Strategic Partnerships Lead
About the Role
We are hiring on behalf of a Canadian-based Money Services Business (MSB) operating in the crypto and digital-asset sector. As the company expands its international network of commercial, financial, and technology partnerships, we're looking for a Brand Ambassador to become one of the public faces of the company.
This is a high-visibility, externally facing role combining brand representation, strategic partnerships, industry networking, content, media, and communication with financial institutions and technology providers. You'll represent the company at conferences, partner meetings, podcasts, YouTube appearances, and other public-facing activities.
This is not a traditional sales role, and not a Compliance or MLRO position. There is no fundraising or investor relations involved โ the focus is on brand, partnerships, and industry presence. You'll work closely with Management, Compliance, AML/MLRO, Payments, and Operations, but specialist regulatory matters remain with those teams.
Key Responsibilities
1. Brand Representation & Strategic Partnerships
- Represent the company at major international events (Money20/20, TOKEN2049, and similar)
- Build relationships with commercial partners, financial institutions, and technology providers
- Identify and develop strategic partnerships across crypto, fintech, and payments
- Evaluate technology/infrastructure providers (custody, wallet, ledger, transaction management) and help negotiate commercial terms
2. Content & Media
- Co-host podcasts, YouTube videos, interviews, and panels
- Publish ~2 blog posts/month and ~1 market update/week (research and content provided by the company)
- Act as a recognizable public representative of the brand across social platforms and industry media
- No independent financial advice or investment recommendations required
3. Financial Institutions & Payment Partners
- Participate in onboarding/due-diligence calls with banks, EMIs, PSPs, and other financial institutions
- Explain the company's business model, products, and operations at a high level
- Coordinate with Compliance/AML/MLRO to ensure accurate external communication
- Escalate regulatory or legal matters to the appropriate internal specialists
Who You Are
- Confident, polished, and comfortable being the face of a company โ on camera, on stage, and in the room
- Excellent communicator in English, with strong presentation skills
- Comfortable speaking with senior executives, financial institutions, and crypto-industry professionals
- Outgoing and skilled at networking and relationship-building
- Able to understand a complex business model and explain it clearly, without oversimplifying or overpromising
- Commercially aware and comfortable negotiating with external partners
- Professional, discreet, and organized when handling sensitive information
Experience
Relevant backgrounds may include crypto/Web3, MSBs, fintech, payments, banking, business development, PR/media, or conference representation. You don't need experience in every area โ what matters most is the ability to understand a complex financial/digital-asset business, communicate it clearly, and represent a brand professionally at an international level. Crypto, fintech, payments, or financial-services experience is a strong advantage.
Travel
This is an international-facing role with regular travel expected for conferences, partner meetings, business development, and media opportunities. Willingness to travel is highly desirable.
If you're confident, commercially minded, highly presentable, and passionate about crypto and fintech โ and enjoy being at the center of business relationships and industry activity โ we'd like to hear from you.