Retention Manager (UK GEO)

We are looking for a proactive Retention Manager with proven experience in the UK GEO to take ownership of our user lifecycle strategy. If you know how to turn a "new user" into a "loyal player" using data, smart segmentation, and AI — we want to meet you.

📍 The Role

Market Ownership: You will take ownership of the player lifecycle specifically for the UK market, ensuring our users stay engaged, active, and loyal.

Localized Campaigns: Create and execute multi-channel campaigns (Email, SMS, In-App, Web Push) tailored to the British audience.

Journey Building: Design automated workflows covering Onboarding, Activation, and Reactivation stages.

Segmentation: Utilize RFM analysis and behavioral data to target the right players in the UK market with the right message.

Optimization: Run A/B tests to boost Open Rates, CTR, and Conversion.

Innovation: Actively use AI tools to generate content, build logic, and streamline workflows.

🛠 Tech Stack

Experience with Customer.io, Smartico, Fasttrack, or Optimove is a strong advantage.

👤 About You

Experience: 1.5–3 years in CRM / Retention Marketing.

GEO Expertise: Practical experience and a deep understanding of the UK market (UK GEO) is essential.

Industry: Experience in iGaming or digital products is highly preferred.

Skills: Strong grasp of lifecycle marketing, segmentation, and copywriting.

Mindset: Analytical approach to data and a creative approach to problem-solving.

Tech-savvy: You are comfortable using AI for automation and content generation.

⭐️ We Offer

Format: Remote work, 5/2 schedule.

Payments: In USDT.

Remuneration: Competitive salary + bonuses based on the results of the department you build.

Growth: Opportunity for growth within the project.

Benefits: Paid vacation and sick leave.