Meta Ads Expert - Home Services

Meta Ads / Paid Social Performance Marketer

About PCM

PCM is a private equity firm that invests in and operates growing businesses across multiple industries, with a significant focus on home services.

We are building out our internal performance marketing capabilities to accelerate lead generation across our portfolio companies. Rather than outsourcing growth entirely to agencies, we want world-class paid media expertise in-house that can develop, test, and scale customer acquisition strategies across multiple businesses and markets.

Our home services portfolio and marketing efforts span verticals such as pest control, roofing, replacement windows, and exterior home improvement.

We're looking for an experienced Meta Ads Performance Marketer who can help us significantly expand these lead generation efforts.

The Role

This isn't simply a media buying position.

We're looking for someone who can own the entire Meta advertising process:

Research → Angle → Creative → Launch → Test → Analyze → Optimize → Scale

You'll work across PCM portfolio companies to identify new customer acquisition opportunities, develop advertising concepts, launch campaigns, analyze performance, and continuously improve results.

Because you'll have exposure to multiple businesses, markets, offers, and customer types, there will be significant opportunity to take successful strategies from one campaign or portfolio company and apply those learnings elsewhere.

What You'll Do

• Develop new advertising angles, hooks, offers, and messaging concepts for our portfolio companies
• Research customers, competitors, markets, and existing performance data to identify new opportunities
• Develop creative briefs and ad copy for new campaigns
• Work with our creative resources to turn concepts into high-performing Meta ads
• Build, launch, and manage campaigns across Facebook and Instagram
• Create structured testing strategies for creative, messaging, offers, audiences, landing pages, and lead forms
• Manage campaigns across multiple geographic markets and portfolio companies
• Analyze performance and identify opportunities to improve CPL, CPA, lead quality, conversion rates, and customer acquisition costs
• Scale winning campaigns while maintaining acceptable acquisition economics
• Identify creative fatigue and maintain a consistent pipeline of new concepts and tests
• Analyze performance by creative, angle, campaign, geography, audience, placement, and offer
• Work with our internal teams to understand what happens after the lead is generated, including contact rates, appointment rates, sales rates, and lead quality
• Provide clear analysis of what's working, what's not working, why, and what we should test next

What We're Looking For

We're looking for a true direct-response performance marketer, not someone whose experience is limited to setting up campaigns in Ads Manager.

The ideal candidate:

• Has significant hands-on experience with Meta Ads
• Has successfully managed lead generation and direct-response campaigns
• Understands that creative and advertising angles are often the biggest drivers of performance
• Can independently generate and test new campaign ideas
• Is highly analytical and comfortable digging into performance data
• Understands Meta campaign structure, bidding, attribution, tracking, and optimization
• Knows how to diagnose an underperforming campaign
• Can manage multiple businesses, campaigns, markets, and priorities simultaneously
• Moves quickly and has a strong testing mentality

Home Services Experience Strongly Preferred

We're particularly interested in candidates who have generated leads in:

• Pest Control
• Roofing
• Replacement Windows
• Siding / Exteriors

• Solar