Team Lead SMM
RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications and regulatory technologies.
We are looking for a Team Lead SMM.
Requirements:
- Relevant Experience: 3–4+ years of experience in SMM/Digital in a leadership role (Team Lead / Head of Social / SMM Director).
- Middle Management Experience: Proven track record of managing managers or team leads, not just individual contributors.
- Data-Driven & Unit Economics: Strong grasp of business metrics (ROMI, CAC, CPA, CPL, LTV, CR). You know how to calculate the ROI of every dollar spent.
- Financial Planning: Experience in media planning, budget allocation, and defending marketing budgets.
- Analytics & Dashboards: Experience with end-to-end analytics and data visualization tools (Tableau, Meta, or advanced Excel/Google Sheets).
- Process-Oriented Approach: Experience implementing goal-setting frameworks (OKRs/KPIs) and establishing interaction workflows (SLAs) with cross-functional departments.
- SMM Expertise: Deep understanding of social media algorithms, targeted advertising principles, content marketing, and reputation management (Brand Safety).
Soft Skills:
- Delegation (Zero Micromanagement): Ability to let go of daily operations. You set goals for managers and monitor key milestones/metrics without manually checking every piece of copy or creative.
- Analytical & Business Thinking: A habit of relying on data rather than intuition to make decisions.
- Persuasion & Pitching Skills: Ability to translate SMM jargon into business language. Capable of justifying to the stakeholders results and initiatives.
- Leadership & Empathy: Ability to mentor managers, conduct high-quality 1-on-1s, resolve conflicts, and prevent team burnout.
- Proactivity & R&D Mindset: Readiness to constantly test new hypotheses, discover unconventional setups, and reject the "we've always done it this way" mentality.
Responsibilities:
1. Strategy Execution & Initiative Development:
- Decomposing the global SMM strategy into actionable roadmaps and tactical plans for the geo's and subordinate units.
- Defining and setting KPIs, OKRs, ensuring goal alignment across all team.
- Generating, providing business justification for, and pitching new initiatives, special projects, and tests.
- Continuously scouting the market and analyzing competitors to implement innovative approaches and formats within the teams.
2. Unit Economics & ROI Management:
- Tactical management of the allocated budget: distributing funds based on their performance and task priority.
- Strict monitoring of business, SMM metrics and audience acquisition, retention costs.
- Making data-driven decisions on scaling or pausing campaigns based on consolidated analytics provided by the Team.
- Preparing financial and resource justifications for the Head of SMM when requesting budget expansions, new hires, or software procurement.
3. Middle Management Leadership & Process Architecture:
- Direct supervision of Managers and Specialists: conducting regular 1-on-1s, performance reviews, and assessing the management effectiveness of their respective subgroups.
- Developing the leadership skills of subordinate Managers, providing mentorship, and assisting in resolving complex team conflicts or escalations.
- With Project Manager designing and optimizing internal business processes: developing SOPs (Standard Operating Procedures) and SLAs (Service Level Agreements) between SMM units and cross-functional departments.
- Ensuring a balanced workload across team and monitoring macro-level deadlines (without micromanaging individual execution).
4. High-Level Quality Assurance (QA) & Brand Safety:
- Implementing and maintaining QA systems for content and communications (conducting high-level audits of unit outputs for Tone of Voice and Visual ID compliance).
- Managing reputational risks (Brand Safety): ensuring teams strictly adhere to crisis response and community management protocols.
5. Analytics & Management Reporting:
- Consolidating performance data from the team into a unified, transparent dashboard system.
- Conducting deep-dive analyses of anomalies (both sudden metric drops and spikes) to identify root causes and patterns.
- Preparing regular executive reports for the Head of SMM, including key takeaways, performance forecasts, and strategic optimization proposals.
Our benefits to you:
☘️An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more.
🤝🏻Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
🧑🏻💻Modern corporate equipment based on macOS or Windows and additional equipment are provided.
🏖Paid vacations, sick leave, personal events days, days off.
💵Referral program — enjoy cooperation with your colleagues and get the bonus.
📚Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
🎯Rewards program for mentoring and coaching colleagues.
✈️In-house Travel Service.
🦄Multiple internal activities: online platform for employees with quests, gamification, presents and news, clubs for movie / book / pets lovers and more.
🎳Other benefits could be added based on your location.