Head of Creative / Creative Lead — Mobile Apps (Video and AI Production)
What you'll do
- Build the creative function from zero: the process, the team, the tools, the testing framework and the reporting.
- Own the creative strategy across all major ad networks: Meta, TikTok, Google App Campaigns, Snapchat, and in-app networks (AppLovin, Unity, Mintegral, ironSource).
- Run video production end to end: scripts, UGC creators, editors, motion designers, AI-generated video, timelines and quality.
- Produce and adapt video and static for each network's formats and placements, including playables and end cards for in-app networks.
- Make the latest AI tools the core of production (video, image, voice, lip-sync, avatars), and keep testing new ones as they appear.
- Ship a steady weekly volume of new concepts and iterations, and turn winners into dozens of variations.
- Read performance by creative (hook rate, CTR, IPM, CPI, ROAS) and decide what to kill, iterate or scale.
- Keep a creative testing log and share what works with the UA team and the product.
Must have
- 4+ years in performance creative for mobile apps (installs, trials, subscriptions).
- Hands-on experience with several ad networks, at least Meta and TikTok, plus one more (Google UAC or an in-app network).
- Experience managing video production: you have led editors, motion designers or UGC creators, not only made videos yourself.
- Real production experience with current generative AI tools (e.g. Runway, Kling, Veo, Sora, Midjourney, Flux, ElevenLabs, HeyGen, Arcads, ComfyUI or similar).
- You have built a creative process or team from scratch at least once.
- Data-driven: you know which metrics tell you a creative works on each network.
- A portfolio of ads that actually ran, with numbers.
- Upper-Intermediate English or higher.
Nice to have
- Subscription apps: utilities, cleaners, AI apps, dating or lifestyle.
- Playable ads.
- Can edit yourself (CapCut, After Effects, Premiere).
- Experience with automated creative pipelines (templates, batch variations, APIs).
What we offer
- Building a creative function from zero, with full ownership.
- Direct work with the founder, with no layers of approvals.
- Real ad budgets, and your creatives go live fast.
- Fully remote, flexible hours.