Product Marketing Manager Amazon US

🏢 About the Company
 

LaunchWave is a U.S.-based e-commerce company that creates and develops its own consumer brands. Its portfolio includes two brands with combined annual revenue exceeding $2 million. The company works across the kids, supplements, outdoors, home, and kitchen categories.

The company primarily focuses on the U.S. market. The team researches Amazon, identifies promising niches, and develops products that can compete internationally. The company also sells through Walmart and TikTok.

Our team currently has around 10 people. Our work is guided by data, rapid testing, and structured decision-making. We take an AI-first approach: AI agents are already involved in our processes, and the company invests in AI. We also use AI tools for product research, market and competitor analysis, hypothesis generation, and documentation. Our goal is to build a clear, repeatable process for developing new products.

🚀 About the Role
 

We are looking for a specialist with strong hands-on Amazon US expertise who can turn promising niches into validated product concepts.

Our Product Research team identifies niches and conducts an initial assessment. Your role is to study the market and customers in greater depth, propose several ways to enter a niche, test them, and make a well-supported recommendation on what product to develop, with which unique selling proposition and positioning.

The outcome of your work will be a substantiated concept ready to hand over to Product Development.
 

Availability: 7:00 a.m.–4:00 p.m. New York time for calls and timely communication with colleagues. Tasks that do not depend on other team members may be completed at another convenient time.

Time tracking: A time-tracking system is used.

🗣️ Team communication is primarily in Russian.

🎯 Key Responsibilities
 

📊 Market and Customer Research

❇️ Analyze niches that have passed the Product Research team’s initial assessment, including competitors’ products and strategies, prices, reviews, search demand, and market trends.

❇️ Identify unmet customer needs, what buyers value in existing products, and what causes dissatisfaction.

❇️ Assess the competitive landscape, barriers to entry, risks, and opportunities for differentiation.

❇️ Research new niches and product ideas independently when needed.

💡 Product Concept Development and Positioning

❇️ Develop alternative product concepts based on market data and customer insights.

❇️ Define the unique selling proposition, positioning, and visual differentiation, including how the product will stand out in Amazon search results.

❇️ Propose changes to product features, functionality, bundles, colors, design, and packaging.

❇️ Define product benefits and permissible marketing claims.

❇️ Compare potential approaches to entering a niche, taking into account target price, production cost, manufacturing constraints, and commercial viability.

❇️ Identify opportunities to develop product lines around existing products.

🔬 Concept Validation

❇️ Develop hypotheses and plans for testing product concepts.

❇️ Independently organize research using PickFu, ProductPinion, or similar tools.

❇️ Test the unique selling proposition, positioning, packaging, visual differentiation, and other elements of a concept.

❇️ Analyze consumer test results, assess the reliability of the findings, and determine which hypotheses are supported by data and which need further work.

❇️ Prepare a well-supported recommendation to proceed with development, revise the concept, or abandon the idea.

🤝 Collaboration and Process Development

❇️ Work with Product Research and Product Development to identify what additional information is needed to develop a concept.

❇️ Turn research findings and customer insights into specific product requirements.

❇️ Assess the feasibility of proposed changes with Product Development, taking manufacturing, financial, and regulatory constraints into account.

❇️ Hand over approved concepts and test results to Product Development.

❇️ Build a repeatable process for developing and validating concepts: define requirements for research inputs; document hypotheses, studies, results, and decisions; and improve the quality and speed of concept preparation.

🔎 Requirements
 

✅ Strong hands-on experience with Amazon US and personal involvement in launching physical consumer products.

✅ Experience developing product concepts, unique selling propositions, positioning, and competitive differentiation.

✅ A deep understanding of the Amazon marketplace, customer behavior, and the factors behind successful product launches.

✅ Strong analytical skills and the ability to identify opportunities that may not be obvious in standard reports.

✅ Product-focused and creative thinking.

✅ Practical experience testing hypotheses through PickFu, ProductPinion, or similar tools.

✅ An understanding of unit economics, production costs, and manufacturing constraints.

✅ The ability to develop product concepts independently and support decisions with data.

✅ Working English for researching the U.S. market and professional communication.

⭐ Nice to Have
 

🔹 Experience independently identifying and validating new Amazon niches.

🔹 Experience in Product Research, Product Marketing, or New Product Development.

🔹 Experience creating physical products from scratch, including their features and packaging.

🔹 Experience in supplements, wellness, food, or other consumer categories.

🔹 An understanding of compliance and restrictions on product claims.

🔹 Experience developing or expanding product lines.

🔹 Experience working with manufacturers, designers, and Brand teams.

🔹 Involvement in marketing preparation and commercialization after product development.
 

💡 Who We Are Looking For
 

We are interested in someone who has personally contributed to Amazon product launches and understands why some products meet their goals while others do not.

You look beyond attractive niche metrics and recognize risks such as manufacturing challenges, insufficient differentiation, excessive production costs, or a lack of genuine customer demand. You can propose different approaches, test them, and explain which one is worth pursuing.

Your personal contribution to product decisions matters to us, beyond participation as part of a team.
 

📅 Expectations for the First 90 Days

🔹 First 10 working days: Analyze two niches that have passed initial validation, identify customer needs and differentiation opportunities, propose product concepts and unique selling propositions, and prepare a testing plan for the first concept.

🔹 First month: Conduct the first rounds of concept development and testing, prepare recommendations, and begin establishing a methodology for developing unique selling propositions, visual differentiation, and positioning.

🔹 By the third month: Independently develop concepts in agreed categories, organize research findings, and establish a process for handing substantiated concepts over to Product Development.

📈 How We Measure Success

A completed concept should include a validated customer need, a clear competitive advantage, a well-supported unique selling proposition and visual differentiation, consumer test results, realistic economics that account for manufacturing constraints, and a recommendation on whether to proceed with development.

🎁 What We Offer

🏖️ 27 days of paid annual leave.

🛠️ Access to the tools needed for your work.

📚 Access to specialized e-commerce courses.

🧭 Clear processes and a framework for making decisions.

🤝 A team where you can discuss ideas and learn from colleagues.

📊 The opportunity to influence business results through product decisions.

🔹 The opportunity to contribute to new product directions and the development of product lines.

🚀 If you have hands-on Amazon US experience and enjoy turning customer insights into products with a clear competitive advantage, we would love to hear from you. Apply now!