Influencer Manager

About Project

It is a mobile accounting app for sole traders, freelancers and self-employed workers — income, expenses and tax handled from a phone in minutes rather than evenings.

Nobody downloads an accounting app because they saw a banner ad. They download it because someone they already listen to said "this is what I use, and here's why my January was painless this year." Recommendation is how this category grows.

The job in one line

You build and run our creator programme: find the people our users already trust, strike deals that pay for themselves, and prove it in installs and paying subscribers.

What you'll do

- Build the roster. Find, pitch and sign creators whose audience is self-employed: freelancers and creatives, side-hustle and gig-economy channels, online sellers, tradespeople, small business and personal-finance creators, and accountant/bookkeeper creators. Target: 30+ active partners in year one, weighted toward mid- and micro-tier where trust and conversion are highest.
- Own the commercials. Negotiate flat fee, affiliate/revenue-share or hybrid deals, manage the creator budget line, and defend it with numbers rather than screenshots of view counts.
- Run the tracking properly. A unique code or deep link per creator, attributed through to install, sign-up and first paid subscription (AppsFlyer / Adjust / Branch or equivalent), with monthly payout reconciliation agreed with Finance.
- Own the numbers. Cost per install, cost per paying subscriber, code activation rate, 90-day retention of creator-sourced users, and blended payback period. Weekly reporting, and the discipline to end partnerships that don't convert — including ones with impressive audiences.
- Brief, don't script. Give creators the message, the proof points and the boundaries, then let them say it in their own words. Reject anything that reads like an ad script — this audience switches off instantly.
- Keep every claim safe. Every partnership disclosed to ASA CAP Code standards. Every statement a creator makes about tax, allowable expenses, refunds or deadlines checked against our accountant / compliance sign-off before it goes live, and corrected fast if it slips through. A creator giving wrong tax advice on our behalf is our problem, not theirs — you own preventing that.
- Amplify what works. Identify the best-performing creator content and put paid budget behind it with usage rights agreed up front ([TikTok Spark Ads / Meta partnership ads]), rather than commissioning new content every time.
- Plan around the calendar. 31 January Self Assessment, the 5 April year end and quarterly VAT/MTD deadlines are when this audience is actually thinking about tax. Creator slots for January are booked in October–November, not in January.
- Feed the business. Report back the objections, language and misconceptions you see in creator comments and DMs — it's the cheapest product and messaging research available.

 What we're looking for

- 3+ years running influencer or creator campaigns with commercial accountability — you've held a budget and been measured on installs, sign-ups or revenue, not reach.
- Hands-on experience with affiliate or referral tracking and creator payouts — you've built the tracking and reconciled the payments yourself, not just handed it to an agency.
- Real negotiation experience: you know what a creator is worth, what to walk away from, and how to structure a deal that shares risk.
- You understand the UK self-employed audience well enough to judge whether a creator's followers are actually our users, or just a large number.
- Written English clear and personable enough that creators reply to your first message.
- Accurate and cautious with claims about money and tax — you check before you approve.
 

Nice to have

- Fintech, accounting, tax or personal-finance product experience.
- Existing relationships with UK freelance, business or finance creators, or with talent agencies.
- Experience with app install attribution and mobile measurement specifically.
- Paid amplification of creator content (Spark Ads, whitelisting, usage rights).
- You are or have been self-employed or freelance yourself.
- Experience scaling a referral or affiliate programme.

*Rapidum is an equal opportunities employer. We assess every application against the requirements above and nothing else.*