Senior User Acquisition and Performance Marketing Manager – Mobile Apps

User Acquisition & Media Buying

• Own the day-to-day management and optimization of paid UA campaigns across multiple mobile acquisition channels.
• Manage and scale campaigns for Android Utility Apps and Mobile Games across Tier-1, Tier-2 and global markets.
• Work with major acquisition platforms and networks including Google Ads, Meta, TikTok, Mintegral, Liftoff, Taboola, DV360 and other DSPs/media partners.
• Continuously test new traffic sources, publishers, DSPs, OEMs, CTV providers and performance partners.
• Evaluate new channels based on traffic quality, CPI/CPA, retention, monetization and ROAS — not simply volume.

CTV & Emerging Channels

• Own and develop CTV user acquisition initiatives, including identifying relevant CTV networks, DSPs and media partners.
• Plan, launch and optimize CTV campaigns with clear attribution and performance measurement.
• Understand the differences between mobile performance channels and CTV, including incrementality, attribution, audience targeting and creative requirements.
• Identify additional emerging acquisition channels and develop structured test plans to validate their potential.

Performance & Analytics

• Monitor and optimize key performance metrics including CPI, CPA, ROAS, ARPU, LTV, retention and payback period.
• Analyze performance by country, campaign, creative, publisher, network, device and audience.
• Use mobile measurement platforms such as Singular, AppsFlyer or Adjust to evaluate campaign performance and traffic quality.
• Work with data and analytics teams to identify trends, anomalies and opportunities for optimization.
• Build clear performance reports and translate data into actionable decisions.

Budget Management & Scaling

• Manage significant monthly acquisition budgets and allocate spend based on performance.
• Develop structured test → validate → scale processes for new channels and campaigns.
• Make fast budget allocation decisions based on real-time performance and unit economics.
• Negotiate with media partners and work with external traffic providers to secure competitive pricing and quality inventory.

Creative & Product Collaboration

• Work closely with the creative team to develop and test high-performing video, static and UGC-style advertising creatives.
• Analyze creative performance and identify the concepts, hooks and formats that drive efficient acquisition.
• Provide clear feedback to creative teams based on campaign data.
• Collaborate with Product and Monetization teams to improve conversion, retention and monetization.

Job requirements

• 5+ years of hands-on User Acquisition / Performance Marketing experience in mobile apps.
• Strong proven experience acquiring users for Android mobile applications.
• Significant experience with Utility Apps, Mobile Games or advertising-monetized mobile products.
• Proven experience managing and scaling meaningful UA budgets.
• Strong hands-on experience with multiple paid acquisition channels.
• Experience working with Google Ads and at least 2–3 additional mobile acquisition platforms/networks.
• Strong understanding of mobile attribution and MMPs such as Singular, AppsFlyer or Adjust.
• Strong analytical skills and ability to make decisions based on campaign-level and user-level data.
• Deep understanding of CPI, CPA, ROAS, ARPU, LTV, retention and payback.
• Experience working with international markets, particularly US and other Tier-1 markets.
• Strong Excel / Google Sheets skills and ability to work with large amounts of performance data.
• Ability to independently identify opportunities, launch tests and scale successful campaigns.
• Excellent communication and negotiation skills when working with media partners and traffic providers.
• Comfortable working in a fast-paced environment where testing and execution speed are critical.

Strong Advantages

• Direct experience buying CTV traffic for mobile apps.
• Experience working with CTV networks, DSPs or programmatic media buying.
• Experience with Utility Apps monetized primarily through advertising.
• Experience with Google Ads App Campaigns and large-scale Android acquisition.
• Experience with Mintegral, Liftoff, Taboola, DV360, Moloco, Kayzen or similar networks/DSPs.
• Experience with OEM / pre-install / alternative distribution channels.
• Experience negotiating directly with publishers, media companies and performance marketing partners.
• Experience with fraud detection and traffic-quality analysis.
• Experience working with ad monetization data, including AdMob, AppLovin MAX or other mediation platforms.
• Experience running campaigns based on D1/D7/D30 ROAS and payback targets.
• Experience building new acquisition channels from initial test through significant scale.