ASO / ASA Specialist (Consulting)

Platforms: App Store and Google Play
Engagement type: consulting, part-time or project-based

We’re looking for an ASO/ASA Specialist to drive organic growth and visibility for our mobile app on both the App Store and Google Play, working with us as a consultant. You’ll work on a single product across two platforms. You’ll own the full cycle: market analysis → hypothesis → testing → insights → implementation.

You’ll find growth opportunities on your own and test hypotheses with data. You’ll also give the team clear recommendations that move key product metrics.

What you’ll be doing:

• Audit the app’s current state on the App Store and Google Play, then build an ASO strategy for both platforms.
• Write and optimize text metadata (Title, Subtitle, Keywords, Promotional Text, Short/Long Description) based on keyword research and performance analysis.
• Set up, run and optimize Apple Search Ads (Apple Ads) campaigns. This covers keyword discovery, bidding, performance analysis and connecting paid results to organic growth.
• Use incentivized traffic to test and boost ASO hypotheses.
• Write briefs for designers to create and improve ASO creatives: icons, screenshots, videos and promo assets.
• Run A/B tests on metadata and graphics using Google Play Experiments and App Store Product Page Optimization.
• Work with Custom Store Listings (Google Play) and Custom Product Pages (App Store).
• Improve store listing conversion on both platforms.
• Manage ratings and reputation. This means running an in-app review prompt strategy, working with user reviews and tracking sentiment.
• Analyze competitors, the market and App Store and Google Play trends to find new opportunities and approaches.
• Make sure all assets pass review and comply with Apple and Google guidelines.
• Track key ASO/ASA metrics, prepare reports and present results with recommendations for next steps.
• Work with project managers and the team to implement ASO initiatives.
  
  Requirements:
• 2+ years of ASO experience, with hands-on work on both the App Store and Google Play.
• Hands-on experience with Apple Search Ads (Apple Ads).
• Full-cycle ASO experience: market analysis, strategy, implementation and measuring impact on metrics.
• Strong understanding of ranking factors and what drives organic growth on both platforms.
• Independent, proactive and accountable for results.
  
  Nice to have:
• ASO experience with mental health/lifestyle/health&fitness apps or other highly competitive verticals.
• Experience with In-App Events (App Store) and Promotional Content (Google Play).
• Organic growth case studies you can share.