Team Lead / Head of User Acquisition ( E-commerce/ FB)

Our client is a Ukrainian media buying team in the iGaming industry, successfully operating in the market for over 4 years.

Our greatest value is our people. Our competitive advantage is our ecosystem.

Requirements

• 3+ years of hands-on experience in Performance Marketing / Media Buying / User Acquisition.
• Experience managing a Media Buying / UA team, or a senior-level specialist ready to transition into team management.
• Experience working with e-commerce / D2C brands.
• Strong proficiency in Meta Ads and a solid understanding of performance marketing principles.
• Proven experience independently launching, optimizing, and scaling advertising campaigns.
• Deep understanding of e-commerce unit economics: CAC, LTV, AOV, contribution margin, MER, and payback period.
• Strong analytical skills and the ability to make data-driven decisions.
• Willingness to test hypotheses independently and quickly identify growth opportunities.

Responsibilities

• Strategy & Management: Build and lead the UA / Media Buying function, manage the team (goals, development, and performance), and oversee media planning and forecasting.
• Media Buying & Scaling: Launch and optimize campaigns across Meta Ads and other paid channels.
• Test audiences, creatives, offers, landing pages, and hypotheses.
• Analytics & Metrics: Analyze CPA, ROAS, CTR, CPM, CVR, and LTV across cohorts, funnels, and offers.
• Meet growth and profitability targets.

What We Offer

• Work format: Remote.
• Impact & Autonomy: Work with our own e-commerce products, with a high degree of autonomy and the freedom to test and implement hypotheses.
• Time Off: 18 working days of paid vacation + 10 sick days.

Nice to Have

• Experience in Supplements / Pet Care / Pet Tech / Wellness / Health & Beauty, as well as with subscription-first brands.
• Experience launching a product from an early stage.
• Experience working with Tier 1–3 markets.
• Experience managing budgets of $100K+ per month and high daily ad spend.
• Knowledge of CRO, funnel and landing page optimization, Shopify, e-commerce analytics, and tracking tools.