Graphic and Web Designer Landing Pages, Brand and Presentations (German B2)

About us

VL Ventures GmbH is a Munich-based group with two operating brands in the German construction and energy transition market:
 

PILLAR Germany GmbH manufactures and installs solar carports, PV mounting systems and screw foundations. We sell B2B — to EPCs, installers, project developers and commercial property owners across Germany.
 

Betsa GmbH is a general contractor specialising in energy-efficient building renovation, serving property owners and investors in and around Munich.
 

Two brands, two audiences, one design function — yours.

The role
 

We are building our marketing department from scratch, and design is where most of it becomes visible. You will be the person who turns our products, projects and pitches into something people actually want to look at.
 

Roughly two thirds of your work is digital: landing pages, website design and ad creative. The rest is presentations and brand collateral — sales decks, product one-pagers, trade fair materials. You will work closely with our PPC Specialist (who needs creative that converts) and with sales (who need decks that win meetings).
 

This is a builder's role. Our brand systems exist but are young. You will not just execute inside a finished style guide — you will help finish it.
 

What you will do

Web & landing page design

• Design landing pages for paid campaigns and organic traffic across both brands — conversion-oriented, mobile-first, built around a clear message hierarchy
• Own the visual design of our websites (pillar-de.com, betsa.de): page layouts, component design, iterative improvements
• [Build and maintain pages directly in our CMS / Hand off designs to development — specify]
• Work with the PPC Specialist on landing page variants for A/B testing
   

Graphic & brand design

• Produce ad creative for Google Display, Meta and LinkedIn — including sizing families and iterations for testing
• Design product one-pagers, datasheets, case studies and reference project sheets
• Create trade fair and print materials: roll-ups, banners, brochures, booth graphics (e.g. Intersolar Europe)
• Prepare project photography and product imagery for use across channels
• Extend and maintain the brand systems for both brands: colour, type, iconography, layout rules, asset libraries
   

Presentation design

• Design sales presentations, partner and co-branded decks, and management-level reports
• Turn rough content from sales and leadership into clear, structured, visually consistent slides
• Build reusable master templates in PowerPoint and Google Slides so the team can self-serve for everyday decks
   

Systems & efficiency

• Maintain an organised, accessible asset library — the team should find the right logo, image or template without asking you
• Create templates and components that reduce repeat requests
• Manage your own queue across two brands and communicate realistic timelines
   

What we are looking for

Must have

• A portfolio that shows web/landing page design and presentation or brand collateral work — we need both, not a specialist in one
• 3+ years of professional design experience, agency or in-house
• Strong command of Figma plus Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
• Genuine web design competence: responsive layout, type at scale, understanding of what is realistic to build and how design decisions affect load speed and conversion
• Real presentation design skill in PowerPoint and Google Slides — this is a core part of the job, not an afterthought
• Ability to work from a brief, ask the right questions, and deliver without heavy supervision
• Professional English; German is a strong plus (you will be laying out German copy, which behaves very differently from English)
   

Nice to have

• Video: short-form editing for social, simple motion graphics, animated ad variants (Premiere, After Effects, CapCut)
• 3D visualisation or rendering (Blender, SketchUp, Twinmotion) — highly relevant for carport and mounting system visuals
• Hands-on build experience in [WordPress / Webflow / your CMS]
• Print production knowledge: CMYK, bleed, prepress files
• Experience in construction, industrial, technical or B2B categories
   

What success looks like

First 30 days: You have audited the existing assets for both brands, identified what is inconsistent or missing, and delivered your first landing page and first deck.

First 90 days: Both brands have a working template system — slides, ad formats, one-pagers — and campaign creative ships on the PPC schedule rather than holding it up.

First 6 months: Anyone in the company can produce an on-brand document without designing from scratch, and our landing pages and decks look like they belong to companies twice our size.
 

What we offer

• Visible work. Your designs are what customers see first, on every channel, for two brands.
• Scope. Web, brand, print, presentations, campaign creative — this is not a role where you resize banners all day.
• Short decision paths. Direct contact with management, fast feedback, no five-round approval loops.
• A brand you get to shape, not just apply.
• Flexible working. Remote-first
• Compensation: 1200 to 1500 USD but we are building our Marketing Team fully from Scratch that means you can develop in all directions.