CMO / Head of Acquisition

We’re looking for a strong performance-driven CMO / Head of Acquisition to lead the centralized acquisition function of an international iGaming group.

You’ll oversee Media Buying, Affiliates and SEO, driving traffic across multiple B2C brands and GEOs with a strong focus on unit economics, traffic quality and profitability.

Responsibilities

• Lead Media Buying, Affiliate and SEO teams, budgets and KPIs.
• Build and execute a centralized acquisition strategy across brands and GEOs.
• Own acquisition economics: CPA, FTD, Retention, LTV, ROI/ROMI and Payback.
• Analyze traffic performance by GEO, source, campaign, affiliate and cohort.
• Control traffic quality and prevent fraud, motivated traffic, bonus abuse and multi-accounting.
• Work closely with CRM/Retention and Product teams to optimize the full player funnel.
• Improve team structure, processes and marketing efficiency.
• Implement AI, automation and AI-driven workflows across acquisition and analytics.

Requirements

• Strong hands-on experience in iGaming Acquisition / Performance Marketing in a leadership role.
• Deep understanding of Media Buying, Affiliates and SEO.
• Strong knowledge of iGaming unit economics and player lifecycle.
• Experience managing significant marketing budgets and scaling profitable channels.
• Strong analytical and data-driven decision-making skills.
• Experience with traffic quality and fraud prevention.
• Advanced practical experience with AI automation, AI agents, agentic workflows, Claude Code, Codex or similar tools — beyond using AI as a chatbot.
• Experience managing and developing performance teams.

What we offer

• C-level role with direct impact on the group’s acquisition strategy.
• Multiple B2C brands and GEOs to scale successful acquisition models.
• Significant budgets backed by proven economics.
• High level of autonomy in team, processes and tools.
• Fast decision-making and the ability to directly influence business results.

Key focus: turning marketing budgets into high-quality traffic that retains and generates sustainable ROI.