Head of VIP Tier1

We are looking for an AI-driven Head of VIP / VIP Lead to build a new in-house VIP function for a B2C online casino operating across Tier-1 markets.

This is not a traditional management-only Head role.

We are looking for a strong VIP professional who understands player psychology, casino behavior, retention, and product mechanics.

What You Will Do:

• Build and scale the VIP function: processes, segmentation, KPIs, workflows and team.
• Personally work with key high-value players, especially during the initial stage.
• Own VIP retention, reactivation and overall player engagement strategy.
• Analyze player behavior, deposit activity, communication history and churn signals.
• Develop personalized bonus, loyalty and gamification strategies based on player behavior and lifecycle.
• Identify early signs of churn, self-exclusion and changes in player patterns.
• Work closely with Support, Payments, CRM and Product to improve the VIP experience.
• Partner with the technical team to develop and improve internal AI/CRM solutions.
• Define AI logic for player segmentation, behavioral analysis, churn prediction and next-best actions.
• Use AI and automation to reduce manual work while maintaining personalized VIP relationships.
• Regularly test the casino product and VIP journey from a player's perspective, identifying gaps in CRM flows, bonuses, gamification, deposits and withdrawals.

• Monitor Responsible Gambling (RG) risks and manage bonus issuance

   

What We Are Looking For:

• Strong hands-on experience working directly with VIP players in online casino (4+ years)
• Experience with Tier-1 markets.
• Strong understanding of VIP retention, reactivation, segmentation and bonus mechanics.
• Ability to analyze player behavior beyond basic NGR/GGR reporting.
• Strong understanding of casino player psychology and churn signals.
• Understanding of different player types and casino verticals, including slots and live casino.
• Experience building or significantly improving VIP processes, ideally including team building.
• Practical experience using AI for analytics, CRM, process optimization or player management.
• Strong analytical and commercial mindset.
• Ability to make decisions based on performance and measurable results.

• B2+ English, Native Ukrainian.

   

We need a builder, not an administrator: someone curious, ambitious, highly hands-on and comfortable challenging traditional VIP management approaches.