Community and SEO Content Manager

We’re looking for a proactive, hands-on Community & SEO Content Manager who combines strong content creation and SEO skills with a genuine interest in building professional communities.

You’ll play an important role in growing ArboNation by creating valuable, trustworthy resources that help tree care professionals solve real-world challenges, improving our visibility through organic search, and building an engaged community where industry professionals can connect, share knowledge, and learn from one another.

The ideal candidate is both a strong writer and a community builder - someone who takes initiative, understands audience needs, works independently, and follows through to turn ideas into meaningful results.
 

Responsibilities

• Audit, update, and maintain existing website content.
• Conduct keyword research and identify relevant search opportunities for the US market.
• Plan, write, edit, and publish SEO-friendly content, including guides, checklists, and templates.
• Improve on-page SEO, content structure, and internal linking.
• Research audience needs and turn recurring questions into useful resources.
• Recruit, onboard, and support founding community members.
• Manage daily community activity, respond to questions in English and Spanish, and facilitate discussions.
• Follow up with members to help them achieve practical outcomes.
• Coordinate expert sessions and identify opportunities for new content.
• Monitor SEO performance, website analytics, and community engagement.
• Prepare monthly reports and collaborate with marketing, partnerships, and development teams.
• Ensure content accuracy, source verification, privacy, and responsible use of AI.
   

Requirements

• Strong English writing, editing, and interviewing skills.
• Practical experience with SEO, keyword research, search intent, and on-page optimization.
• Experience managing website content through a CMS.
• Working knowledge of Google Search Console and website analytics.
• Strong research and fact-checking skills.
• Experience in community management, onboarding, moderation, and member support.
• Spanish proficiency at approximately B2 level or equivalent.
• Ability to create clear, practical content from complex information.
• Strong organizational skills and the ability to work independently.
• Responsible use of AI tools and understanding of confidentiality, privacy, and consent.
   

Nice to have:

• Experience with B2B or professional communities.
• Knowledge of arboriculture, landscaping, construction, or other field-service industries.
• Experience with newsletters, online events, and technical SEO.
   

Work format: Full-time, remote, Monday–Friday, with agreed working hours that overlap with the US market.