Marketing Lead (Crypto Fintech, B2C App)

We’re hiring a Head of Marketing for our crypto-fintech product: a card and wallet for Ukrainians in Europe, Canada and Ukraine. We’re also building travel benefits, a VIP program and a referral program. Next up is expansion to LATAM and Turkey.

Role focus
We need a strong hands-on marketing lead who owns all of marketing: brand, acquisition and retention. You’ll write the strategy yourself and also go into the details: set up campaigns, review creatives, dig into the numbers.

There’s already a small team: an influencer manager, SMM, CRM and a performance specialist (Google, Meta). You won’t be managing a large department. You’ll bring these channels into one system with clear metrics.

Responsibilities:

• Build the marketing strategy and allocate the budget across channels
• Own the brand: positioning, tone of voice, visual consistency
• Drive acquisition: performance, SMM, content, influencers, partnerships, referral program
• Drive retention: CRM communications (push, email, in-app), onboarding, reactivation, VIP segment
• Track funnel metrics: CAC, LTV, onboarding conversion, retention cohorts

• Lead the team and contractors while staying hands-on

   

Goals for the first 3 months:

• A marketing strategy and plan
• All channels tested

• The first 3,000 active users

   

Requirements:

• 5+ years in marketing, including 2+ years leading marketing as a whole (several channels, not just one)
• Experience in fintech or crypto
• B2C mobile app experience, with responsibility for acquisition and retention measured in numbers
• Experience attracting a Ukrainian audience, ideally the crypto audience
• Performance marketing (Meta, Google, Apple Search Ads) and unit economics
• CRM and lifecycle marketing, segmentation
• Funnel and cohort analytics, basic SQL or BI
• ASO and attribution (AppsFlyer, Adjust)
• Understanding of ad restrictions for crypto and financial products

• English B2

   

Nice to have:

• Launching a product in new markets
• Experience with the Ukrainian diaspora abroad
• Early-stage startup experience

• Marketing card products

   

We offer:

• Remote work or an office in Prague
• Full ownership of marketing, with a dedicated budget for strategy and channel tests
• Direct work with the CEO and fast decisions

• Growth into a CMO role as the product scales

   

Hiring process:
Screening with a recruiter → interview with the CEO → test task (your vision of the marketing strategy) → offer