Junior/Middle User Acquisition Manager (Meta Ads)

We are looking for a Junior–Middle User Acquisition Manager to help us scale our portfolio of consumer mobile apps through Meta Ads.

We are not looking for someone who simply launches campaigns.

We need a person who can build a structured hypothesis-testing process, find profitable creative + audience + funnel combinations, maintain target ROAS, and scale what works.

What you’ll be responsible for

• Launching, managing, and optimizing Meta Ads campaigns for iOS mobile apps.
• Building and managing a structured testing pipeline for:
  • creative concepts;
  • hooks and marketing angles;
  • audiences;
  • offers;
  • geos;
  • campaign structures;
  • onboarding and paywall hypotheses.
• Working closely with the creative team to produce and test new UGC ads, concepts, hooks, and iterations.
• Analyzing creative performance and understanding why certain creatives work and how to replicate successful patterns.
  
   

Requirements

• Hands-on experience with Meta Ads.
• Experience managing performance marketing campaigns with real budgets.
• Good understanding of performance marketing metrics and unit economics.
• Strong analytical mindset.
• Ability to work with spreadsheets and analytics dashboards.
• Understanding of creative testing and UGC advertising.
• Ability to independently generate and prioritize testing hypotheses.
• English sufficient for working with ad creatives, dashboards, and documentation.
   

Experience with mobile apps, subscription apps, App Store funnels, RevenueCat, Mixpanel, AppsFlyer, Adjust, or similar tools is a strong advantage.
 

What we offer

You will work directly with the founder and have a lot of ownership over the acquisition process.

We are actively building and launching consumer mobile apps, so there will be plenty of room to test ideas, learn quickly, and directly influence growth.
 

This role is a good fit for someone who wants to grow from a strong Junior / Middle UA specialist into a person who can eventually own paid acquisition and scaling for multiple mobile products.