Amazon Traffic Manager

Smart Ink is an international manufacturer of high-quality compatible cartridges and toners for all major printer brands — HP, Canon, Brother, Epson, and Samsung. For more than nine years, we have been building affordable, high-quality products that hold top positions on Amazon in the Office Products and Home Office categories. Every year, we develop and launch 10–15 new products, taking each one from idea and product development to a successful launch and bestseller status across the US, Canadian, and European marketplaces.

Our mission is to change the rules of the game in the printing industry by making high-quality printing more affordable and delivering an exceptional customer experience.

We strive to give customers confidence in every Smart Ink purchase by standing behind our products and supporting them whenever needed.
 

We are looking for a Traffic Manager. You will own the offer and the traffic flows for your SKU portfolio and have a direct impact on the revenue and profitability of the products: here, every number is immediate feedback on what you did.

Key job responsibilities

• Build the overall traffic and sales strategy (organic and paid) for your SKU portfolio and define priority growth areas together with the Product Owner.
• Own pricing: the pricing logic for the category, testing prices, coupons, and discounts, competitor analysis, setting the Target Price, and assessing how price affects CTR, CPA, and conversion.
• Set targets for the PPC Manager: traffic volume, CPA, Units Sold, and advertising volumes across key search clusters (SQP performance).
• Monitor the quality of incoming traffic daily: check it against the product’s goals, initiate changes to the offer, and plan promo activities in line with the competitive environment.
• Work with SQP-based analytics: analyze the potential of search clusters and build a growth strategy for them.
• Own how the product looks on the shelf: the listing and its attributes, stock availability, images, and video. You raise point requests to content and design yourself, and prioritize systemic improvements together with marketing.
• Sync daily with the Product Owner, PPC Manager, Supply & Production, marketing, content, and compliance on category behavior, seasonality, and sales forecasts.
• Run regular traffic analytics: CTR, CVR, CPA, Net Profit, Gross Revenue, Ranking, AQ rate.

• Build, update, and maintain complex reports in Excel and Google sheets — most of the decisions above are made through working with data.

   

Basic Qualifications

• An understanding of how the Amazon marketplace works: the basics of Amazon Policy, listing structure, and the key metrics of listing performance.
• Analytical thinking: experience collecting and analyzing data through Helium 10, Sellerboard, or SQP, and the ability to read the numbers, spot patterns, and propose specific actions.
• Confident Excel and Google Sheets: core formulas, reports of varying complexity, and the ability to find an answer to a non-trivial question in the data quickly.
• An understanding of SKU unit economics and the ability to work toward key KPIs: CTR, CVR, CPA, organic visibility.
• A portfolio: the products you worked on, where their metrics started, where you took them, and what exactly you did to get there.
• Proactivity: you work well with the product, PPC, and supply teams, prepare clear recommendations, and back your proposals with data.
• Readiness to learn fast — new tools, metrics, and Amazon processes.

• English at B2 level 

   

Preferred Qualifications

• Experience taking a product to a leading position in its category: you have been through that path and know what it takes.
• An understanding of how external traffic to Amazon and Amazon Attribution work.

• Experience in the Office Products category or adjacent ones on competitive US or European marketplaces.

   

What we offer

• Remote work or the option to work from our A+ class office in central Kyiv.
• Working hours 10:00–18:00 Kyiv time, Monday to Friday,
• Base rate plus a performance bonus of up to 100% of base.
• Cooperation through a private entrepreneur contract, fully administered and taxed by the company.
• 24 days of paid vacation per year.
• Paid training and professional development.
• Compensation for English lessons.
• A corporate program that covers sessions with a psychologist.
• Free access to all company learning resources: courses and training from leading experts in e-commerce, analytics, management, and more.
• Corporate gifts, team-building events, and other activities.

Hiring process: application → recruiter interview → test assignment → technical interview with the hiring manager → final interview → job offer. We value your time, so we do our best to keep the hiring process moving as quickly as possible.

More about us: smartink.pro · product video · Instagram

• #1 brand among compatible and remanufactured ink cartridges across US and CA Amazon marketplaces
• Smart Ink cartridges are available in 31 countries.
• In nine years the company has grown from zero to 60,000–70,000 units sold per month.
• Our customer is the end consumer (B2C).
• A stable brand present on the most competitive markets: USA, Canada, Germany, France, UK, Italy, Spain.
• Our focus for the next two years: to become the largest brand in compatible and remanufactured cartridges and toners on the online markets where we operate.
• We have been systematically supporting units of the Armed Forces of Ukraine since the start of the full-scale invasion.