Business Development Manager

Universal Parallel is a technology-driven digital advertising company working at the intersection of media, AI, automation, and advanced AdTech infrastructure.

We help brands and agencies plan, activate, and optimize digital advertising campaigns across major platforms including YouTube, Meta, TikTok, and other digital channels.

Today, a significant part of our new business comes through partners and reseller relationships. As we continue to grow, we want to build a stronger direct new-business channel and establish our own relationships with agencies and advertisers.

We are looking for a hands-on Business Development Manager who can help us explore the market, identify where the strongest commercial opportunities are, build relationships with potential clients, and turn those relationships into real business.

About the Role

This is not a role where you will receive a fixed list of accounts and an established sales playbook to execute.

Our direct sales function is at an early stage, which means you will have the opportunity to help shape how Universal Parallel approaches new business.

You will work closely with Management to explore potential markets and client segments, identify target accounts, test different approaches, build a qualified pipeline, and develop new relationships with agencies and direct advertisers.

We are deliberately keeping the market scope broad.

Rather than assigning one predefined geography or vertical, we want to understand where Universal Parallel has the strongest opportunity to win. This could include agencies, direct advertisers, specific industries, or different international markets.

We are looking for someone who is comfortable exploring those opportunities rather than operating within a completely predefined sales structure.

Your Mission

Help Universal Parallel build a sustainable direct new-business pipeline and identify where we have the strongest opportunity to grow.

You will help us answer questions such as:

• Which markets offer the strongest commercial potential?
• Which agencies and advertisers should we be speaking to?
• Which client segments respond best to our proposition?
• Which acquisition channels generate the strongest opportunities?
• What messaging and commercial propositions resonate with potential clients?

Most importantly, you will turn this market exploration into conversations, qualified opportunities, and new business.

What You’ll Do

New Business Development

• Identify and develop new business opportunities with media agencies and direct advertisers.
• Research potential markets, companies, brands, and relevant decision-makers.
• Build and maintain structured target-account and prospect lists.
• Proactively approach potential clients through LinkedIn, email, networking, referrals, industry connections, and other relevant channels.
• Generate meetings and start commercial conversations with relevant decision-makers.
• Develop relationships with Marketing, Media, Digital, Procurement, and agency stakeholders.

Market Exploration

• Explore different markets, client segments, and verticals to identify where Universal Parallel has the strongest commercial potential.
• Test different approaches to prospecting and client acquisition.
• Gather feedback from the market and identify recurring client needs and challenges.
• Help Management understand which segments, propositions, and channels have the strongest potential to scale.
• Bring market intelligence and prospect feedback back into the business.

Lead Qualification & Discovery

• Conduct initial discovery conversations with potential clients.
• Understand their media activity, objectives, challenges, budgets, buying process, and potential needs.
• Identify where Universal Parallel’s capabilities can create value.
• Qualify opportunities based on commercial potential and fit.
• Maintain clear next steps for every active opportunity.

Pitching & Commercial Development

• Present Universal Parallel and our capabilities to potential clients.
• Adapt the commercial story to different client types and business needs.
• Work with Management and internal teams to develop relevant proposals and solutions.
• Participate in pitches, follow-ups, and commercial discussions.
• Support opportunities through the sales cycle and contribute to converting them into new business.

Pipeline & CRM Management

• Build and maintain a transparent new-business pipeline.
• Keep CRM data, prospect status, meetings, opportunities, and next steps up to date.
• Maintain disciplined follow-up across active prospects.
• Track pipeline development and conversion.
• Provide regular visibility into activity, opportunities, market feedback, and expected next steps.

Cross-Functional Collaboration

• Work closely with Management on new-business priorities and commercial opportunities.
• Collaborate with Growth Account Management, Account Management, AdOps, and other internal teams when preparing pitches and proposals.
• Ensure potential client needs are clearly communicated internally.
• Help turn Universal Parallel’s expertise, technology, campaign results, and case studies into compelling sales conversations.

What We’re Looking For

• 3+ years of experience in business development, sales, partnerships, account development, or a similar commercial role.
• Experience in digital advertising, media, AdTech, MarTech, SaaS, or an agency environment is highly preferred.
• Proven ability to generate new business opportunities rather than only manage existing accounts.
• Comfortable with outbound prospecting and starting relationships from scratch.
• Strong research and prospecting skills.
• Ability to identify relevant decision-makers and navigate organizations.
• Confidence conducting discovery meetings and presenting to potential clients.
• Commercial mindset and ability to identify business opportunities.
• Strong written and verbal communication skills.
• Structured approach to pipeline management and follow-ups.
• Comfortable working with targets and measurable KPIs.
• High level of autonomy, ownership, and self-organization.
• Comfortable operating in an environment where not everything has already been defined.
• Strong English communication skills.

Strong Advantage

• Existing network within media agencies, advertisers, or the digital advertising ecosystem.
• Experience selling digital advertising, media, AdTech, or marketing technology.
• Understanding of YouTube, Meta, TikTok, programmatic advertising, CTV, or digital video.
• Experience developing new markets or territories.
• Experience selling internationally.
• Experience working in an early-stage or rapidly evolving commercial environment.

Geography

This is an international business development role.

We are not limiting the position to one predefined sales market. We are interested in exploring opportunities across international markets and will consider the candidate’s existing network, market knowledge, and experience when defining the initial focus.

How Success Will Be Measured

Success in this role will be measured through:

• Qualified new-business opportunities generated.
• Relevant client meetings created.
• Qualified pipeline value.
• New clients and revenue generated.
• Conversion of outbound activity into meaningful commercial conversations.
• Quality and consistency of pipeline management.
• Ability to identify promising markets, client segments, and acquisition approaches.
• Contribution to building a repeatable direct new-business channel for Universal Parallel.

Why Universal Parallel?

This is an opportunity to join at the stage where our direct new-business approach is still being shaped.

You will not simply execute an established sales playbook — you will have the opportunity to influence it.

You will work directly with Management, explore international opportunities, build relationships with agencies and brands, and help Universal Parallel determine where and how our direct sales channel can scale.

For someone who combines curiosity, commercial drive, and hands-on execution, this role offers significant ownership and room to grow.