Brand Designer, AI-Native Design Systems

Role Description
We’re looking for a contract designer to join a well-established AI software startup. You’ll shape how the company’s brand shows up everywhere: sales decks, trade show booths, email, landing pages, and merch. Just as important, you’ll build the foundation that lets the rest of the team design well on its own. That foundation is a design system written in markdown, which AI design tools like Claude Design can read and apply consistently across the organization.

This role is for a designer who is excited about AI and already uses it every day for inspiration, image generation, and fast iteration. You’ll own projects end-to-end, work closely with the company’s marketing and go-to-market teams, and have real influence over how an AI-native company approaches marketing design as it scales.

Responsibilities

Design Systems & AI Enablement

• Build and maintain the company's design system as structured markdown files covering brand principles, color, typography, layout, imagery, components, and usage rules, so AI design tools such as Claude Design can apply it directly.
• Create templates and guidelines that let marketers, sellers, and other non-designers produce on-brand decks, one-pagers, and visuals on their own.
• Test the design system across tools and use cases, spot where outputs drift from the brand, and refine the source files to keep results consistent.
• Document workflows and coach the team on getting high-quality results from AI design tools.

Design & Production

• Design sales enablement materials: pitch decks, one-pagers, case studies, battle cards, and proposal templates.
• Create trade show and event branding, including booth graphics, signage, banners, and printed collateral.
• Design branded merchandise and swag.
• Design email templates and landing pages in close collaboration with the marketing team.
• Use AI tools for concepting, moodboards, and image generation to move from brief to polished output quickly.

Collaboration

• Partner with marketing, growth, and go-to-market teams to turn briefs into polished, on-brand visuals.
• Manage multiple projects at once and deliver on deadline without sacrificing quality.
• Give and receive feedback constructively, and iterate quickly on stakeholder input.

Qualifications

• Required: proven experience in a similar role, building brand and marketing design systems for a tech or SaaS company, ideally in a startup environment.
• 3+ years of design experience, with a portfolio that shows range across brand, marketing, and sales materials.
• Hands-on experience using AI in your design work, including image generation (Midjourney, Adobe Firefly, or similar), AI-assisted ideation, and AI design tools such as Claude Design. Please share examples with your application.
• Experience building or maintaining design systems or brand guidelines, and comfort writing them in markdown or another structured, text-based format.
• Comfort working independently in a remote-first environment with minimal hand-holding.
• Strong communicator who can explain design decisions, incorporate feedback, and teach others to use the systems you build.
• Experience in B2B SaaS, adtech, or marketing technology is a bonus, not a requirement.