Brand and Motion Designer
You're the only designer. Brand, motion, website, product, presentations — all yours. Full ownership; you decide what the company looks like and defend it directly to the founder.
Brand first. Logo, identity, visual language, motion, landing page — from a blank page. Not "make it look nice" — make it recognizable.
AI-first. One person can't cover this scope without it. AI tools are already part of your process, and it shows in your output.
No incoming task queue. You bring directions, propose options, push back on weak decisions. Waiting for tasks won't work here.
What You'll Do
Brand & identity — Visual language from scratch: logo system, color, typography, grid, iconography, illustration. Living brand guidelines used by both the team and AI agents. One brand across all touchpoints.
Motion — Motion as brand language: animated logo, landing page animations, payment explainer videos, promo content. Micro-animations in the product. You set the movement principles — timings, curves, hierarchy.
Landing page & web — Main website from structure to live: visuals, responsive, states. You ship it with the frontend team (Next.js + Tailwind) and verify in the browser, not just hand off a mockup.
Product — Audit and rework of dashboards, transaction tables, settlement, chargebacks, onboarding, case management. You own visuals, UX, and the design system: Figma library, tokens, components, code sync.
Marketing — Investor and sales decks, one-pagers, infographics, LinkedIn templates, conference materials.
AI & automation — AI at every stage: concepts, variations, image/video generation, prototyping. Automate routine, keep guidelines in a format AI agents can actually use.
Requirements
Must have
- 3+ years with real experience in both brand and product
- Portfolio that shows full brand systems (not just logos) taken from blank page to market
- Motion at brand-language level — a system of movement, not just pretty animations; implementable on the web
- Product interfaces: dashboards, tables, complex forms, B2B or SaaS
- Design system ownership: built, maintained, synced with code
- Strong visual taste; expert-level Figma
- Landing pages end-to-end with understanding of how frontend builds them
- Experience as the only designer or in an equally autonomous role
- AI genuinely in your daily workflow — you adopt tools, apply judgment, ship production-quality output
- Proactive: you bring ideas, push back, drive to done
- Curiosity about fintech: acquiring, settlement, chargebacks — domain understanding matters
- English: confident reading/listening required; spoken is a strong plus
Nice to have
- Fintech / payments / B2B SaaS background
- Rebranding or market-entry brand work
- Redesigning a live product with legacy
- 3D, illustration, video editing
- Can build pages yourself: Framer, Webflow, or code
- Copywriting and positioning