Retention Team Lead

We’re looking for a Team Lead Retention to join an exciting iGaming project!

If you know how to build effective retention strategies, develop bonus mechanics, work with key metrics and bonus economics, and, most importantly, lead a team and drive results, we’d love to hear from you!

Requirements:
- 2+ years of experience in retention, CRM, or lifecycle marketing roles
- Experience in segmentation, customer journey mapping, and lifecycle communication
- Background in industries such as e-commerce, iGaming, fintech, SaaS, or mobile apps is a strong plus
- Experience in drafting and conducting marketing activities for player retention and return
- Knowledge and ability to calculate the economy of the basic mechanics of bonuses, tournaments, lotteries, daily quests
- Strong English skills, with ability to write and communicate briefs and tasks
- Experience with client segmentation, preferably RFM
- Knowledge of marketing and niche metrics: CvR, Margin, LTV, ARPU, RR, GGR, NGR, etc
- Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities
- Experience working with analytics tools: GA, Tableau, Power BI, Google Data Studio
- Knowledge of market and competitor analysis methods

Responsibilities:
- Develop and execute retention strategies to improve customer engagement and reduce churn
- Plan and manage multi-channel campaigns across the customer lifecycle
- Segment audiences and personalize communications/promotions based on user behavior and data insights
- Analyze campaign performance, run A/B tests, and optimize for key KPIs (LTV, retention, churn)
- Manage and develop the regional Retention team, set clear goals, define responsibilities, and drive team performance
- Structure and standardize Retention processes, ensuring efficient planning, execution, performance tracking, and continuous improvement
- Collaborate with Country operation, Product, Traffic, BI, and Creative teams to ensure consistent and effective user experiences

Will be plus:
- Familiarity with leading game and slot providers, as well as the iGaming product landscape
- Strong understanding of casino player behavior, user lifecycles, and effective retention techniques
- Awareness of key sports commonly featured in betting lines, including major teams, clubs, and athletes
- Experience collaborating with cross-functional teams such as product, customer support, and user acquisition

Technical Stack:
- Experience with A/B testing, multivariate testing
- Working knowledge of analytics tool
- Comfortable with Excel/Google Sheets; knowledge of SQL is a plus
- Strong analytical skills and the ability to interpret user data and behavior to improve campaign performance
- Ability to define KPIs and track performance across retention initiatives (e.g., churn rate, LTV, reactivation rate)
- Experience in cohort analysis, churn prediction models, and retention forecasting is a plus