Brand Manager / Brand Marketing Manager

RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications, and regulatory technologies. 

We are looking for a Brand Manager to join our team!

Requirements

• 4+ years of marketing experience. At least 2 years in a Brand Manager, Marketing Manager, or similar role
• Experience in iGaming, Betting, Gambling
• Experience creating and maintaining positioning, brand platform, Brand Book, Tone of Voice, brand guidelines
• Experience managing 360° brand campaigns involving multiple teams
• Understanding of the marketing mix from a brand perspective: Brand, Creative, Content, PR, Influence, SMM (communications side)
• Experience conducting marketing research (Competitor Analysis, Brand Health, CustDev, etc.)
• Experience developing and implementing positioning and brand strategies
• Experience working with ambassadors, influencers, sports clubs
• Skills in managing budgets for brand campaigns and special projects
• Solid command of analytics and understanding of key brand metrics
• Experience setting tasks, prioritizing, and coordinating cross-functional teams
• Strong communication and process organization skills
• English Upper-Intermediate (B2) or higher

Responsibilities

Brand strategy and positioning
– Developing and updating product positioning, Brand Book, Tone of Voice
– Owning the brand’s Visual/Content Direction, ensuring consistency across all channels
– Implementing brand strategy across cross-functional teams, accounting for regional specifics

Brand campaigns and special projects
– Launching brand and 360° campaigns, coordinating launches together with cross-functional teams
– Initiating and participating in special projects, sponsorship activations, and merchandise
– Overseeing workflow: timelines, quality, and alignment with brand strategy

Cross-team collaboration
– Working closely with Design, Copywriting, SMM, Product, Analytics, Country Management, and other teams
– Coordinating tasks between teams and monitoring execution of brand plans
– Removing operational blockers in brand workstreams

Brand project management
– Managing brand projects from task setup through final launch, including reviewing deliverables from cross-functional teams
– Creating briefs, assigning tasks, and monitoring execution
– Managing priorities and statuses of brand projects

Brand processes
– Maintaining and improving internal processes of the Brand Management team
– Optimizing cross-departmental collaboration on brand matters
– Ensuring documentation, briefs, and workflows stay up to date

Research and market
– Monitoring competitors and market brand activities
– Analyzing trends and identifying new opportunities for brand development
– Participating in research: Competitor Analysis, Brand Health, CustDev

Reporting
– Preparing regular status updates on brand projects
– Reporting on brand KPIs and campaign timelines
– Maintaining project documentation and keeping work trackers up to date
– Monitoring brand metrics: Brand Awareness, Brand Equity, Share of Voice/Search, CPM of brand campaigns

Benefits

• 🍀 An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more;
• 🤝Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
• 📍Beautiful offices in Warsaw, Limassol, Yerevan — work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day;
• 🧑‍💻Modern corporate equipment based on macOS or Windows and additional equipment are provided;
• 🏖Paid vacations, sick leave, personal event days, days off;
• 👨‍⚕️Corporate health insurance program for your well-being;
• 💵Referral program — enjoy cooperation with your colleagues and get a bonus;
• 📚Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences;
• 💁🏼‍♀️Rewards program for mentoring and coaching colleagues;
• ✈️In-house Travel Service;
• 🦄Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays;
• 🎳Company events, team buildings.