Business Analyst / Product Owner (Middle+)

About our client: We've been in media buying and traffic arbitrage for years, and we're building a platform that saves buyers from switching between anti-detect browsers and dozens of tabs.

• What it already does: account connection, campaign launch, consolidated analytics across all accounts, bulk actions.
• Ad platforms: Facebook and TikTok are live, Google Ads is in development.
• Users: our own media buying teams, who already do most of their work through the platform.
• Verticals: gambling, nutra, dating, crypto.
• Accounts are connected only via official APIs (Meta Marketing API, TikTok Marketing API, Google Ads API). Design system and mockups live in Figma; development makes heavy use of AI tools.

What you'll do

• Talk to media buyers: run interviews, collect feedback, analyze incidents and turn pain points into tasks.
• Write user stories, acceptance criteria and specs with edge cases.
• Prepare solution options with cost and risk estimates.
• Prioritize the backlog (RICE/ICE or similar) and manage it in Jira.
• Review and approve Figma mockups before development.
• Understand the capabilities and limitations of Meta, TikTok and Google ad APIs when designing new features.
• Validate data: write SQL queries, reconcile dashboard numbers with sources.
• Accept completed tasks from development.

First 3 months

• Dive into the product and take over all incoming requests and feedback.
• Bring the Google Ads integration up to the level of Facebook and TikTok.
• Design the financial module: deals, postbacks, leads and revenue.
• Build reporting for the finance team.

By month 6

• Run the full product process from idea to release.
• Shape the quarterly roadmap.

What matters to us

• Experience as a BA, Product Owner or Product Manager in an IT product. Real results matter more than years. Experience combining roles (one person from idea to acceptance) is a big plus.
• Performance marketing background: the media buying funnel, Meta, TikTok and Google Ads accounts, CPL, CPA, ROAS, FTD, attribution and tracking.
• Understanding of the affiliate model: CPL, CPA, CRG, RevShare and hybrid deals; S2S postbacks; trackers (Keitaro, Binom or similar); reconciling leads and payouts with partners.
• Writing user stories, acceptance criteria, specs with edge cases, and solution options with cost.
• Reading mockups and prototypes in Figma.
• SQL at the level of selects and aggregates; ability to read dashboards and check numbers by hand.
• Experience working with advertising teams: interviews, feedback, incident reviews.
• Proactivity: you bring ideas and push tasks forward without being chased.

Nice to have

• Experience with adtech/martech products: trackers, arbitrage CRMs, ad platforms, anti-fraud systems.
• Knowledge of Meta Marketing API, TikTok Marketing API, Google Ads API and Merchant Center at the "what it can and can't do" level.
• Experience passing Meta App Review or Google OAuth verification.
• Experience building financial reporting for traffic: revenue, spend, reconciliations.
• Background as a media buyer or arbitrage team lead before moving into product.
• UX writing.
• Active use of AI tools (ChatGPT, Claude) for specs and analysis.

What we offer

• Build a product almost from scratch and see the impact right away — real buyers already use it.
• Direct work with the company's partners, the developer and users.
• Growth into a full Product Owner role with your own roadmap.
• A small team of strong specialists and modern AI-assisted development.
• Remote work from any country, aligned with European time zones, flexible schedule.
• Service agreement, payment in crypto.
• Compensation discussed after interviews, based on experience and impact on the product.