Influencer marketing and UGC Manager

About Us
 

We're building a wellness ecosystem to help people establish healthier habits. Our roadmap for the next year includes 10 new mobile apps, supplement brands, a fitness band, and a ring.
 

Our team has already built a profitable mobile app business in the utility sector, and now we’re applying our experience to the health and wellness niche. Supported by an established international business group with over 25 years of experience in the digital sector, we're combining the stability of a mature business with the speed and ownership of an early-stage team.
 

We're developing our products from the ground up and growing our team in the areas of product development, marketing, data analysis, creative design and engineering.

If you're excited by the opportunity to shape products from their earliest stages, make an impact through your work, and grow alongside the business, we'd love to meet you!

About the Role
 

Mission

Build and run the creator pipeline that supplies Affirmation App and Reworded Step Tracker with winning ad creative and credible reach, within health and wellness ad policy. Turn creator content into a repeatable, measurable growth channel.
 

Key Challenges

• Building a creator pool and process from zero, for two apps with no brand awareness yet,
• Keeping creator content within Meta, Google and TikTok health and wellness ad rules (claims, before/after, body image),
• Delivering volume and speed for the November and December launches while keeping quality,
• Measuring creator impact when platform event data is limited,
• Getting usage rights for paid use (whitelisting, partnership ads) written into every deal.

Team

Reports to the UA & Marketing Lead. Works closely with the Paid Media (UA) team and the Organic Social Media Manager to build a scalable creator marketing function. This will be one of the first hires in the Creative & Marketing team, with support from video editors and designers defined as the department grows.

What You'll Do

• Source, vet, and negotiate with creators, including rates, deal structure, usage rights, and exclusivity,
• Write creator briefs based on the creative hypotheses backlog and manage feedback loops using performance data,
• Review content to ensure compliance with health & wellness advertising guidelines before publication,
• Coordinate with the Paid Media team on whitelisting and partnership ads,
• Manage influencer campaigns end-to-end, including contracts, tracking links or promo codes, payments, and reporting,
• Build and maintain the creator database and process documentation,
• Report on creator performance and recommend what to scale, optimize, or stop.

What we’re looking for

• 5+ years of experience in Influencer Marketing or UGC for a consumer app or subscription-based product, including ownership of a creator program,
• Experience delivering creator content for paid social campaigns, not just organic collaborations,
• Strong negotiation skills with experience managing contracts, usage rights, and creator partnerships,
• Data-driven mindset with the ability to analyze creator performance by campaign, hook, and content format,
• Understanding of health & wellness advertising guidelines across Meta, Google, and TikTok,
• Excellent written communication skills and experience creating clear creator briefs,
• English level: B2+.

Nice to Have

• Experience working with health, fitness, or wellness apps,
• Experience using creator marketplaces or UGC platforms,
• Basic video editing or creative content direction skills,
• Experience launching a product or creator program from zero.

What We Offer

• Competitive base salary based on your experience, with the opportunity to discuss a performance bonus after successfully completing the probation period,
• Fully remote work with a flexible schedule aligned with the European time zone,
• The opportunity to join us at an early stage and help shape both our products and the way we work,
• High ownership, autonomy, and direct influence on product decisions,
• A fast-moving, collaborative environment with minimal bureaucracy,
• Work alongside experienced Product, Marketing, Data and Creative professionals while building products for a global audience,
• Potential relocation support, discussed individually.

Hiring Process

1. Intro Call with Talent Acquisition Manager (45 min),
2. Test Assignment,
3. Final Interview with the Strategic Director (30-45 min),
4. Offer 🎉.

Ready to Make an Impact?

We'd love to hear from you.