Head of Marketing

With over 70 products and 3 billion installs worldwide, AIBY is at the forefront of mobile-first product development with a focus on AI technology. Innovation and team spirit are the backbones of our company, and thanks to them, we’re proud of titles like ChatOn, iScanner, ARTA, Forma, OnSkin, Plantum, and many others. At AIBY, you can enjoy the work you do while helping millions of people.

This is a build-and-own role, not a maintain-and-report one. As Head of Marketing, you’ll decide where the budget goes, which channels win, and how fast we scale web acquisition across a multi-product Business Unit. You set the strategy—nobody hands it to you.

Your portfolio: 6+ cross-platform apps across web, iOS, and Android. ChatOn, an AI chatbot assistant with 100M+ downloads, is your anchor product—one of AIBY’s flagship apps by both revenue and downloads—and you’ll keep scaling it while picking up earlier-stage products and turning them into the next ChatOn.

From day one, you’ll lead a team of up to 10 direct reports, including User Acquisition and ASO Managers, and build the performance marketing function that drives real, measurable growth for the Business Unit. You’ll report directly to the Business Unit CEO.

What you will do:

• Own Performance Marketing for the Business Unit end to end: strategy, budget, priorities, results
• Make web acquisition the main growth priority while mobile keeps growing at pace
• Decide how budget gets allocated across products, channels and geographies, and back those decisions with numbers
• Own unit economics: plan it, forecast it, hit it
• Run ASO as part of one acquisition engine, not a side function
• Hire, coach and raise the bar for your Marketing team
• Squeeze more out of every channel, audience, creative and funnel—testing never stops
• Make Creative and UA work as one team, not two
• Partner with Product and Growth on what actually moves acquisition, activation and monetization

• Build the reporting and processes that let everything scale without you in every meeting

   

What you should have:

• 5+ years in Performance Marketing, with hands-on ownership of User Acquisition for subscription-based products, both mobile and web
• 3+ years in a leadership role with direct accountability for growth metrics— revenue, CAC, ROMI
• Confirmed cases of scaling web acquisition—numbers you can talk through, not just channels you’ve touched
• Channel mastery: Google, Meta, TikTok, Applovin and beyond. You can walk into any ad account, read what’s wrong, and tell the team exactly how to fix it
• Deep understanding of unit economics, attribution, forecasting, and marketing analytics
• Experience owning significant marketing budgets, from allocation to defending the numbers behind it
• Leadership experience with direct reports—you’ve hired, mentored, and made hard calls when needed. You know what a high bar looks like, and you hold it

What we offer:

• A real slice of AIBY’s entire portfolio in your hands—6+ cross-platform apps out of 70+ across the company, anchored by the flagship app by both revenue and downloads. Mature product, proven demand, real budget. We move at scale
• Beyond that, you’ll get earlier-stage products with no fixed growth strategy yet—real space to build the approach from scratch, not just optimize someone else’s
• Competitive fixed compensation + generous performance-based bonus
• A full creative machine in-house: motion designers, graphic designers, brand, PR, influencer marketing. You orchestrate—they execute. No agency dependency
• Results-oriented colleagues committed to scaling impactful products. Your team will help you achieve the most ambitious goals
• Remote-friendly work environment with high autonomy and minimal bureaucracy

Location

AIBY is a team of strong international top talents. This role allows for either hybrid (combining in-office and remote work), fully remote or in-office work.