YouTube Growth Strategist (Organic Growth)

About the Role

dNOVO Group is a digital marketing agency looking for an experienced YouTube Growth Strategist to develop and grow our organic YouTube presence. We already have video production covered. We're looking for someone who understands how to build a successful YouTube channel through content strategy, organic discovery, audience growth, and continuous optimization.

Key Responsibilities

YouTube Strategy & Organic Growth

• Develop a comprehensive organic YouTube growth strategy.
• Analyze competitors, audiences, and opportunities within our industry.
• Identify high-potential topics based on YouTube search demand, audience interests, and business objectives.
• Create content calendars and long-term channel growth plans.
• Develop strategies for both long-form videos and YouTube Shorts.

Content Planning & Optimization

• Research keywords, search intent, trending topics, and content opportunities.
• Develop video concepts, outlines, hooks, and talking points for our production team.
• Optimize video titles, descriptions, thumbnails, chapters, playlists, and channel structure.
• Recommend video formats and content structures that improve viewer retention and engagement.
• Guide our video production team on content strategy and optimization.

YouTube Analytics & Performance

• Monitor organic performance using YouTube Studio and relevant research tools.
• Analyze click-through rates, audience retention, watch time, organic traffic sources, and subscriber growth.
• Continuously test and refine titles, thumbnails, and content approaches.
• Identify what drives results and use those insights to improve future videos.
• Develop strategies to convert YouTube viewers into website visitors and qualified leads.

Requirements

• Proven experience growing YouTube channels organically.
• Strong understanding of the YouTube algorithm, search optimization, suggested videos, and audience retention.
• Experience developing content strategies for businesses, brands, or industry experts.
• Proficiency with YouTube Studio, analytics, and research tools.
• Strong analytical skills and a results-oriented approach.
• Experience with B2B, professional services YouTube channels is a significant advantage.

How to Apply

Please include:

1. Examples of YouTube channels you've helped grow, preferably business channels.
2. Measurable results demonstrating organic growth in views, engagement, subscribers, or leads.
3. Your availability and expected compensation.