Marketing Manager — Cybersecurity
About us
Softprom is a value-added IT distributor founded in 1999: 27 years in the market, 33 countries, 120+ vendors across five practices: Cybersecurity, Cloud & AI, IT Infrastructure, Security Systems, CAD & Graphics.
Cybersecurity is Softprom's largest practice: 70+ vendors. The portfolio includes CyberArk, Fortinet, CrowdStrike, Imperva, Forcepoint, Trellix, Rapid7, Cloudflare, Segura and others. We run our own industry events and cybersecurity forums in several countries and work with integrator partners and end customers: banks, industry, the public sector.
Why this role exists
In the Cybersecurity practice, marketing has two jobs:
- Maintain and strengthen Softprom's position as the leading cybersecurity distributor in our markets.
- Generate demand for the portfolio vendors — real inquiries that convert into deals — and attract vendor marketing budgets for it.
Who we are looking for
- Systematic and self-sufficient — you need a goal, not daily supervision.
- Proactive — you don't wait for tasks, you bring a plan.
- Analytical — you make decisions based on data.
- Who builds lead generation chains and understands the full journey from traffic source to deal: what came from where, what worked, what influenced the result.
- Who understands cybersecurity as a market: who buys, who influences the decision, how to speak to a CISO and to an integrator partner in different words.
- Who sets up channels so the result is visible — transparent analytics, correct attribution, confirmed numbers.
- Ready to be accountable for results — demand and meetings that convert into deals, not activity counts.
What you will do
- Promotion tactics for the practice and individual vendors in the portfolio: annual and quarterly plans.
- Aligning plans with brand managers, regions and vendors, including attracting vendor marketing budgets and reporting on them.
- Content development: landing pages, email sequences, case studies, event materials, multi-vendor thematic campaigns.
- Setting up communication channels: digital advertising, email marketing, social media, the website.
- Organizing and running our own events (online and offline), participating in industry events; webinars with vendors.
- Working with leads: handover to sales, monitoring the processing SLA, nurturing.
- Analytics and reporting: leads, cost per lead, conversion, ROMI, vendor reports.
Focus markets: Ukraine, Kazakhstan, Azerbaijan, Uzbekistan and other countries where Softprom operates.
What matters to us
- 3+ years of B2B lead generation, preferably in IT or cybersecurity.
- Hands-on digital practice: LinkedIn Ads, Google Ads, email marketing, analytics (GA4, CRM reporting; HubSpot experience is a plus).
- Experience organizing online and offline events.
- Experience with vendors or partner programs is a plus.
- English Intermediate+ — communication with global vendors.
- Confident daily use of AI tools: copy, analytics, routine automation. Having set up at least one agent or automated scenario is a plus.
SLA — process standards
- The activity plan for the portfolio vendors delivered on the agreed dates.
- Vendor reporting within the deadlines agreed with each vendor.
KPI — results
- Quantity and quality of generated leads (MQL → SQL).
- Vendor budgets attracted: requested, utilized, ROMI.
What we offer
- Compensation: base salary + performance-linked bonus.
- Fully remote work.
- Promoting solutions of global cybersecurity leaders.
- International markets: Central and Eastern Europe, the Caucasus and Central Asia.
- Freedom in tools: we are open to any approach — what matters is return on investment.