Influencer Marketing Team Lead

This is a chance to own influencer marketing for a brand-new product from day one and to grow it into the Influencer function for the whole of United Tech. You will turn creators and communities into a steady flow of targeted traffic and sign-ups across Instagram, TikTok, Facebook, Reddit and Quora, with clear goals, your own area of responsibility and an agreed budget to work with. Every idea you test, from a new author to a new format or distribution channel, shows up directly in user growth and cost per registration. And as the channel proves itself, you will build a team of 2–3 people to scale what works

About our product: This is a web-first platform for real-time text and video communication, built around instant connections between real people. Users can start a text chat without registration or join a video session after logging in, directly in the browser, fast and frictionless. The product leverages an AI-powered matching system and combines AI-driven and human moderation to ensure safe interactions, high-quality content, and scalable platform growth.
 

In this role you will

• Build and lead a team of 2–3 people: SMM Manager, Influencer / Outreach Manager and Community Manager
• Find influencers, creators and communities through manual search, referrals, analytics tools and local agencies, and keep a database of contacts and placements
• Assess audience fit by GEO and language, real reach, engagement, comment quality and signs of fake activity
• Negotiate with creators directly or through managers and agencies on pricing, test and package placements, and timelines
• Prepare briefs, scripts and key messages with a clear call to action to visit the website
• Run direct ad integrations and content seeding across Instagram, TikTok, Facebook, Reddit and Quora, adapting each piece to the platform
• Manage the product’s social media channels
• Handle agreements, content usage rights, payments, the publication calendar and delivery control
• Set up tracking of clicks and leads via UTM tags, links and events together with the analytics team
• Analyze traffic quality, conversion and cost per result, test hypotheses, repeat winning placements and reallocate the budget
• Prepare regular reports on budget and results with conclusions and a plan for the next cycle
   

It’s all about you

• 1+ year of experience across the full influencer marketing cycle: search, vetting, negotiations, briefing, agreements, payment, publication and analysis
• Cases of driving traffic, sign-ups or other target actions where you can explain your personal contribution, budget and results
• Hands-on experience with ad integrations and short-form video on Instagram and/or TikTok, Reddit, Quora and similar platforms, plus the ability to adapt your approach to other channels
• Skilled in manual search and in influencer discovery and analytics tools, including audience and fake-activity checks
• Confident in negotiating prices, test and repeat placements, working with creators both directly and through intermediaries
• Able to independently manage the budget, multiple placements and deadlines, tracking everything in Excel / Google Sheets or a CRM
• Solid understanding of UTM tags, web analytics, conversion and cost per lead, and able to explain the limits of attribution
• Own the result: you run the full cycle yourself and take every placement through to analysis
• Persistent in negotiations: you find a way to reach the partner, argue your terms and keep the relationship going
• Think analytically and creatively: you form hypotheses and change decisions based on test results
• English at B2 level or higher

Would be a plus

• Other languages you can use to negotiate with local creators, managers and agencies
• Experience in the dating niche

What we offer

Care and support:

• 20 paid vacation days, 15 sick days, and 6 additional days off for family events
• Up to 10 additional days off for public holidays
• 100% medical insurance coverage
• Sports and equipment reimbursement
• Team building events, corporate gifts, and stylish merch
• Financial and legal support
• Maternity Recovery Support Allowance
• Position retention and support for those who join the Armed Forces of Ukraine
• Participation in social initiatives supporting Ukraine

Comfortable working environment:

• Work from our Kyiv hub or remotely with a flexible schedule
• Modern equipment or depreciation of your own tools

Investment in your future:

• Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
• 70% of our heads and leads have grown into their roles here – so can you!
• Performance-oriented reviews and Individual Development Plans (IDPs)
• Reimbursement for professional courses and English classes
• Corporate library, book club, and knowledge-sharing events
• AI is an integral part of our work culture. We invest in modern AI tools, equip our teams with the skills to use them effectively, and foster an environment where technology helps people achieve better results faster

Hiring process

• Intro call with Recruiter
• Interview with the hiring team
• Test task 
• Final interview
• Reference check
• Offer