Targeting Specialist

We are looking for a proactive, experienced, and creative Targeting Specialist to join our team!

Our product is focused on the Counter-Strike 2 audience — millions of players worldwide. We work with multiple advertising platforms and plan to expand the number of advertising channels we use.

If you know how to drive results, test and scale profitable campaigns, and are ready to work in an exciting niche — welcome to our team!

Requirements

• 3+ years of experience in targeted advertising;
• Strong hands-on experience with Meta Ads and at least 1–2 additional advertising platforms;
• 1+ year of team management experience;
• Experience planning and managing monthly advertising budgets of $5K+;
• Experience running campaigns across international GEOs, including the US, Canada, Europe, and Latin America;
• Experience managing multiple GEOs simultaneously;
• Strong understanding of A/B testing and split testing;
• Solid understanding of key metrics: CPA, CTR, CVR, ROAS, LTV, FTD;
• Experience with Unity Ads and/or AppLovin for mobile app promotion;
• Experience dealing with ad account bans and restrictions;
• English — Intermediate+;
• Independence and the ability to make decisions based on data rather than intuition.

Responsibilities

• Set up, launch, and manage advertising campaigns across Meta Ads, TikTok Ads, Snapchat Ads, X Ads, Telegram Ads, and other platforms — experience with all of them is not required;
• Set up and optimize advertising campaigns for mobile apps through Unity Ads, AppLovin, and other platforms;
• Analyze data, optimize advertising campaigns, and work with the conversion funnel;
• Develop, test, and scale profitable campaign setups;
• Conduct A/B and split tests to continuously improve campaign results;
• Write advertising copy in English and adapt messaging for different GEOs and target audiences;
• Generate creative ideas and prepare clear briefs for designers and motion designers;
• Monitor new advertising formats, placements, and opportunities across advertising platforms;
• Prepare regular reports on ad spend, results, and key metric dynamics.

What We Value

• Autonomy and a strong focus on results;
• A data-driven approach to decision-making;
• Proactivity and willingness to continuously test new ideas;
• A strong desire to grow and achieve more.

A big plus if you play CS2 (CS) — we even organize corporate CS2 tournaments! 🎮