving the full customer journey:

• Map CJM from first visit to purchase and post-purchase steps.
• Identify drop-off points and friction across the funnel.
• Translate user behavior into clear hypotheses and page improvements.
• Make decisions based on data, not opinions.
   

3. E-Commerce Product Ownership

This role has a strong e-commerce focus:

• Own product pages, checkout flows, and purchase experience.
• Work on pricing presentation, bundles, promos, and upsell logic.
• Partner with growth and marketing to support campaigns and launches.
• Ensure stable, predictable purchase flows across devices and regions.

4. Experiments, A/B Testing, and Iteration

You lead experimentation as a core product practice:

• Define and run A/B tests across pages and funnels.
• Prioritize experiments based on impact and effort.
• Track results and turn learnings into shipped changes.
• Build a repeatable testing and optimization process.

5. Roadmap, Documentation, and Delivery

You own planning and execution for the web product:

• Build and maintain the website and CRO roadmap.
• Write clear specs and documentation for design and engineering.
• Manage delivery from idea → spec → build → launch → iteration.
• Keep work structured, visible, and predictable.

Requirements

Must-have

• Strong experience as a product manager working on websites and landing pages.
• Proven background in e-commerce products and conversion funnels.
• Deep understanding of customer journey mapping (CJM).
• Hands-on experience with A/B testing and experiment design.
• Strong system thinking: ability to see the funnel as one connected product.
• Ability to turn data into clear product decisions.
• Solid portfolio with real examples of high-conversion pages or funnels.
• Experience working closely with designers, developers, and marketers.

Soft skills

• Structured, analytical mindset.
• Clear communication and decision-making.
• High attention to detail.
• Ownership mentality and consistent execution.

Preferably 

• Experience with Shopify or similar e-commerce platforms.
• Background in CRO, growth, or performance marketing teams.
• Experience working with analytics tools (GA, BigQuery, Amplitude, PowerBI, etc ).
• Consumer electronics start-up scaling.

Responsibilities
 

• Develop and implement customer segmentation and remarketing strategies to increase engagement, retention, and customer lifetime value.
• Plan, launch, and optimize email marketing and CRM campaigns, including promotional and lifecycle communications.
• Develop and execute customer retention and engagement strategies aligned with the company’s marketing and financial objectives.
• Prepare promo plans and communication strategies for promotional events and key marketing initiatives.
• Create clear and detailed technical briefs for designers and copywriters, ensuring consistent and effective campaign execution.
• Conduct A/B testing across email and CRM campaigns to identify the most effective approaches and continuously improve performance.
• Monitor and analyze campaign performance, prepare reports, and translate insights into actionable recommendations.
• Track and analyze key CRM and business KPIs, including Churn Rate, Retention Rate, GGR, NGR, and other relevant performance metrics.
• Ensure all email campaigns follow industry best practices and maintain high standards of deliverability, content quality, and customer experience.
• Analyze existing CRM and email marketing activities, identify growth opportunities, and implement improvements.
• Develop and execute customer acquisition and engagement initiatives in close alignment with broader marketing and business goals.
• Take ownership of end-to-end CRM and retention projects, from planning and setup to execution, analysis, and optimization.
• Explore and apply chatbots, AI, and other emerging technologies to improve customer engagement and CRM efficiency.

Requirements

• 1+ year of professional experience in Retention, CRM, or Lifecycle Marketing.
• Strong customer-first mindset with a focus on building long-term customer relationships.
• Excellent analytical and strategic thinking skills with a strong data-driven approach.
• Hands-on experience with CRM platforms such as Customer.io, Optimove, Xtreme Push, or similar tools.
• Understanding of CRM processes, including trial, onboarding, engagement, and retention journeys.
• Strong understanding of key business and retention metrics, including Churn Rate, Retention Rate, GGR, and NGR.
• Experience working with Google Analytics and other analytical tools, with the ability to interpret data, identify trends, draw meaningful conclusions, and turn insights into actionable solutions.
• Strong written English and copywriting skills, with the ability to create clear and engaging customer communications.
• Experience with chatbots, AI tools, or automated customer engagement solutions will be a strong advantage.
• High level of ownership, responsibility, and attention to detail, with the ability to independently manage projects from idea to implementation.
• Strong communication and collaboration skills, with the ability to work effectively with marketing, design, copywriting, and other cross-functional teams.

We are looking for a Deliverability Specialist to join our team and take ownership of email deliverability, sender reputation, and the technical side of our email infrastructure.

You will work closely with CRM and Marketing teams to ensure our campaigns reach users’ inboxes, maintain strong sender reputation, and continuously improve email performance across international markets.

Requirements

• 2+ years of experience in email deliverability, CRM management, or a related role.
• Strong knowledge of email authentication settings (SPF, DKIM, DMARC, DNS).
• Experience with ESPs and deliverability tools (SendGrid, Mailgun, Warmy, etc.).
• Hands-on experience with monitoring tools (Postmaster Tools, GlockApps, Inbox placement tests, blacklist monitoring).
• HTML & CSS skills for email template customization.
• Understanding of email marketing strategies, segmentation, and campaign optimization.
• Technical problem-solving skills and ability to work independently.
• Experience with international markets (LATAM, Africa, CIS would be a plus).

Responsibilities

• Ensure high email deliverability by managing authentication protocols (SPF, DKIM, DMARC, FBL, DNS).
• Monitor sender reputation and take proactive measures to prevent emails from landing in spam.
• Work with CRM & ESP platforms to automate, segment, and improve email campaigns.
• Implement warm-up strategies for domains and IPs to maintain and improve reputation.
• Troubleshoot technical issues related to DNS configurations, email authentication, and blacklist monitoring.
• Collaborate with marketing teams to optimize email content, timing, and targeting strategies.
• Integrate email solutions with CRM and other tools via API.
• Use analytics platforms for data-driven decision-making.

What you’ll be doing

This role is highly hands-on and technical. You’ll be responsible for keeping our email infrastructure healthy, identifying deliverability risks before they impact campaigns, and working with different teams to improve inbox placement and overall email performance.

You’ll have the opportunity to work with international audiences, multiple email tools and platforms, and a fast-moving product environment where your expertise can directly impact business results.

Benefits

• Health insurance after successful completion of the probation period
• 17 paid vacation days per year
• 15 paid sick leave days per year
• 2 additional paid days off per year
• Flexible work format
• Work equipment provided
• Non-bureaucratic and dynamic environment 

We are excited about the possibility of you joining our team and contributing to our shared success!

We are looking for a proactive Retention Manager to take ownership of our user lifecycle strategy. If you know how to turn a "new user" into a "loyal player" using data, smart segmentation, and AI — we want to meet you.

📍 The Role: You will take ownership of the player lifecycle, ensuring our users stay engaged, active, and loyal.

• Campaigns: Create and execute multi-channel campaigns (Email, SMS, In-App, Web Push).
• Journey Building: Design automated workflows covering Onboarding, Activation, and Reactivation stages.
• Segmentation: Utilize RFM analysis and behavioral data to target the right players with the right message.
• Optimization: Run A/B tests to boost Open Rates, CTR, and Conversion.
• Innovation: Actively use AI tools to generate content, build logic, and streamline workflows.

🛠 Tech Stack: Experience with Customer.io, Smartico, Fasttrack, or Optimove is a strong advantage.

👤 About You:

• Experience: 1.5–3 years in CRM / Retention Marketing.
• Industry: Experience in iGaming or digital products is highly preferred.
• Skills: Strong grasp of lifecycle marketing, segmentation, and copywriting.
• Mindset: Analytical approach to data and a creative approach to problem-solving.
• Tech-savvy: You are comfortable using AI for automation and content generation.

⭐️ We Offer:

• Format: Remote work, 5/2 schedule.
• Payments in USDT (white crypto);
• Remuneration: Competitive salary + bonuses based on the results of the department you build.
• Growth: Opportunity for growth within the project.
• Benefits: Paid vacation and sick leave.

We are looking for an experienced Retention Team Lead to head our team and take on the strategic management of the customer lifecycle.

Your primary focus in this role will be building a global retention strategy, scaling processes, driving key business metrics, and developing a team of 10 specialists.
 

📋 Your Key Responsibilities:

• Team Management: Leadership, development, mentoring, and performance evaluation of a 10-person team (performance management, hiring, goal setting).
• Strategic Planning: Developing, implementing, and scaling a comprehensive retention strategy to improve key metrics (Revenue, Retention Rate, Churn Rate, LTV) across Tier-1 markets.
• Translating Strategy into Action: Converting the company's global goals into concrete action plans, priorities, and tasks for the team.
• Analytics and Optimization: Managing CRM economics. Utilizing analytical tools to identify growth opportunities, generate hypotheses, and evaluate the performance of retention campaigns.
• Process Management: Overseeing the CRM backlog, building efficient campaign execution processes, and ensuring high quality standards.
• Cross-functional Collaboration: Working closely with product, BI, analytics, and tech teams to enhance CRM capabilities and improve the customer experience.
   

📚 Our Expectations (Mandatory Requirements):

• Experience: 3+ years of practical experience in CRM/Retention exclusively in Gambling (iGaming), with a proven track record of team management.
• Markets: Mandatory and in-depth experience working with Tier-1 markets.
• Leadership: Strong management skills, with the ability to organize the team's work and motivate them to achieve business results.
• Strategic Thinking: The ability to see the "big picture," prioritize based on business impact, and develop long-term plans.
• Data-driven Mindset: Strong analytical skills and the ability to make independent decisions based on data and logic.
• Expertise: Deep understanding of lifecycle marketing principles, segmentation, personalization, and the technical aspects of campaign automation.
• Soft Skills: Excellent communication skills, with the ability to present results and work effectively with stakeholders.
  
  ⭐️ We Offer:
• Format: Remote work, 5/2 schedule.
• Payments in USDT (white crypto);
• Remuneration: Competitive salary + bonuses based on the results of the department you build.
• Growth: Opportunity for growth within the project.
• Benefits: Paid vacation and sick leave.

We are looking for a proactive Retention Manager with proven experience in the Italy GEO to take ownership of our user lifecycle strategy. If you know how to turn a "new user" into a "loyal player" using data, smart segmentation, and AI — we want to meet you.

📍 The Role

• Market Ownership: You will take ownership of the player lifecycle specifically for the Italian market, ensuring our users stay engaged, active, and loyal.
• Localized Campaigns: Create and execute multi-channel campaigns (Email, SMS, In-App, Web Push) tailored to the Italian audience.
• Journey Building: Design automated workflows covering Onboarding, Activation, and Reactivation stages.
• Segmentation: Utilize RFM analysis and behavioral data to target the right players in the IT market with the right message.
• Optimization: Run A/B tests to boost Open Rates, CTR, and Conversion.
• Innovation: Actively use AI tools to generate content, build logic, and streamline workflows.

🛠 Tech Stack

• Experience with Customer.io, Smartico, Fasttrack, or Optimove is a strong advantage.

👤 About You

• Experience: 1.5–3 years in CRM / Retention Marketing.
• GEO Expertise: Practical experience and a deep understanding of the Italian market (Italy GEO) is essential.
• Industry: Experience in iGaming or digital products is highly preferred.
• Skills: Strong grasp of lifecycle marketing, segmentation, and copywriting.
• Mindset: Analytical approach to data and a creative approach to problem-solving.
• Tech-savvy: You are comfortable using AI for automation and content generation.

⭐️ We Offer

• Format: Remote work, 5/2 schedule.
• Payments: In USDT.
• Remuneration: Competitive salary + bonuses based on the results of the department you build.
• Growth: Opportunity for growth within the project.
• Benefits: Paid vacation and sick leave.

📋 Your Key Responsibilities:

• Strategy development and implementation: Building comprehensive retention strategies and multi-channel automated campaigns (Email, SMS, Push, In-app, Pop-up) for Tier-1 markets.
• In-depth analytics and optimization: Analyzing campaign performance, conducting A/B and multivariate testing, and identifying growth opportunities to increase LTV and Retention Rate, and decrease Churn Rate.
• Lifecycle management: Detailed user base segmentation, creating custom Customer Journeys, and implementing deep personalization.
• Technical setup and automation: Working with advanced CRM systems, setting up complex trigger chains, and ensuring seamless communication delivery.
• Cross-functional collaboration: Working closely with the product team, BI, analytics, and Acquisition teams to improve the customer experience.
• Expertise and mentoring: Assisting middle/junior specialists, knowledge sharing, and implementing market best practices.
  📚 Our expectations:
• Experience: 3+ years of practical experience in CRM/Retention exclusively in Gambling (iGaming).
• Markets: Mandatory and in-depth experience working with highly competitive Tier-1 markets.
• Data-driven approach: High level of analytical skills, ability to work with data, draw conclusions, and make decisions based on numbers rather than intuition.
• Technical expertise: Deep understanding of automated campaign architecture and proven skills in working with modern CRM platforms.
• Strategic thinking: Ability to independently lead projects from idea to execution and results evaluation.
• Soft skills: Proactivity, results-oriented mindset, attention to detail, and a high level of autonomy.
  ⭐️ We Offer:
• Format: Remote work, 5/2 schedule.
• Payments in USDT (white crypto);
• Remuneration: Competitive salary + bonuses based on the results of the department you build.
• Growth: Opportunity for growth within the project.
• Benefits: Paid vacation and sick leave.

RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications, and regulatory technologies.

We are looking for a Facebook Media Buyer

Requirements

• 2+ years of hands-on experience in iGaming with Meta Ads (Facebook & Instagram).
• Strong performance marketing background (not branding or awareness)
• Proven experience working with Retargeting: pixels, audiences.
• Deep understanding of Meta auction mechanics and delivery
• Experience with pixel events, CAPI, postbacks, and tracking tools
• Experience working with multiple GEOs and different market tiers

Will be plus

• Experience in Gambling, Betting, or other highly competitive verticals.
• Experience working with agency advertising accounts.
• Familiarity with tracking platforms such as Keitaro, AppsFlyer, Adjust, or similar solutions.
• Experience with cloaking and pre-landing pages.
• Experience running PWA or WebView applications.
• Understanding of Meta Conversion API (CAPI).
• Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Experience collaborating with creative teams and preparing creative briefs.
• Understanding of A/B testing methodology and statistical significance.
• Experience scaling advertising campaigns across multiple GEOs simultaneously.
• Experience working with retargeting audiences

Responsibilities

• Manage and optimize Facebook retargeting campaigns, ensuring target KPIs are achieved and successfully scaling high-performing campaign setups.
• Analyze key performance metrics (CPA FTD, C2I, I2R, ROAS, LTV) and independently make data-driven decisions to optimize campaign performance.
• Develop and test new hypotheses related to audiences, segments, creatives, and conversion funnels to identify new growth opportunities and improve campaign efficiency.
• Independently prepare creative briefs, analyze creative performance, and contribute to the development of the department's creative strategy.
• Work with user segments, Meta Pixel, custom conversions, and retargeting audiences, ensuring proper campaign structure and efficient use of data.

Our benefits to you:

☘️An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more

🤝🏻Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed

🧑🏻‍💻Modern corporate equipment based on macOS or Windows and additional equipment are provided

🏖Paid vacations, sick leave, personal events days, days off

💵Referral program — enjoy cooperation with your colleagues and get the bonus

📚Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences

🎯Rewards program for mentoring and coaching colleagues

✈️In-house Travel Service

🦄Multiple internal activities: online platform for employees with quests, gamification, presents and news, clubs for movie / book / pets lovers and more

🎳Other benefits could be added based on your location

We’re not looking for someone to “just send campaigns.” We’re looking for a Retention Manager who truly understands how an online casino works from the inside — from bonus mechanics to player psychology and bottom-line impact.

If you speak the language of numbers, know how to move KPIs, and have real experience managing player lifecycles in Tier 1–2 markets — let’s talk.

Your responsibilities will include:
 

• Plan, launch, and optimize personalized retention campaigns across the full player lifecycle: welcome, reactivation, churn-prevention, VIP retention;
• Build smart player segmentation models based on behavior (FTD patterns, frequency, average bet, risk levels, etc.);
• Partner with analysts to dive into key metrics: LTV, ARPU, FTD-to-deposit ratio, retention rates, churn, GGR;
• Develop and refine bonus strategy — including FS, cashback, deposit/non-deposit promos, VIP levels — in line with geo/license limits;
• Run multichannel campaigns (email, push, in-app, more) with A/B testing and content variants;
• Work closely with VIP, Product, and Support teams to hit retention and PnL goals;
• Monitor the effectiveness of promo tools (jackpots, quests, tournaments), and push new mechanics with the Product team;
• Adapt retention strategy for Tier 1 and Tier 2 markets based on actual performance, not assumptions.

What we expect from you:

• 3+ years in retention or CRM inside an online casino team;
• Deep understanding of casino business model, bonus mechanics, and key verticals (slots, live, crash, tables);
• Data-savvy: confident in Excel/Google Sheets, Looker, Power BI, Tableau, or similar tools;
• You can forecast based on behavioral data and past campaign performance;
• Hands-on experience with ESP/CRM platforms like Optimove, Smartico, Braze, Salesforce, Customer.io, etc;
• Strong track record with reactivation flows and tiered retention strategies.

What We Offer:

• Work from anywhere: full remote flexibility or the option to work from our office;
• Flexible working hours so you can stay productive while maintaining work-life balance;
• Growth opportunities: as we scale, you’ll have space to develop your career and grow into a strategic leadership role;

If this sounds like you — we’d love to see your CV!
We value initiative, support bold ideas, and believe in working as a team.

About the company

SaaS product, profitable, growth stage. A small American-Ukrainian product team has a few data retrieval services (e.g., VIN lookup) and several psychological tests and quizzes. Working with the US and EU markets.

Key Responsibilities

• Manage socials: Instagram, TikTok, Facebook, and Twitter/X
• Produce AI-generated video content (e.g. for TikTok)
• Manage content calendars and scheduled posting across multiple brands simultaneously
• Coordinate with the Business Reputation Manager on Reddit and other reputation-sensitive channels for posting/other possible actions
• Conduct ongoing competitor research to inform content strategy and formats

Requirements

• Hands-on experience running accounts on Instagram, TikTok, Facebook, and Twitter/X
• Comfortable being on camera - presenting, talking to an audience, hosting short-form content OR skills of generating realistic human-like videos with AI
• Experience with AI video generation tools (or strong willingness to learn/adopt them)
• Skills of managing multiple brands/accounts in parallel
• Understanding of brand reputation dynamics on platforms like Reddit, or willingness to work closely with someone who owns that
• Strong competitor research skills
• English C1

Nice to have

• Background in "utility + subscription" niches (VIN check, property lookup, IQ tests, similar quiz apps)

Conditions

• Fully remote setting
• Corporate devices (laptop, power station)
• Unlimited PTO (paid time off) policy
• Udemy courses

Stay Group is an innovative Marketing company with a mission to help businesses acquire their target customers and create top-tier solutions in the iGaming and entertainment industry. We are currently seeking enthusiastic and motivated individuals to join our team as Affiliate Marketing Team Lead. In this role, you will play a crucial part in expanding our brand exposure and establishing long-lasting relationships with our affiliate partners.
 

Requirements:

• Minimum 4-5 years of experience as an Affiliate Manager.
• Minimum 2 year of experience as Team Lead.
• Deep understanding of affiliate marketing principles, strategies, and best practices, particularly in the IGaming sector.
• Strong analytical skills and proficiency in data-driven decision-making, with experience using affiliate tracking and reporting tools.
• Excellent communication, negotiation, and relationship-building skills.
• Results-oriented mindset with a focus on driving measurable outcomes and achieving business goals.
• Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities and requirements.
• Strong leadership qualities, including the ability to inspire, motivate, and empower team members to achieve their full potential.
• Fluent in written and spoken English.

Responsibilities:

• Develop and execute comprehensive affiliate marketing strategies to drive customer acquisition, revenue growth, and brand awareness.
• Lead, mentor, and manage a team of affiliate marketing professionals, providing guidance, support, and performance feedback.
• Identify and cultivate relationships with key affiliate partners, negotiating and optimizing agreements to maximize mutual benefits.
• Analyze affiliate performance metrics and KPIs to assess effectiveness and identify opportunities for optimization.
• Collaborate cross-functionally with marketing, sales, product, and finance teams to align affiliate initiatives with overall business objectives.
• Stay abreast of industry trends, competitor activities, and regulatory changes to inform strategy and maintain a competitive edge.
• Continuously evaluate and improve affiliate program processes, tools, and resources to enhance efficiency and scalability.
• Monitor and ensure compliance with affiliate marketing guidelines, regulations, and best practices.
• Participate in conferences and industry events to build a partner network.
   

Benefits:

• Freedom to choose where to work: work from anywhere in the world with the freedom of remote options.
• Flexibility: enjoy flexible working hours that let you balance your personal and professional life while staying focused on delivering great results.
• Corporate English speaking club: improve your English proficiency with regular practice and expert guidance.
• A Culture That Cares: thrive in a friendly environment where a strong corporate culture builds connections, drives innovation, and makes you feel truly valued.
• Accelerate Your Growth: seize career advancement opportunities in a rapidly expanding marketing company. As the company scales, so will your professional journey.

RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications and regulatory technologies. 

We are looking for a Senior Retention Marketing Specialist to join our team.

Requirements:
- Gambling experience is mandatory;

- Experience in drafting and conducting marketing activities for player retention and return;

- Analytical mindset, ability to calculate the economics of promos as well as analyze the results;

- Experience with client segmentation;

- Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities;

- Creativity;

- Knowledge of marketing metrics: MAU/DAU, LTV, ARPU, RR, GGR, NGR, etc.;

- Experience working with analytics tools: GA, Tableau, Voluum, Power BI, Google Data Studio.
 

Will be plus:

-Experience launching a new gambling product;

-Experience working with IN/BD geos;

-Experience working with multiple GEOs and localized campaigns;

-Experience working with Customer.io

Our benefits to you:
 🔸An exciting and challenging job in a fast-growing holding, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
🔸Modern corporate equipment based on macOS or Windows and additional equipment are provided
🔸Paid vacations, sick leave, personal events days, days off
🔸Referral program — enjoy cooperation with your colleagues and get the bonus
🔸Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
Rewards program for mentoring and coaching colleagues
🔸In-house Travel Service
🔸Multiple internal activities 
🔸Other benefits could be added based on your location

Hi! We’re Applyft, a product IT company building mobile and web solutions for millions of users. Starting our path with Geozilla, we’ve grown into an ecosystem of 6 products. Our portfolio spans across several niches: Family Safety, Parental control and AI Spheres.

We’re looking for a Head of User Acquisition to strengthen our Performance marketing team and drive the global scaling of our products.

You’re a great fit if you have:

• Hands-on expertise across all major paid channels — Google (Search/PPC, UAC/App campaigns, PMax, Demand Gen), Meta (Advantage+, CAPI), TikTok, AppLovin and other ad networks
• Proven ability to run UA on both Web and App
• Experience in mobile subscription apps
• Experience managing teams of 5+ specialists
• Strong technical command of the measurement layer: event setup, attribution logic, MMPs (AppsFlyer), analytics (GA4, Amplitude, BigQuery), GTM/GTG, Enhanced Conversions and CAPI
• iOS privacy-era measurement: SKAdNetwork/SKAN, AdAttributionKit, and consent/privacy frameworks
• Bidding and budget allocation strategy — value-based/tROAS and smart bidding, plus splitting and scaling budget across channels and units
• Incrementality and holdout testing — geo-lift, incrementality tests
• Solid grasp of subscription economics — LTV/pLTV, ROAS/ROI targeting
• Comfortable with data analysis (SQL, cohorts, dashboards)
• Ability to manage large budgets

Will be a plus:

• Track record of building marketing automation or internal tooling
• Comfort using AI tools in marketing/analytics workflow

• Experience owning both technical measurement setup and the team that acts on it

   

What you’ll do:

• Own all paid acquisition across every unit and network (Google, Meta, TikTok, AppLovin, etc.), on both Web and App
• Own the technical marketing setup end to end - events, attribution, MMP, analytics - and keep it reliable
• Lead, mentor and develop the marketing unit team
• Manage budgets and deliver against ROI/ROAS targets

• Partner cross-functionally to unblock measurement, creative and monetization work

   

We offer:

• Remote-First culture: We provide a flexible working schedule and you can work anywhere in the world.
• Health taking care program: We provide Health insurance, mental health support (psychologist compensation), sport compensation, and 20 paid sick days.
• Personal Equipment Policy: We provide all necessary equipment for your work. For Ukrainian employees we also provide Ecoflow.
• Vacation Policy: Each employee in our company has 20 paid vacation days and extra days on the occasion of special events.
• Knowledge sharing: We are glad to share our knowledge and experience in our internal events.
• English Lessons: We provide corporate English lessons to support your professional and personal growth.
• Professional Development: Annual learning budget for courses, training, certifications, and conferences.
• Public Holidays: You receive days off according to the official public holidays of your country of residence.

• Coworking Compensation (Ukraine): We provide coworking space compensation for employees located in Ukraine.

   

Hiring process:
Recruitment Screen 👉Tech interview 👉 Final interview 👉Reference check 👉 Job Offer

We are looking for a structured, results-driven PPC Specialist (Google Ads) with a proven track record in the iGaming vertical.
 

Key Responsibilities:

• Campaign Launch & Optimization: Setting up and scaling paid traffic in the iGaming niche.
• Data Analysis & Hypothesis Testing: Daily monitoring of KPIs (CPA, CPL, ROI, LTV), discovering new high-performing angles, creatives, and landing pages.
   

Requirements:

• Work Experience: 2+ years of experience as a PPC Specialist in the iGaming niche (Gambling / Betting).
• Proven Track Record: A confirmed portfolio of profitable campaigns over the past year (Tier-1 / Tier-2 / Tier-3).
• Entrepreneurial Mindset: Readiness to propose out-of-the-box solutions, take ownership of decisions, and be accountable for the final results.
   

Nice to Have:

• Experience in media buying automation and script usage.
   

What Elbax Offers:

• Work Setup: 100% Full Remote with a flexible schedule.
• Compensation: Competitive base salary + performance-based bonus scheme.
• Resources: Scalable ad budgets for profitable campaigns and full provision of necessary accounts, proxies, and tools.
• Autonomy: Zero micromanagement, direct communication, and the freedom to rapidly test and deploy your ideas.
  
   

About us:
Gismart is a value-driven mobile app developer with a strong presence in the Health & Wellness, Utilities, and Music app markets. We have achieved a significant milestone of over 1 billion downloads worldwide, taking a step toward our mission of cultivating the well-being of people worldwide. With headquarters in London, UK, Gismart is a dynamic global company with a reach extending across Europe and far beyond. Our determined team comprises over 350 individuals who bring diversity, creativity, innovation, and relentless drive to the company. Gismart unites professionals from diverse backgrounds in entertainment, music, and tech, allowing us to play to each other’s strengths and succeed as a team.

Our mission:
Become a stepping stone on our customers’ journeys of self-improvement.

Our values:

• Deliver what matters
• Respect and support others
• Initiate and own
• Voiceopenly
• Execute with quality

If you are passionate about mobile app development and want to join a company that’s reshaping the industry, Gismart is the place for you. We provide exciting career opportunities, a supportive workplace culture, and the chance to contribute to a team that is making a tangible impact. For more information on Gismart, visit gismart.com.

About project

Spilio is a product that helps people grow through developing essential soft skills. We combine practical learning with thoughtfully curated ideas from powerful books. Spilio is designed for helping people become more confident, self-aware, and effective in their everyday lives.

Responsibilities

• Competitive and market research and insights generation
• Full responsibility for Google acquisition strategy (from research to scaling)
• Audience, funnel, keyword, and creative research
• Setup, optimization, and scaling of demand generation campaigns
• A/B testing: developing hypotheses, analyzing results, identifying learnings, and implementing rollouts
• Building and automating campaign structures and workflows
• Analytical insights reporting (not just numbers — insights → actions)
• Proactively collaborate with internal teams (product and creative)
• Escalating and handling Google support tickets for policy limitations
• Sharing expertise, insights, and knowledge across the team
   

Requirements

• 2+ years of experience with Google Ads
• Strong experience managing Demand Gen campaigns
• Professional use of Google Ads Editor
• Experience working with Birch
• A strong analytical mindset and data handling skills are a plus
   

Would be a plus

• Experience using AI for operational automation and testing.
• A strong understanding of product funnels and analytics would be a plus.
• Experience building or improving acquisition processes.
• Familiarity with performance reporting and BI dashboards (e.g., Looker.
   

Employee Benefits:

• Remote-First Culture: Our team is diverse and extensive, just like our product portfolio. We provide a flexible working schedule and let you work anywhere in the world, either remotely or in one of our corporate hubs.
• Сoworking Compensation: We provide 100% compensation for coworking spaces in Ukraine (except Kyiv, where we have a cozy, autonomous hub) and 50% compensation for coworking spaces worldwide to ensure everyone has a comfortable and inspiring workspace.
• Free Office Lunches: We want you to stay fueled and focused, so we provide delicious free lunches for everyone working from our hubs. It’s one less thing for you to worry about during a productive workday.
• Public Holidays Policy: Gismart observes public holidays based on the Ukrainian or Polish holiday calendars. Employees working in other locations are entitled to 12 public holidays per year.
• 100% Sick Leave Compensation
• Mental and Physical Health: To help you stay happy and healthy, Gismart will partially cover your medical insurance, sports activities, and therapy costs.
• Personal Equipment Policy: Of course, we’ll provide you with all the equipment you need or cover the maintenance cost for your own tools.
• Personal Learning and Development: We love to see you learn and grow, so Gismart will cover 70% of your professional development courses. We’ll also pay for 100% of corporate English courses.
• Time-Off Policy: Every employee gets 18 working days of paid vacation and 3 personal days per year, with an extra day added for each year at Gismart.
• Corporate Events: We are remote-first, but we love meeting up in person. Whenever possible, we organize corporate events and team-building activities across all Gismart hubs.