Jobs Marketing

✨ Welcome to WinMedia — Driving Innovation in iGaming Products! ✨

We build and develop product solutions in the iGaming industry 🎯. Our team works on in-house products, continuously improves internal processes, and uses data-driven approaches to create engaging experiences that drive player engagement, retention, and long-term growth.

We are currently looking for a CRM / Retention Manager who knows that sending the same bonuses to the same users on repeat isn't a strategy — it's just activity without results. We need someone who can build smart automated campaigns, understand bonus economics, experiment with gamification, and turn bold ideas into measurable business outcomes.

If you know how to keep players engaged, bring inactive users back, and make every campaign serve a clear business goal, we want to hear from you. 🚀

📌 About the Role

We are looking for a Senior CRM / Retention Manager who can take ownership of the CRM strategy and customer lifecycle across our iGaming products.

This role goes beyond setting up campaigns. You'll build automated customer journeys, develop personalized retention and reactivation mechanics, optimize bonus spend, and test new approaches to improve player engagement and business performance.

You'll work closely with Product, Analytics, Design, and Content teams to turn hypotheses into campaigns, measure their impact, and scale what actually works.

🔨 Responsibilities

• Develop and execute the CRM / retention strategy for our iGaming products.
• Build and optimize the entire customer lifecycle: onboarding, activation, retention, reactivation, and churn prevention.
• Design automated CRM campaigns and customer journeys based on player behavior, lifecycle stages, and business goals.
• Segment audiences and personalize communications to improve engagement, conversion, and retention.
• Develop and test retention and reactivation mechanics, offers, and bonus strategies.
• Explore and implement tailored approaches for Tier-1 GEOs.
• Work across CRM channels, including Email, Push Notifications, SMS, In-app messaging, and AI Calls.
• Manage bonus economics and collaborate with Analytics to understand bonus effectiveness, optimize costs, and maximize business impact.
• Develop and implement gamification mechanics to drive player engagement and retention.
• Plan, launch, and analyze A/B tests for communications, offers, bonuses, gamification mechanics, and automated CRM flows.
• Monitor campaign performance and optimize activities based on business KPIs, including retention, NGR, bonus rate, ARPPU, and unsubscribe rate.
• Identify the root causes of declining player activity and develop hypotheses to prevent churn and reactivate users.
• Take ownership of new ideas from hypothesis development and validation to implementation, testing, and optimization.
• Make quick HTML edits to CRM templates and ensure campaigns display correctly across channels.

• Collaborate with Product, Design, Analytics, and Content teams to deliver effective CRM initiatives.

   

✅ Requirements

• Proven experience in CRM, Retention, or Lifecycle Marketing, preferably within iGaming.
• Strong understanding of the iGaming customer lifecycle and retention strategies.
• Experience designing and managing automated CRM campaigns and customer journeys.
• Hands-on experience with audience segmentation and personalized communications.
• Understanding of CRM channels, including Email, Push Notifications, SMS, and In-app messaging.
• Experience with retention and reactivation mechanics, promotional offers, and bonus campaigns.
• Understanding of bonus economics and the ability to evaluate campaign effectiveness from a business perspective.
• Experience planning A/B tests, validating hypotheses, and making data-driven decisions.
• Strong analytical skills and the ability to translate campaign results into actionable improvements.
• Understanding of key metrics such as LTV, churn rate, retention rate, reactivation rate, ARPPU, NGR, and bonus rate.
• Experience working with HTML and making edits to email templates.
• Ability to take ownership, work independently, and turn ideas into measurable results.

• Strong communication skills and the ability to collaborate effectively with cross-functional teams.

   

🎯 It Will Be a Plus

• Experience with CRM platforms such as Customer.io, Smartico, Reteno, or OneSignal.
• Experience with advanced segmentation and behavioral targeting.
• Hands-on experience with AI Calls / voice CRM.
• Experience designing gamification mechanics, such as shops, loot boxes, prize wheels, and other interactive features.
• Experience working with VIP and high-value players.
• Experience with Tier-1 GEOs.
• Strong understanding of bonus economics and experience optimizing promotional budgets.
• Ability to identify hidden reasons behind declining player activity and develop effective retention strategies.

• Experience building CRM processes and infrastructure from scratch or scaling existing setups.

   

🎁 What We Offer

💰 Competitive salary

🌍 Full remote work — work from wherever you're most productive.

🚀 Freedom to experiment, test bold hypotheses, and make decisions without unnecessary bureaucracy.

🎯 Real ownership of CRM strategy, campaigns, and retention performance.

🛠️ The opportunity to work with a full range of CRM channels, automation tools, and gamification mechanics.

📊 A data-driven environment where campaign success is measured by business impact, not just the number of messages sent.

🤝 A collaborative team that values initiative, fresh ideas, and people who take ownership of their results.

😎 A friendly team where work doesn't run away — but the wolf might just be out for a walk.

About the role

Rozmova & Clearly is a mental health marketplace that connects clients with licensed therapists. You'll own how we talk to users after sign-up, across email and WhatsApp. The goal is a channel that grows revenue and retention, and feels like care, not pressure.

This is a senior, hands-on role. You'll work closely with product, engineering and analytics, and have real autonomy over what we send, when, and to whom.

What you'll do

• Own CRM across email and WhatsApp: strategy, flows, contact policy and results.
• Build and improve lifecycle flows (onboarding, activation, reactivation, win-back) based on user behaviour and product signals.
• Own segmentation: know which user attributes and events we have, and work with product on what's missing.
• Set up and maintain channel integrations together with engineering.
• Run a regular testing cadence and measure impact in revenue and retention, not just opens and clicks.
• Build channel reporting and explain results simply to the team.
• Keep communication caring, private and on-brand: nothing in a subject line or preview should reveal that someone is in therapy.
  
  What you bring
• 3+ years in CRM / lifecycle / retention marketing in product companies, including 1+ years owning the channel end-to-end with a revenue KPI.
• Hands-on experience with Customer.io, Braze, Iterable or similar, including the data model, event-triggered campaigns and API/webhooks.
• Comfort with data: you build your own reports and know how to prove that a campaign actually worked.
• Solid deliverability and GDPR basics.
• Strong writing and an ethical, care-driven approach to retention.
  
  Who you are
• Owner: you finish what you start and take on areas nobody owns yet.
• Systems thinker: you design how the whole channel works, not just the next campaign.
• Clear communicator: you can explain complex logic simply.
  
  Nice to have
• WhatsApp Business API or push notifications.
• Experience in health, wellness or mental health products.
• SQL basics; Mixpanel, Looker or BigQuery.
• Working across two or more markets/languages.

JustMarkets is a global fintech company delivering high-tech trading and investment solutions to millions of clients across 160+ countries since 2012.

We are hiring an CRM & Lifecycle Automation Specialist to building and continuously optimizing full-cycle automated communication funnels (Email, App/Web Push, In-App) to drive LTV growth and reduce churn rate.

You will have direct ownership of the automation and communications architecture and an opportunity to drive Retention & LTV, test hypotheses with full autonomy and zero micromanagement.

Responsibilities

• Map and refine the end-to-end client lifecycle journey based on trading behavior, deposit history, risk tolerance, and platform engagement; create dynamic user segmentations based on real-time event tracking
• Design, build, and deploy automated trigger workflows and drip campaigns using modern CRM/Lifecycle tools; Reviewing and evaluating content from a Retention Marketing perspective within the scope of assigned campaigns
• Cross-functional collaboration with Data/BI/Engineering, Product, and Marketing teams to design compelling promotional offers, ensure accurate behavioral event tracking in the CRM, and implement advanced personalization logic using dynamic tags
• Set up structured A/B and multivariate tests for copy, send times, channel preferences, and incentives; track and report on lifecycle KPIs
• Ensure deliverability hygiene (IP warming, domain health, unsubscribe management) and partner with Legal and Compliance to align communications with regulations (GDPR, CAN-SPAM, local frameworks)
• Hands-on work with HTML/CSS templates, adapting responsive designs across diverse devices, and setting up dynamic content for specific audience segments.
• Regular monitoring of retention metrics, analyzing retention trends, and researching bottlenecks in user burnout and fatigue.
• Competitive analysis to track competitor messaging strategies and identify best practices within our niche.
• Preparing and launching regular and special promotional campaigns in compliance with brand guidelines, layout standards, and legal compliance - acting as a backup specialist

Requirements

• 1.5 + years of hands-on experience with B2C focus in designing and building event-driven automated workflows using modern CRM/ESP tools
• Proven experience executing multi-channel messaging strategies across Email, App-Push, In-App and others.
• Good understanding of how behavioral event data moves (JSON payloads, Webhooks, REST APIs, custom user attributes)
• Solid grasp of domain authentication protocols (SPF, DKIM, DMARC), IP warming strategies, spam filter mechanics, and inbox placement monitoring tools
• Experience in HTML/CSS for responsive email layout debugging and experience using dynamic scripting languages to personalize content based on user data
• Strong build retention cohorts, and analyze funnel performance using analytics platforms
• Proven experience in conceptualizing funnel logic and executing lifecycle campaigns across multiple stages (e.g. Onboarding, Retention, Churn Prevention, Reactivation); conceptualize funnel logic; event mapping experience
• Ability to formulate structured hypotheses and conduct rigorous A/B tests
• Advanced segmentation expertise
• Meticulous attention to detail, empathy for the trader journey, data curiosity and experimentation mindset, cross-functional collaboration skills, proactive troubleshooting, and a balance of speed and systemic quality
• Upper Intermediate English level 

Will be a plus

• Fintech domain or CFD, Crypto/Web3 verticals experience
• Experience synchronized messaging strategies across Web-push, SMS, and Messengers (WhatsApp/Telegram)
• Understanding of how AI tools and automation can be leveraged to streamline routine in retention

We offer

• Direct ownership of the automation and communications architecture
• Opportunity to directly drive Retention & LTV and test hypotheses with full autonomy and zero micromanagement
• Tax expenses coverage for private entrepreneurs in Ukraine
• Expert support and guidance for Ukrainian private entrepreneurs
• 20 paid vacation days per year
• 10 paid sick leave days per year
• Public holidays as per the company's approved Public holiday list
• Medical insurance
• Opportunity to work remotely
• Professional education budget
• Language learning budget
• Wellness budget (gym membership, sports gear, and related expenses)

JustMarkets is a global fintech company delivering high-tech trading and investment solutions to millions of clients across 160+ countries since 2012.

We are looking for a Brand & Creative Manager to shape, protect, and elevate our global brand identity and creative presence across both CFD and Crypto verticals.

As the executive leader of our centralized Brand & Creative department, your mission is to build our brand into a highly trusted, world-class market leader in institutional trading.

By managing skilled Team leads spanning PR, SMM, Creative Production, Global Sponsorships, and Localization, you will orchestrate high-impact global brand campaigns, maximize tier-1 sponsorship activations, and deliver culturally resonant, compliance-vetted creative assets that drive international growth, trust, and brand equity.

Responsibilities

• Lead and manage Team Leads (PR, SMM, Sponsorships, Creative, Localization etc.) across CFD and Crypto/Web3 verticals, set long-term brand goals, and manage multi-million dollar annual budgets
• Direct global PR and SMM strategies to secure Top-Tier media coverage and establish C-suite executives as industry authority figures
• Own global brand architecture, visual identity, and ToV across all channels while enforcing strict financial marketing compliance with Legal
• Scale the internal studio (Graphic, Motion, Video) using Jira queues, DAM systems, and strict SLAs for fast, high-converting asset delivery
• Direct multi-channel social media strategies, trader-driven UGC pipelines, and community engagement to boost social proof and lower CAC
• Act as ultimate brand guardian during PR crises and track brand health metrics (SoV, EMV, sentiment, campaign lift)
• Drive 360° activations for F1 and sports partnerships, including co-branded campaigns, VIP events, IP utilization, and commercial ROI
• Lead campaign localization across 21+ languages using hybrid AI-human workflows to ensure speed, accuracy, and cultural relevance

Requirements

• 5+ years of brand leadership & creative direction with B2C focus
• Experience in leading complex teams and working in multi-market international environment — understanding of regional marketing dynamics (SEA, LATAM, MENA, Europe) to localize campaigns without diluting global brand equity
• Solid experience in PR, SMM and internal Brand operations, crisis communications
• Deep expertise in creation and managing high-volume design/motion/video studios using DAM platforms.
• Understanding of executive positioning in Top-Tier media 
• Proven ability to oversee social strategies, community ecosystems, and trader UGC pipelines
• Mastery of global financial promotion rules (FCA, CySEC, ASIC, VARA) and risk disclaimer standards
• Proficiency in media monitoring tools and analytics to quantify SoV, sentiment, campaign lift, and ROI
• Experience in providing EXPOs and deep knowledge of media support
• Combining enterprise AI translation tools with human workflows
• Crisis Composure: Calm, decisive execution during PR crises, market volatility, or sentiment dips to protect brand reputation
• Cross-Departmental Synergy: Proven track record of aligning bold creative vision with strict Legal/Compliance frameworks and fast-paced BD sales cycles

Will be a plus

• Proven experience in FinTech, CFD/Forex, Crypto/Web3
• Track record of driving high-ROI activations for global sports/F1 partnerships (contract rights, co-branded campaigns, VIP hospitality, EMV calculation)

We offer

• Opportunity to directly drive and influence on Brand architecture, integrating top-tier CDPs, CRMs, DWH environments within our product, and advanced attribution systems across both regulated CFD brokerages, fast-paced Crypto and Web3 businesses lines with full autonomy and zero micromanagement
• High-Impact leadership — ownership and impact on PR, SMM processes within multi-markets areas, direct reporting to the Head of Marketing and C-suite, and full autonomy to scale the core engine room of our global marketing department
• Tax expenses coverage for private entrepreneurs in Ukraine
• Expert support and guidance for Ukrainian private entrepreneurs
• 20 paid vacation days per year
• 10 paid sick leave days per year
• Public holidays as per the company’s approved Public holiday list
• Medical insurance
• Opportunity to work remotely
• Professional education budget
• Language learning budget
• Wellness budget (gym membership, sports gear, and related expenses)

Our products are built around demand: people come to us to solve a specific need. We’re looking for a Growth Manager to own conversion at every stage of the user funnel and to lead our A/B testing.

You’ll work across multiple products at once, each scaling rapidly. Your work will directly impact the company’s revenue, because conversion to a paid subscription is our key metric.

Some of our sites:
vinclarity.com - vehicle history reports

thathome.com - property records
efaq.com - psychological, educational, and just-for-fun quizzes

Key Responsibilities

• Analyze funnel performance across our products and work with the marketing and product teams to grow key metrics
• Research the market and competitors to come up with hypotheses for A/B tests
• Plan and run experiments end to end, from the idea to analyzing results and rolling out the winning solutions

Requirements

• 1+ year of experience in CRO or growth
• Analytical thinking: you can find patterns in data and have a basic knowledge of statistics and probability theory
• Knowledge of marketing and product metrics (CPM, CPC, CTR, CR, CPA, LTV, ARPU, ROAS, retention)
• Hands-on A/B testing experience
• English C1

Conditions

• Fully remote setting
• Corporate devices (laptop, power station)
• Unlimited PTO (paid time off) policy
• Udemy courses

WebSpellChecker is a product company that builds AI-powered text quality solutions used by engineers, businesses, and individual users worldwide. Our products help people communicate more clearly by providing spelling, grammar, and style correction across different platforms and environments. The core product is WProofreader, available as a software development kit (SDK) and browser extension that can be used as SaaS and on-premise solution.

We are currently looking for a Senior Marketing Manager to lead and elevate our marketing function. We highly value a data-driven approach and would like to hire a specialist who shares this mindset. If you are ready to transform our current gut-feel activities into systematic, measurable processes, don’t hesitate to apply!

What you will do

• Build marketing strategies and campaigns.
• Define, implement, and monitor key performance metrics regularly.
• Sharpen our value proposition and unique selling points.
• Explore and validate new market opportunities.
• Keep a close eye on competitors.
• Build and execute GTM plans for new markets or niches.
• Identify and test acquisition channels without relying on massive paid ads budgets.
• Conduct customer interviews, define our Ideal Customer Profile (ICP) and Buyer Personas.
• Analyze user journeys on our website. Find out where users drop off and fix the funnel to drive target actions.
• Collaborate closely with BizDev and Product Development teams, manage a content specialist.

Knowledge and skills required

• 4+ years in Product Marketing, Growth Marketing or related roles, with at least 3 years focused on B2B products.
• Experience working as a solo marketer or within a small team. Knowledge how to build from scratch and comfort executing with your own hands.
• Fluency in English.
• Strong data analysis skills. Deep understanding of which metrics are important and how they can be improved.
• Experience conducting customer interviews. Solid understanding of customer buying journeys and decision-making processes.
• High level of proactivity and autonomy.

Would be a plus

• Working experience with similar products.
• Experience building a marketing function from scratch.

We offer you

• Flexible schedule.
• Long-term employment.
• Assistance in professional growth through educational programs and conferences.
• Everything you need to set up a modern workstation/laptop.
• Generous number of paid days off and sick leaves.

Hi! We’re Applyft, a product IT company building mobile and web solutions for millions of users. Starting our path with Geozilla, we’ve grown into an ecosystem of 6 products. Our portfolio spans across several niches: Family Safety, Parental control and AI Spheres.

We’re looking for a Head of Marketing to strengthen our Performance & Creative Marketing teams and drive the global scaling of our products.

You’re a great fit if you have:

• Hands-on expertise across all major paid channels — Google (Search/PPC, UAC/App campaigns, PMax, Demand Gen), Meta (Advantage+, CAPI), TikTok, AppLovin and other ad networks
• Proven ability to run UA on both Web and App
• Experience in mobile subscription apps
• Experience managing teams of 5+ specialists
• Strong technical command of the measurement layer: event setup, attribution logic, MMPs (AppsFlyer), analytics (GA4, Amplitude, BigQuery), GTM/GTG, Enhanced Conversions and CAPI
• iOS privacy-era measurement: SKAdNetwork/SKAN, AdAttributionKit, and consent/privacy frameworks
• Bidding and budget allocation strategy — value-based/tROAS and smart bidding, plus splitting and scaling budget across channels and units
• Incrementality and holdout testing — geo-lift, incrementality tests
• Solid grasp of subscription economics — LTV/pLTV, ROAS/ROI targeting
• Comfortable with data analysis (SQL, cohorts, dashboards)
• Ability to manage large budgets

Will be a plus:

• Track record of building marketing automation or internal tooling
• Comfort using AI tools in marketing/analytics workflow

• Experience owning both technical measurement setup and the team that acts on it

   

What you’ll do:

• Own all paid acquisition across every unit and network (Google, Meta, TikTok, AppLovin, etc.), on both Web and App
• Own the technical marketing setup end to end — events, attribution, MMP, analytics — and keep it reliable
• Lead, mentor and develop the marketing unit team
• Manage budgets and deliver against ROI/ROAS targets

• Partner cross-functionally to unblock measurement, creative and monetization work

   

We offer:

• Remote-First culture: We provide a flexible working schedule and you can work anywhere in the world.
• Health taking care program: We provide Health insurance, mental health support (psychologist compensation), sport compensation, and 20 paid sick days.
• Personal Equipment Policy: We provide all necessary equipment for your work. For Ukrainian employees we also provide Ecoflow.
• Vacation Policy: Each employee in our company has 20 paid vacation days and extra days on the occasion of special events.
• Knowledge sharing: We are glad to share our knowledge and experience in our internal events.
• English Lessons: We provide corporate English lessons to support your professional and personal growth.
• Professional Development: Annual learning budget for courses, training, certifications, and conferences.
• Public Holidays: You receive days off according to the official public holidays of your country of residence.

• Coworking Compensation (Ukraine): We provide coworking space compensation for employees located in Ukraine.

   

Hiring process:
Recruitment Screen 👉Tech interview 👉 Final interview 👉Reference check 👉 Job Offer

Inception-1 is a fast-growing product company building AI-driven products that help people feel more connected and less alone. Our mission is to create meaningful digital experiences that blend technology with empathy — and to prove that AI can be both human and transformative.

We’re looking for a Creative Marketing Manager / Creative Producer to own creative strategy and drive growth through high-performing creatives across paid acquisition channels. You’ll work closely with UA managers and creative teams to build scalable creative systems for Tier-1 markets.
 

      Responsibilities

• Own creative strategy across paid channels (Meta, TikTok, Snapchat, Google)
• Build and run a creative testing framework (hypotheses → iterations → scaling)
• Manage and coordinate designers, copywriters, and translators
• Analyze creative performance and generate data-driven insights
• Launch and scale creatives for US and Tier-1 markets
• Collaborate with UA managers by funnel stage and channel

• Improve creative win-rate and reduce creative fatigue

  
  
  Hard skills we value 

• 2+ years in performance creative / growth / UA (Mid–Senior)
• Strong understanding of CTR, CPA, CVR, ROAS, retention
• Experience with paid social platforms (Meta, TikTok, Snapchat, Google)
• Creative testing & performance analysis experience
• Data-driven mindset and hypothesis generation
• Hands-on with Google Sheets / Excel
• Understanding of the full funnel (creative → LP / quiz → product → monetization)

.  Nice-to-have

• Experience with Tableau / Looker / Amplitude
• Using AI tools for creative ideation or production
• Web-to-app or web-to-web funnel experience
• US-market creatives experience
• Background in subscription, dating, or social discovery products
• Basic knowledge of A/B testing and CRO

Inception-1 is a fast-growing product company. We create AI-driven products that help people feel more connected and less alone. Our mission is to build meaningful digital experiences that blend technology with empathy — and to prove that AI can be both human and transformative.

We are looking for a Product Marketing Manager who will own and drive the growth of our quiz-based B2C funnels across Web-to-App and Web-to-Web experiences. 

You will take full ownership of funnel strategy — from understanding user needs and shaping acquisition journeys to launching experiments, improving conversion and retention, and driving growth through data.
 

Your responsibilities will include:

• Owning the full lifecycle of quiz-based marketing funnels: from idea generation, user research, and hypothesis creation to launch, optimization, and performance analysis.
• Working with our internal AI-powered funnel builder, which enables PMMs to independently create, iterate, and scale funnel experiences, allowing ideas to be tested and launched significantly faster.
• Making product decisions around funnel structure, user flow, functionality, and overall experience to maximize conversion and engagement.
• Designing and validating growth hypotheses through A/B testing and data-driven iterations.
• Analyzing funnel performance, identifying growth opportunities, and improving key metrics across all stages of the user journey.
• Researching competitors and market trends to identify new opportunities.
• Partnering with cross-functional product and growth teams, operating as a single unit fully aligned on experiments, performance, and business outcomes.
   

We are looking for you if:

• You have 3+ years of experience as a Product Marketing Manager.
• You have hands-on experience with quiz-based funnels and understand how to build, optimize, and scale conversion-focused user journeys.
• You are confident working with analytics, understand funnels and business metrics, and have experience working with Amplitude.
• You can conduct user research, segment audiences, and test value propositions.
• You think in a data-driven way and use insights to make product decisions.
• You have an Upper-Intermediate+ level of English — we work in a global market.
• Most importantly, you have an open mindset: our products require curiosity, awareness of emerging trends, a non-standard approach, and comfort working with unconventional topics.
   

What you will get:

• The opportunity to build and scale ambitious AI-powered products used by millions of people worldwide.
• The ability to directly influence product strategy, experiment with new ideas, and own meaningful business outcomes.
• An AI-first culture where we actively explore new technologies, move fast, and use AI to improve user experiences.
• Influence, freedom to act, and the opportunity to grow into a lead role within the team.
• A dynamic environment with a strong culture of experimentation, fast decision-making, and flexible processes.
   

What we offer:

• Comfortable offices in Kyiv’s Podil district with reliable shelters, uninterrupted internet, water, and power supply. No need to worry about daily routines — you’ll have breakfasts, lunches, plenty of snacks and fruits, lounge zones, massage, and other perks of office life;
• Ability to work remotely. Flexible working hours;
• Online corporate doctor services, and after probation — medical insurance in Ukraine;
• 20 paid vacation days per year, unlimited sick leaves;
• All necessary equipment for work;
• Compensation for the best courses on the market, corporate online meetups and lectures, an extensive library, and business & management schools for employees.

Join us!

Please note: due to the high volume of applications, we can only respond to candidates selected for the next stage. If you don’t hear from us within a week, please assume your application won’t be moving forward this time, and we’d love to see you apply for future roles!

We are looking for a Head of VIP to build and scale the VIP function within a fast-growing crypto casino. This is a hands-on leadership role focused on proactive, high-touch player management and full ownership of the VIP cohort's revenue and retention.

You will set the standard for how high-value players are managed, lead the VIP team, and align cross-functional stakeholders around retention outcomes.

Key Responsibilities

• Own VIP segment NGR, retention, and reactivation.
• Drive proactive player management: read play and deposit patterns, anticipate churn, and intervene before a high-value player goes dormant.
• Run VIP segmentation and tiering. Promote rising players early; identify at-risk whales and protect them.
• Own personalized comps, bonuses, and gifting within strict margin discipline (comp-to-NGR).
• Build and maintain VIP dashboards leadership needs to see cohort health in real time.

• Keep the program inside compliance and responsible gambling boundaries.

   

Team Leadership

• Build, lead, and coach the VIP team. Set service standards, coverage, and response SLAs.
• Establish workflows and rituals for proactive player outreach and escalation.
• Foster a culture of ownership, data discipline, and relationship-driven service.

• Work cross-functionally with CRM, Payments, Product, Risk, and Compliance to keep the VIP experience seamless.

   

Requirements

• 4+ years in iGaming VIP or player development, with time spent leading people or owning a cohort's revenue.
• Proven track record of growing VIP retention and revenue, with numbers to back it.
• Deep understanding of high-value player psychology and the full player lifecycle.
• Data discipline: cohorts, LTV, churn, comp ROI, dashboards over gut feel.
• Hands-on comp and bonus management within margin constraints.
• Crypto casino experience and comfort with crypto-native high rollers.
• Experience building or scaling a VIP function from an early stage.

• English B2 or higher.

   

Mindset

• Autonomous with high ownership.
• Proactive, not reactive - you reach the player before the player reaches the exit.

• Relationship-driven but data-disciplined.

   

What We Offer

• Competitive compensation.
• Challenging and high-impact tasks that drive professional growth.
• Strong senior-level team and collaborative environment.
• Fast decision-making and minimal bureaucracy.
• Remote-first setup - work from anywhere or visit the office.
• Investment in learning: courses, certifications, and internal knowledge sharing.
• Healthy work-life balance: no overtime, no micromanagement.
• Modern equipment: MacBook, Starlink, PowerBank.
• Bonuses for maternity leave and childbirth.
• Additional internal perks and benefits.

About the role

We are looking for a Promo Manager to join our iGaming team and take ownership of promotional campaigns aimed at increasing player engagement, retention, and reactivation.

The ideal candidate has experience in online casino or sportsbook products, understands player behavior, bonus mechanics, and knows how to develop promotional campaigns that contribute to business performance.

Responsibilities

- Develop and implement promotional campaigns for Casino and/or Sportsbook products.

- Create and manage promotional mechanics: Free Spins, Cashback, Reload Bonuses, Free Bets, Tournaments, and other bonus offers.

- Develop promotional strategies for different player segments, including New, Active, Inactive, and VIP players.

- Collaborate closely with CRM, Retention, VIP, and Marketing teams.

- Plan and maintain promotional calendars.

- Analyze campaign performance and optimize promotional activities.

- Monitor bonus costs, player engagement, retention rates, and campaign ROI.

- Develop reactivation campaigns for inactive players.

- Adapt promotional offers to different GEOs and player behaviors.

- Conduct A/B testing to identify the most effective promotional mechanics.

Requirements

- Previous experience as a Promo Manager, Promotion Manager, CRM Manager, or Retention Manager in iGaming.

- Understanding of Casino and/or Sportsbook products.

- Strong knowledge of bonus mechanics and promotional campaigns.

- Understanding of player segmentation and retention strategies.

- Experience working with CRM platforms and promotional tools.

- Ability to analyze campaign performance and understand key metrics (GGR, NGR, Bonus Cost, ROI, Retention).

- Analytical mindset and attention to detail.

- Good communication and cross-functional collaboration skills.

Will be a plus

- Experience working with multiple GEOs.

- Experience with VIP and high-value player segments.

- Knowledge of bonus abuse prevention.

- Experience with A/B testing and campaign optimization.

We offer

- Competitive salary based on experience.

- Remote work.

- Opportunity to influence promotional strategy and product performance.

- Professional team and development opportunities.

We’re looking for a Traffic Monetization Specialist who knows how to turn SEO traffic into a profitable business. Someone who understands both sides of the equation: what users need and what advertisers are ready to pay for.
Your mission will be to find the right offers and partners, negotiate better deals, test placements and funnels, and continuously improve monetization performance.
 

Requirements: 

• 2+ years of traffic monetization or affiliate marketing experience within iGaming, sports betting, or digital media.
• Deep understanding of sports audiences, betting products, and commercial models (CPA, RevShare, Hybrid, Flat Fee).
• Hands-on experience with tracking tools (Keitaro or similar), postback setups, SubIDs, and traffic distribution rules.
• Strong analytical skills with a focus on funnels, lander testing, and core metrics (EPC, CR, LTV, ROI).
• English proficiency at B1–B2 level or higher.
  Strong self-management skills with a result-oriented mindset.

Will be plus: 

• Publisher-side experience monetizing organic SEO, news, or social traffic.
• Working knowledge of local compliance regulations in key target GEOs.
• Proficiency in French.

Responsibilities: 

• Monetization & Partner Management: Source, evaluate, and onboard affiliate networks, direct betting advertisers, and monetization platforms.
• Negotiate commercial terms (CPA, RevShare, Hybrid, Flat Fee).
• Funnel & Placement Optimization: Select and test optimal offers based on GEOs, content sections, and sports events. Plan CTA placements, pre-landings, and creatives to maximize conversion rates.
• Tracking & Analytics: Set up and maintain campaign tracking, traffic distribution, and postbacks in Keitaro (or similar tools).
• Analyze funnel performance (EPC, FTD, LTV, ROI) and eliminate data discrepancies.
  Testing & Scaling: Run systematic A/B tests on landing pages, offer splits, and ad formats.
• Scale top-performing combinations and replace underperforming ones
• Cross-Functional Collaboration: Partner with Content, SEO, Product, and Analytics teams to align monetization setups with organic traffic growth and brand safety.

Probation Goals: 

• Conduct an audit of current monetization (offers, GEOs, Keitaro tracking, data discrepancies) and stabilize critical flows within the first month. 
• Build and maintain an up-to-date offer matrix by GEO, content sections, and sporting events; onboard at least 10–15 new or improved partner offers. 
• Run and complete systematic A/B tests (landing pages, CTAs, offer splits) with documented results and scaling of top-performing combinations. 
• Deliver growth in key metrics (EPC, FTD, revenue per visit) in at least one priority GEO vs. the baseline at the start of the probation period.
• Establish regular reporting and own monetization end-to-end: incident handling, analytics, and coordination with SEO, Product.

Every first deposit starts a story. You decide how it goes.

Most CRM roles hand you a platform and a calendar and ask you to send more. This one hands you two iGaming brands across Tier 1 markets and asks a bigger question: what would player retention look like if it were built properly, from the data up?

We've been operating successfully for over 6 years, backed by ambitious industry innovators with a strong multi-regional presence. Now we're rebuilding CRM into an omnichannel, automated, AI-assisted engine that is measured down to the cohort. We need the person who can design it, build it with their own hands, and teach a team to run it. You'll lift engagement, retention and lifetime value through segmented communications, localised campaigns and smart automation, and you'll see your impact directly in deposit activity, average deposit size and player retention.

What you'll build

• The strategy. You'll develop and run the omnichannel CRM strategy, product mechanics and communications for both brands, covering onboarding, retention, engagement and monetisation.
• The CRM architecture. Email, SMS, push, in-app, on-site and messengers, all working as one system. You'll set up the data model, events, journeys, frequency caps and channel priority, and you'll ship it.
• The player journey, end to end. Registration, first deposit, the critical second deposit, at-risk, lapsed, VIP. You'll map every touchpoint, track it and make every step count, starting with early onboarding.
• Innovate user engagement formats. You'll invent them, work out the numbers and prove they pay back.
• Campaigns that land. You'll plan, coordinate and run multi-channel campaigns hands-on, with promo mechanics matched to player psychotypes, behavioural triggers and traffic source.
• Real personalisation. More than a first name in the subject line: the right offer, game, moment and channel for each player, driven by behaviour and predictive scores.
• Every market in its own voice. CRM tailored to local languages, cultural nuances and player preferences. You'll oversee multi-language content and keep deliverability healthy in every channel.
• Automation and AI at the core. You'll move manual campaigns into triggered journeys and put AI to work on copy, translation, creative, segment discovery and send-time optimisation, with smart guardrails.
• Data you can trust. You'll analyse player behaviour, define the dashboards with BI, run the test pipeline and show uplift against holdout groups.
• A team that levels up. You'll hire, coach and train CRM Managers, Specialists and Juniors across geos, and leave playbooks behind so the knowledge stays with the team.
• Strong partnerships. You'll work closely with Product, Development, Marketing, BI, Customer Success and Support so that CRM drives the business goals.

Why this role is different

• Clear, honest targets from day one. Within your first two weeks you'll co-write a KPI roadmap tied to your bonus, so you'll always know what winning looks like.
• Real ownership. Architecture, promo budget, test roadmap and team are yours to shape.
• Room to experiment. New formats and AI pilots every quarter are part of the job description. Stay ahead of iGaming CRM trends and bring them to life.
• Visible impact. Your work shows up directly in retention, churn, deposit frequency, average deposit size, LTV and payback.
• Engagement done responsibly. Responsible gambling safeguards are built into the data layer, not added at the end.

You're probably who we're looking for if…

• You have 5+ years in CRM or retention, including 3+ in iGaming (casino and/or sportsbook), ideally in Tier 1 markets.
• You bring deep, hands-on Customer Journey Optimisation and have implemented and tested strategies across multiple channels.
• You've worked hands-on in Customer.io, Optimove, Smartico, Xtremepush, Braze or similar, at admin level, with strong segmentation and personalisation skills.
• You've implemented or migrated an omnichannel CRM: event specs, data mapping, QA and go-live.
• You've solved deliverability and localisation issues in multi-channel engagement.
• You write SQL, live in a BI tool, are strong at A/B testing and campaign optimisation, and can't let a campaign go without measuring its incremental impact.
• You use AI every day in your work and can show results.
• You can run multiple CRM projects at once in a fast-paced organisation.
• You've lifted FTD retention, reactivation or CRM revenue share, and you have the numbers to prove it.
• Your English is Upper-Intermediate (B2) or higher.

What we offer

• A competitive salary and real growth within a forward-thinking team.
• Fully remote work with flexible environment.
• 20 paid vacation days a year, plus learning and development programmes.
• A high-performing product with strong market traction.
• Opportunity for growth at professional levels, attending top industry events and conferences, and international workshops at our competence centers.

Innoware is a leading IT consulting company, Microsoft Solutions Partner, certified in cyber and information security (ISO/IEC 27001). We help businesses enhance operational efficiency and ensure data security by implementing Microsoft IT solutions – ERP, CRM, Power Platform, AI, and delivering secure cloud IT infrastructure.

For 25 years, we have been providing high-quality services, and during this time, the Innoware team has completed over 500 projects in Ukraine and 18 countries worldwide. Our clients include successful, world-renowned companies such as Ciklum, Elcore Group, KERNEL, Nova Poshta, Obolon, the American Chamber of Commerce in Ukraine (ACC), SOS Children's Villages, Orbico, and many others.

Innoware’s headquarters are in Kyiv, where we are currently working on a critical task for Ukrainian businesses – the transition from russian-origin software (specifically 1C/BAS) to modern, secure, and international solutions from Microsoft. Today, there is a growing demand for such changes in Ukraine, and Innoware is helping businesses navigate this transformation by implementing solutions based on Microsoft products and adapting them to Ukrainian realities. At the same time, we continue to work with our long-standing foreign clients and welcome new partners worldwide who value the professionalism of our IT specialists.

As we continue to grow and launch new strategic projects in Ukraine and abroad, we are expanding our Marketing Team and inviting a Junior Marketing and PR Specialist.

We don’t expect you to have extensive work experience, but we value your strong academic background in marketing and PR (university/courses) and your passion for making the world a better place by contributing to digital transformation projects for Ukrainian and international businesses.

We are looking for a colleague who wants to become a true professional and is focused on unlimited growth!

The primary goal of Innoware’s marketing department is lead generation. In our work, we focus on inbound marketing and utilize most of the tools associated with this methodology.

So, what will be your first tasks in the position? 

With the support of experienced colleagues, you will:

• Manage marketing plans, ensure they remain up-to-date, and track their status.
• Create unique content for all of Innoware’s and our partners’ information platforms.
• Maintain a media database, monitor publications, and manage a link database.
• Participate in organizing online and offline events hosted by Innoware.
• Take an active part in both online and offline business events – represent the company, and communicate with event participants.
• Engage in Sales Team activities, thereby deepening your understanding of the company’s products.
• Participate in organizing internal PR.

You will also:

• Work closely with the Sales, Projects, and HR teams to create content.
• Keep up with trends in the market, social media, and online services to stay informed.
• Learn about the solutions and services offered by Innoware.
• Continuously learn and grow in the fields of marketing and PR.

Our expectations regarding your knowledge and skills: 

• You are currently pursuing a master’s degree or have already completed your studies in Marketing, PR, Journalism, Economics, or IT.
• You have a strong foundation in marketing and PR, gained through university studies and/or courses.
• You have a strong academic record, as well as solid analytical and logical skills.
• You are actively interested in marketing – you participate in student programs, internships, hackathons, and other marketing/PR events.
• Digital tools: you are proficient in Microsoft PowerPoint, Word, and Excel; you can create basic visual content in one or more graphic design programs. 
• Your English is Upper-Intermediate or higher, and you are fluent in Ukrainian.

Soft skills: we are looking for a responsible, outgoing, and proactive person who is open to new knowledge and technologies and eager to grow in B2B marketing.

For our part, we offer you:

• Training, mentoring, and support from experienced colleagues.
• The opportunity to apply the marketing/PR knowledge you gained at the university and acquire new skills. 
• Opportunities for career growth in marketing and PR within the IT sector. 
• Dynamic and varied work – you’ll have both team projects and independent tasks. It won’t be boring!
• Our values and corporate culture: Innoware is an environment of open, professional communication, teamwork, honest relationships, and mutual trust. We support each other in both work and life. We hold a pro-Ukrainian stance, have not worked with russian companies since 2014, and actively support the Armed Forces of Ukraine.
• Work with Innoware’s amazing and professional team, which is actively growing and evolving. Learn more about Innoware events and your future company at Innoware's LinkedIn page.

Working conditions:

• Primarily remote work, with periodic on-site meetings (~1 time/week) and participation in business events in Kyiv (but subject to the security situation).
• Standard work schedule (Monday through Friday, 9:00-18:00).
• Paid vacation and sick leave.
• Permanent full-time contract, with the option to combine work with completing your university studies.
• Competitive salary reviewed regularly based on your performance. 

Ready to become a true professional in your field and build a career in an IT consulting company?

Please apply with your CV in Ukrainian or English at this website. We’ll carefully review it and invite you for an initial interview if the information in your CV meets the vacancy requirements.

Join us, work with modern Microsoft technologies, and grow together with the Innoware team!

We are currently looking for a Brand Manager to develop and scale our Forex vertical across international markets.

We are particularly interested in professionals with experience in affiliate networks, working with brokers, brand partnerships, and traffic monetization.
 

Responsibilities

• Develop and manage relationships with brands, brokers, and affiliate partners.
• Support the growth and scaling of the Forex vertical across Tier 1–2 markets.
• Identify opportunities for new partnerships and brand development.
• Collaborate with internal media buying and affiliate teams.
• Work with traffic monetization models, including CPA, CPL, and CRG.
• Monitor partner performance, traffic quality, and business results.
• Negotiate partnership terms and identify opportunities for business growth.
   

Requirements

• Proven experience as a Brand Manager or relevant experience in affiliate marketing / business development.
• Experience in Forex, CFD, Crypto, or related financial verticals.
• Understanding of affiliate networks, traffic acquisition, and monetization models.
• Experience working with international GEOs, preferably Tier 1–2.
• Portfolio of brands, partnerships, or successful projects.
• Fluent Ukrainian or Russian — mandatory.
• English communication skills.
• Strong negotiation and relationship management skills.
   

What We Offer

• Fully remote, full-time position.
• Competitive compensation, discussed individually.
• Support from an experienced international team.
• Opportunity to develop and scale projects in the Forex vertical.
• Performance-driven environment with an in-house media buying team.
   

Interested?

Send your CV and share examples of brands, partnerships, or projects you've worked with.