Middle/Senior Creative Marketing Manager (Aligned)

We're Rist Labs — a cofounding studio building ethical, AI-powered B2C products that matter. We partner with sharp founders and top talent to launch ventures that move fast, scale globally, and make a real impact.

We're looking for a Middle/Senior Creative Marketing Manager to join Aligned — a subscription-based AI Coach with a proprietary fusion coaching model that helps people hit personal and professional goals faster, with 24/7 assistance and accountability. Built by team members behind such iconic products as Amazon, Tumblr, and WordPress. Loved by users from PwC, Google, and Meta.

You will play a vital role in growing the product’s presence in Tier 1 markets. You will turn audience psychology into effective ad concepts and copy, conduct thorough testing, and oversee the entire creative process of your dedicated area.

Your qualities and skills that will be valued:

• You’re a creative marketing pro with 2+ years driving performance for B2C products
• You’ve built new funnels from scratch and know how to scale them through creative strategy, testing, and iteration
• You’ve shipped winning creatives — not just designed, but tested and iterated
• You have a strong analytical mindset and know how to work with key marketing metrics (ROAS, CTR, CPM, CPA, Hook Rate, Hold Rate)
• You deeply understand a target audience and know how to craft creatives that speak directly to their pain points
• A creative brain and an analytical heart that turn ideas into bold, out-of-the-box solutions
• You’re results-driven, with a solid grasp of user acquisition and how performance marketing works
• You know how to write killer briefs for designers and motion teams
• Your English level is B2+

Your responsibilities will include:

• Managing your creative strategy from idea to launch
• Developing concepts that drive paid traffic and crush KPIs based on key performance metrics
• Working with different types of creatives (static, video, and UGC content)
• Writing briefs for designers and content creators
• Approving, reviewing, and improving creatives with data-driven feedback
• Analyzing creative performance and generating ideas for optimization based on data
• Spot trends before they go mainstream — and turn them into growth
• Maintaining a creative learning library: validated pains, hooks, visual directions, and concept-level performance data
• Researching and testing new tools and approaches to enhance the creative process

What we offer:

• Office/hybrid work format. Our Kyiv office is a hub for teams of all products.
• Freedom to build. No micromanagement. No politics. No fluff.
• Top-tier team. You'll work with proven operators, product thinkers, and creatives.
• Not one path. Yours. We support all kinds of growth: leadership, depth, and breadth, allowing you to choose how far and where to go.
• Paid vacation + sick leave.

Perks:

• Our pay is competitive, based on your personal skills and achievements. We want you to feel valued, and paid like it
• English courses.
• Apple gear, because we don't believe in slow laptops or slow ambition.
• Company-paid lunches (because hungry brains don't build great stuff).

Recruitment process:

• Interview with Recruiter
• Technical interview
• Culture-fit interview
• Reference check
• Offer.