Marketing Specialist

AVELaunch Books is a team that creates non-fiction books end-to-end for entrepreneurs, coaches, consultants, and thought leaders. We help experts turn their knowledge and experience into a structured, meaningful book — a tool for influence, trust, and business growth. We work deeply with each client: preserving their unique voice, building a strong narrative, and delivering a product that establishes authority in their field.

About the role:

We're looking for a Marketing Specialist with experience working in a small team, where one person owns several marketing functions at once rather than a single narrow area. The role combines running paid channels with owning the lead-gen funnel from first touch to conversion.

What you'll do:

• Own the lead-gen funnel from first touch to conversion
• Map out funnel stages, find where leads drop off, and test improvements
• Manage landing pages, lead magnets, and nurture sequences together with content and design
• Track funnel metrics at every stage (CTR, CVR) and turn findings into concrete changes
• Run and scale Google Ads, LinkedIn Ads, and Meta Ads end-to-end
• Work with CPA / CPL / ROAS — generate hypotheses, run A/B tests, document findings
• Brief creatives and video, coordinate contractors

What we're looking for:

• Hands-on involvement in building marketing funnels
• 1+ year in lead generation, including 6+ months specifically in performance marketing
• Experience in a small marketing team or company — a plus
• Confident hands-on skills with at least one channel: Google Ads, LinkedIn Ads, or Meta / Instagram Ads
• Analytical mindset: reads data, draws conclusions, makes decisions based on it
• Understands and can explain CAC, ROMI, ROI, CPC, CPA with concrete examples
• Ukrainian fluent, English B1+

Nice to have:

• B2C experience with long sales cycles and high-ticket offers
• Faceless video / content funnel experience
• Budget management: $3,000+/mo on Google, $3,500+/mo on LinkedIn

Tools:
- Required: Google Workspace, Google Sheets
- Nice to have: Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, Google Analytics / GA4, Looker Studio, ClickUp / Notion, Canva / Figma

What we offer:

• Full-time remote work.
• Flexible Monday–Friday schedule.
• Fixed salary + KPI-based bonus.
• 3-month trial period.
• 21 vacation days + 1 extra day off for your birthday.
• Sick leave.
• Direct impact on how project delivery processes are built in the company.
• Work with meaningful expert content and non-fiction book projects.

Hiring process:

1. CV review + short intro video about yourself.
2. Prescreen interview with the recruiter.
3. Test task.
4. Final interview with the functional manager.
5. Offer and onboarding.