Junior/Middle ASO Specialist

We are looking for a Junior–Middle ASO Specialist to help grow our portfolio of consumer mobile apps through organic App Store traffic.

The main goal is simple: find keyword opportunities, improve rankings, increase organic installs, and improve App Store conversion rate.
 

Responsibilities

• Conduct keyword research and competitor analysis.
• Build and optimize App Store metadata:
  • Title
  • Subtitle
  • Keywords
  • Description
  • Localizations
• Track keyword rankings, indexation, impressions, Product Page Views, and downloads.
• Identify high-potential keywords based on traffic, competition, and relevance.
• Analyze competitors and find keyword/content gaps.
• Create and prioritize ASO hypotheses.
• Work with designers on screenshot, icon, and Product Page experiments.
• Track results of every ASO update and document learnings.
   

What we’re looking for

• Experience with App Store Optimization.
• Strong understanding of keyword research and ranking logic.
• Experience with tools like ASOMobile, Astro, AppTweak, MobileAction, Sensor Tower, or similar.
• Analytical and hypothesis-driven mindset.
• Good understanding of App Store conversion optimization.
• Ability to work independently and suggest new growth opportunities.
• Good written English.
   

Experience with subscription apps, App Store Connect, localizations, PPO, and mobile growth is a strong advantage.
 

You will work directly with the founder and have a lot of ownership over ASO strategy across multiple mobile apps.