Targeting Specialist / Meta Ads Specialist (EdTech, USA)

We are looking for a Targeting Specialist to manage and scale paid advertising campaigns for an EdTech product entering the US market.

Initially, the main focus will be on Meta Ads (Facebook & Instagram). In the future, we plan to expand to additional channels, including TikTok Ads and LinkedIn Ads.

We are looking for a proactive, independent specialist with a strong performance marketing mindset who can not only manage advertising campaigns but also leverage AI tools to optimize workflows and improve efficiency.

Responsibilities

• Launch, manage, and scale advertising campaigns across Meta platforms.
• Test and optimize audiences, ad creatives, messaging, and campaign strategies.
• Analyze campaign performance and optimize campaigns based on key performance metrics.
• Independently create advertising creatives, including static visuals, banners, videos, and other ad formats.
• Set up and manage Meta Pixel, conversion events, tracking, and advertising analytics.
• Monitor campaign performance, identify growth opportunities, and provide actionable insights.
• Actively use AI tools for creative production, data analysis, workflow automation, and day-to-day optimization.

• Eventually expand paid acquisition activities to TikTok Ads and LinkedIn Ads.

   

Requirements

• Hands-on experience managing and optimizing Meta Ads campaigns.
• Experience working with international markets. Experience launching and managing campaigns in the US market is a strong plus.
• Good understanding of performance marketing, advertising analytics, and key acquisition metrics.
• Ability to independently set up tracking, pixels, conversion events, and analytics.
• Experience creating ad creatives without relying on a dedicated designer.
• Strong interest in AI tools and an AI-native approach to work.

• Ability to work independently, take ownership, and make data-driven decisions.

   

What We Offer

• An opportunity to help launch and grow an EdTech product in the US market.
• Freedom to choose the tools and approaches you work with.
• All necessary AI tools and subscriptions fully covered by the company.
• Opportunity to expand into additional paid acquisition channels.
• Direct impact on marketing strategy and product growth.