Head of Analytics (Product)

🎯 Role Overview:
We are looking for a Head of Product Analytics to build and lead the analytical function across our White Label iGaming platform.

This role sits at the intersection of Product, Data and Business, with a strong focus on turning data into actionable insights, identifying growth opportunities, and enabling product teams to make better decisions.

You will own the analytical framework behind product performance: from defining the right metrics and building a clear understanding of user behaviour to identifying growth opportunities, validating hypotheses and measuring the real business impact of product initiatives.

The goal is to create a scalable product analytics function that helps teams understand what drives player value, where the biggest opportunities are, and which initiatives actually move the business.

⚙️ Your Tasks:

• Build and own the Product Analytics strategy across the White Label platform, aligning analytical priorities with product and business goals.
• Develop a comprehensive product metrics framework covering acquisition, activation, engagement, retention, monetization and player lifecycle.
• Build and maintain analytical models and dashboards that provide a clear view of product performance across brands, GEOs, player segments and lifecycle stages.
• Identify and quantify growth opportunities across key product and player metrics, including PAU, FTD/RD, retention, engagement, Bets Count, Bet AVG, game performance, payments and monetization.
• Translate business questions into analytical frameworks, helping Product and other stakeholders understand the drivers behind performance rather than simply reporting what happened.
• Build a clear connection between product metrics and business outcomes, including GGR/NGR and other relevant commercial metrics.
• Establish a systematic approach to hypothesis validation, including experiment design, cohort analysis, A/B testing and causal analysis.
• Distinguish real product impact from external factors such as seasonality, player mix, RTP fluctuations, market dynamics and other confounding variables.
• Evaluate product initiatives and experiments based on incremental business impact, helping teams understand what works, why it works and where it can be scaled.
• Identify successful patterns across brands and GEOs and assess their potential for replication across the White Label ecosystem.
• Create a prioritised analytics and opportunity backlog, ensuring analytical resources are focused on the highest-impact business and product questions.
• Establish product performance tracking across actual results, forecasts, targets, key drivers and active initiatives.
• Partner closely with Product, CRM, Casino, Payments, Marketing, Operations and Data teams to turn insights into measurable product improvements.
• Build and develop the Product Analytics team, setting standards for analytical quality, methodology, prioritisation and stakeholder partnership.
• Establish a culture where analytics is used not only for reporting, but as a core part of product discovery, decision-making and continuous optimisation.

What success looks like

You will build a Product Analytics function that enables the business to consistently answer:

• What are the key drivers of product and player performance?
• Where are the biggest opportunities for growth?
• Which product initiatives have the highest potential impact?
• How much incremental business value can we expect from an initiative?
• Did the initiative actually create incremental impact?
• Why did the impact happen?
• Can the successful approach be replicated across other brands or GEOs?
• Where should Product, Engineering, CRM and other teams focus their efforts next?

The ultimate outcome is a repeatable analytical growth loop:

Business Goal → Product Metric → Opportunity → Hypothesis → Experiment → Impact Measurement → Insight → Product Decision → Scale

👤Our criteria:

• 5+ years of experience in Product Analytics, Data Analytics, Business Analytics or a similar analytical role, with experience in product-driven environments.
• Experience in iGaming is highly desirable, particularly with casino, sportsbook, gaming platforms or player monetization.
• Strong understanding of product metrics, user behaviour, funnels, cohorts, retention and monetization.
• Strong ability to translate complex datasets into clear business insights and product recommendations.
• Experience building analytical frameworks, metric systems and dashboards rather than working exclusively with ad-hoc reporting.
• Experience working with multiple products, markets, brands or GEOs and understanding how to separate local effects from scalable patterns.
• Strong stakeholder management skills and the ability to work effectively with Product, Engineering, CRM, Marketing, Operations and Business teams.
• Experience managing or mentoring analysts and building analytical processes and standards.
• Ability to challenge assumptions and ask “why?” and “what does this mean for the product?”, rather than stopping at reporting the numbers.
  
  💼 Our Offer:
• Flexible work setup — work remotely or from the office, we focus on results, not location;
• Support for a comfortable work environment — we compensate coworking expenses and EcoFlow power stations to help our team stay productive during power outages in Ukraine;
• Unlimited vacation and sick leave, because we trust our people to manage their time responsibly;
• Relocation support for team members who want to move;
• Regular performance-based bonuses that reward individual and team impact;
• Learning support — we cover 50% of professional courses and development programs;
• Language & wellbeing support — we cover 50% of English classes and psychological consultations;
• Career growth opportunities — we prioritize internal promotions and development;
• Team culture that actually feels like one — regular gifts, company merch, and team events throughout the year;
• Real impact — we are small enough for every voice to be heard and big enough to turn great ideas into action quickly.
•