Lead Generation Specialist (US Market)

Lead Generation Specialist (US Market) — Remote

Binotel is a SaaS company with 15 years of experience in business communications. We’re expanding into the US market and looking for a Lead Generation Specialist to help us build a strong pipeline of B2B prospects.

If you enjoy researching companies, finding the right decision-makers, communicating with potential clients, and turning cold prospects into qualified opportunities — this role could be a great fit.

What you’ll do

• Research US-based companies and identify potential B2B customers.
• Find and qualify decision-makers and key contacts.
• Build targeted prospect lists using LinkedIn, databases, Google, and other research tools.
• Conduct outbound outreach via email, LinkedIn, phone, and other channels.
• Personalize outreach based on the prospect’s business and potential needs.
• Qualify leads according to our ICP and qualification criteria.
• Initiate conversations and identify potential business needs.
• Book qualified meetings for the Sales team.
• Keep prospect and activity data accurate in CRM.
• Track outreach results, conversion rates, and other lead generation metrics.
• Continuously test and improve outreach approaches.

What we’re looking for

• 1+ year of experience in lead generation, SDR, BDR, or outbound sales.
• Experience working with US or other international markets is a strong advantage.
• Confident English — C1+, both written and spoken.
• Experience with cold outreach and prospect research.
• Ability to quickly understand a business, identify the right contact, and start a relevant conversation.
• Strong research and communication skills.
• Comfortable working with numbers, CRM, and performance metrics.
• Proactive, persistent, and results-oriented mindset.

What we offer

• 💻 100% remote work
• 🕒 3:00 PM–12:00 AM Kyiv time, aligned with the US business day
• 💰 Competitive fixed salary + performance-based bonuses
• 📈 Clear career growth into Senior Lead Generation Specialist / SDR / B2B Sales Manager
• 🎓 Structured onboarding and support from an experienced team
• 🚀 Established SaaS product with an active US market expansion
• 🤝 Opportunity to work closely with an international sales team and directly influence the sales pipeline

If you know how to turn a cold list into real conversations — we’d love to meet you!