Head of User Acquisition

We are looking for a highly skilled Head of User Acquisition specialist who will take on the development of the in-app direction and take a systematic approach to scaling of traffic sources. You will be responsible for optimizing the purchasing strategy, connecting and developing new channels, as well as increasing the efficiency of current sources. This is a great opportunity for an independent specialist with management ambitions. You will be able to not only generate ideas, but also implement them from concept to stable results.

Who we are:

We are a team with over 8 years of experience in traffic acquisition and monetization.

Our primary focus is on achieving maximum effectiveness in performance marketing. In recent years, we have been actively developing our own mobile apps and monetizing them through large-scale traffic acquisition.

• $2,5M+ monthly turnover
• We purchase Web and In-App for Android and iOS
• Own mobile applications (Android/iOS) with advertising monetization
• A 12-person in-house creative team covering the full production cycle
• Own auto-bidder - everything is data-driven
• Work directly with founders with 15+ years of industry experience who understand the business, speak the same language, and encourage initiative

Your tasks:

• Formulate the overall development strategy for the UA direction and look for new growth points
• Build systematic processes for purchasing and testing sources
• Develop the in-app direction and expand the pool of sources
• Search for, launch, and scale non-standard traffic channels (TapJoy, Adjoe, MiAds, Kwai, etc.)
• Analyze current sources, test new ones, and evaluate their effectiveness
• Quickly understand new traffic sources, evaluate their potential, and promptly implement them
• Formulate and test purchasing hypotheses, propose new approaches to data analytics, identify anomalies and growth points, track creative performance, and draw conclusions for optimization
• Interact with creative and analytical teams
• Manage a team of traffic managers: set tasks, monitor launches and results
• Effectively manage and optimize large budgets from $2,5M+/monthly
• Regularly prepare performance reports, identify trends, and share insights

What we expect from you:

• You are a confident Head of User Acquisition in the in-app direction
• You understand the principles of purchasing in various networks (Mintegral, AppLovin, Unity, BigoAds, Liftoff, Moloco, Appnext, and others)
• You know how to adapt strategies for each source, GEO, and audience
• You have experience working with AppMetrica, Adjust, and Appsflyer
• You have experience scaling purchases in various sources from scratch
• Experience working with different monetization models (advertising/hybrid/subscriptions) - with an understanding of how they work and how to develop a plan
• Openness to constructive feedback, respect for established processes, adherence to deadlines and transparency in reporting, willingness to work in sync with the team
• Experience in managing and developing a UA team

Nice to have:

• Practical experience in working with/launching non-trivial traffic sources: in-app affiliate programs, DSP, offerwall platforms (TapJoy, Adjoe, MiAds, Kwai, etc.). Skills in testing, evaluating, and scaling such channels
• Experience in purchasing in Web/Social/Google areas

We offer:

• We will enhance your stack: skills in effective CPI purchasing with large budgets thanks to real-time managed bidding via API and auto-optimization.
• No time wasted on routine tasks - a separate team takes care of launching and running advertising campaigns.
• Remote format.
• Schedule: 10:00 a.m. to 7:00 p.m. Cyprus time
• 20 working days of vacation and paid sick leave
• Salary depending on your level and experience 
• We observe the Cyprus public holiday calendar
• Probation period - 6 months
• The team consists of strong specialists. We value initiative, responsibility, teamwork, and the desire for growth.