Product Designer

Hi! 👋

We are Zutobi, a global EdTech company with Swedish roots, reimagining driver education and helping people around the world become more confident and safer drivers.

Our flagship product, Zutobi Drivers Ed, is the #1 drivers ed app in the US. For 7+ years, we’ve been transforming traditional driver education by making it gamified, accessible, and effective for modern learners.

Today, Zutobi has 15.1M+ students, 10M+ app downloads, 250K+ monthly active users, and 200K+ five-star ratings. Our users achieve a 95.8% pass rate, and the product has been recognized by Apple twice and featured in leading US media outlets.

We're looking for a Product Designer to join our design team. You'll design the core learning experience and the surfaces that drive activation, conversion and retention: paywalls, landing pages, onboarding, and new features that make studying feel fun and rewarding. It's a role for someone who cares how their decisions move product metrics. You'll work alongside another Product Designer, collaborate with the Product, Marketing and Engineering teams, and report to the Product Design Lead.

Requirements:

• 3+ years in product or UX/UI design, including experience at product company or on long-term product with clear metrics;
• Experience with B2C products (a background exclusively in B2B, enterprise or internal data-heavy platforms is not a fit for this role);
• Comfortable across the full range of work: in-depth UX flows, landing pages, funnels and paywalls, and small UI improvements — without treating any of it as a lesser task;
• Hands-on experience with both web and mobile app design
• Strong visual craft with the ability to explain why a solution looks the way it does;
• Basic understanding of product metrics, A/B testing and analytics tools;
• Fluent in Figma: components, auto layout, variables, well-organized files;
• AI tools are part of your daily workflow;
• Portfolio with well-described cases showing context, decision logic and outcome;
• English — B1 or higher, enough for written communication and day-to-day collaboration with the team

Responsibilities:

• Design end-to-end user flows for web and app, from problem framing and research to release and evaluation of the result;
• Conduct competitor and user research to inform design decisions;
• Handle incremental UI improvements and small polish tasks alongside larger initiatives;
• Contribute to the design system, and ensure solutions meet the guidelines;
• Form hypotheses about how a design change should affect a metric, and prepare variants for A/B testing;
• Review results after release, and iterate on the same flow as many times as it takes to get the outcome;
• Work on gamification mechanics that support long-term engagement;
• Present and justify design decisions to the team and stakeholders;
• Follow the team's design process: design reviews, feedback rounds, handoff, documentation

Would be a plus:

• Experience in EdTech or other habit-building products;
• Experience designing engagement mechanics, such as gamification or referral programs;
• Prototyping beyond static screens using Claude, Figma Make or other AI tools;
• Understanding of unit economics (LTV, CAC, ARPU);
• Hands-on experience with analytics tools (Amplitude, Clarity or similar)

What we offer:

• Absolute freedom to push boundaries, test new ideas, and fully leverage your expertise.
• A fully remote team with flexible working hours designed to support a healthy work-life integration.
• Enough paid vacation days and sick leave, ensuring you have the time to rest, recharge, and prioritize your well-being.
• Allocated budget for advanced professional courses and leadership training to support your ongoing growth.