Marketplace Growth Manager (Amazon, Walmart Marketplace, TikTok)
LaunchWave is looking for a hands-on Marketplace Growth Manager to drive growth across our key marketplaces - primarily Amazon, Walmart Marketplace and TikTok Shop.
We already have Product/R&D, Brand/Creative and marketplace operations expertise.
We now need someone who can turn strong products and customer/brand insights into profitable marketplace growth.
This is not simply an Amazon Account Manager or PPC Specialist role. We need someone who sees each product as a growth system: customer opportunity, offer, traffic, listing, conversion, economics and scale.
What You'll Do
• develop growth strategies for existing and new marketplace products;
• analyze categories, competitors, search behaviour, reviews, customer behaviour and marketplace data;
• work with the Brand team to identify priority customer segments, use cases and commercial angles;
• develop and test growth hypotheses;
• test pricing, bundles, promotions, offers and messaging angles;
• prioritize marketplaces and growth levers by product;
• diagnose bottlenecks across traffic, CTR, ranking, listing conversion, reviews, pricing and advertising;
• work with Brand/Creative on marketplace creatives, UGC, video and listing assets;
• launch controlled growth experiments and define KPIs/economics for each hypothesis;
• make Scale / Optimize / Kill decisions based on data;
• work with internal teams, agencies, freelancers and marketplace specialists;
Amazon - Required Expertise
Strong Amazon experience is a must-have. We expect hands-on experience growing physical consumer products on Amazon and strong working knowledge of:
• Amazon SEO and keyword research; organic ranking;
• Amazon PPC / Ads: Sponsored Products, Sponsored Brands and Sponsored Display;
• CTR, listing/PDP conversion and ASIN-level performance;
• A+ Content, Brand Store, reviews and social proof;
• pricing, coupons, deals, promotions and product launches;
• external traffic to Amazon, Amazon Attribution and branded search;
• ACOS / TACOS / ROAS;
• inventory impact on growth, marketplace fees and contribution economics
You should be able to look at a specific ASIN and explain why it is selling at its current level, where the bottleneck is, and what should be tested next.
Walmart Marketplace & TikTok Shop
Walmart Marketplace:
The goal is not simply to list products on Walmart, but to build a profitable growth model through category/competitor analysis, listing/search optimization, Walmart Connect, paid traffic, pricing/promotions, reviews, conversion and marketplace economics. We do not expect Amazon playbooks to be copied blindly - the strategy should reflect Walmart-specific customer and platform dynamics.
TikTok Shop
For TikTok Shop, you should understand the growth engine: Product -> Creator/UGC -> Content -> TikTok Shop -> Conversion -> Scale. This includes affiliate creators, creator seeding, UGC, short-form content, commissions, TikTok Shop Ads, LaunchWave | Marketplace Growth Manager creator/content testing, Shop conversion and creator economics. You do not need to personally manage every creator, but you should know how to build and evaluate the creator/content engine.
Traffic, Conversion & Growth
The Marketplace Growth Manager owns the growth system, not only paid traffic.
The role therefore includes identifying opportunities across hero images, secondary images, video, titles, bullets, A+/enhanced content, reviews, pricing, promotions, bundles, offers, competitor comparison and customer objections.
Growth identifies the commercial bottleneck and hypothesis; Brand/Creative helps execute the solution in line with positioning, messaging and visual standards.
What We're Looking For
Must Have
• strong hands-on Amazon experience;
• proven experience growing physical consumer products on Amazon;
• deep knowledge of Amazon PPC / Ads, SEO, organic ranking and listing/PDP conversion;
• experience managing performance at ASIN/product level;
• strong understanding of ACOS / TACOS / ROAS and marketplace unit economics;
• experience testing pricing, offers, promotions, creatives and listings;
• strong analytical skills and structured experimentation experience; • ability to identify bottlenecks and turn them into clear growth hypotheses;
• experience working with Brand/Creative teams; • willingness to stay close to data and execution;
• experience managing agencies, freelancers or external partners;
• practical experience with at least one additional marketplace: Walmart Marketplace or TikTok Shop.
Nice to Have
• experience across Amazon + Walmart + TikTok Shop; LaunchWave | Marketplace Growth Manager
• Walmart Connect;
• TikTok Shop Affiliate and UGC / Creator Marketing;
• external traffic to Amazon and Amazon Attribution;
• multi-brand / multi-product portfolio experience;
• launching new marketplaces from scratch;
• supplements / wellness / women's health / regulated consumer products;
• international marketplace expansion.
This Role Is Not a Fit If You
• have only managed Amazon account operations;
• only execute PPC from a predefined brief;
• have never owned product growth;
• cannot distinguish a traffic problem from a conversion / offer / product problem;
• prefer strategy only and do not want to engage with execution;
• have not personally reviewed campaigns, listings and marketplace economics for a long time
First 90 Days
0-30 days - Diagnose Dive into products, ASINs, marketplaces, competitors, listings, reviews, traffic, advertising, conversion, rankings, economics and inventory. Identify the biggest growth bottlenecks and opportunities.
30-60 days - Test Select priority products/use cases and launch controlled experiments: Customer -> Marketplace -> Hypothesis -> Offer -> Traffic -> Listing -> Conversion -> Economics.
60-90 days - Scale Determine what to scale, optimize or stop; identify repeatable playbooks; decide which capabilities should be built in-house and which are best supported by external partners. Key Outcome:
Build a repeatable and profitable marketplace growth system across Amazon, Walmart and TikTok Shop.