Funnel Optimization Manager

RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications and regulatory technologies. 

We are looking for a Funnel Optimization Manager!

Requirements:

- 2+ years of experience in Betting, Affiliate Marketing, or Media Buying.

- Strong understanding of acquisition, conversion, and retention funnels.

- Experience analyzing traffic, advertising campaigns, landing pages, and user journeys.

- Solid understanding of key performance metrics, including CTR, CPM, CPA, eCPA, Reg2FD, FD2RD, Retention, LTV, and ROI.

- Experience designing, running, and analyzing A/B tests.

- Ability to work with large datasets and identify growth opportunities.

- Experience developing business hypotheses and preparing requirements for cross-functional teams.

- Experience collaborating with Product, Traffic, Retention, and Country teams.

- Strong analytical and systems-thinking skills with a results-driven mindset.

- Experience working across multiple GEOs will be considered a strong advantage.

Key responsibilities:
- Analyze end-to-end funnels from traffic acquisition to repeat deposits.

- Evaluate traffic quality and user journeys across all acquisition channels.

- Identify and prioritize opportunities to improve conversion, retention, and LTV.

- Optimize the Traffic → Landing Page → Registration → First Deposit → Retention funnel.

- Develop and implement growth hypotheses together with the Traffic, Product, Retention, and Country teams.

- Monitor the performance and effectiveness of implemented funnel improvements.

- Conduct competitor analysis and identify industry best practices.

- Evaluate the business impact of product and marketing changes.

- Audit creatives, landing pages, targeting, and user scenarios to - identify optimization opportunities.

- Design, launch, and analyze A/B tests in collaboration with Product, Traffic, and Retention teams.

- Prepare product and retention improvement requirements for development teams.

- Provide recommendations for funnel localization and optimization across different GEOs.

- Track the implementation of approved initiatives and measure their results.

- Prepare analytical reports, insights, and recommendations for Country.
- Managers and cross-functional teams.

Our benefits to you:

☘️An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more.

🤝🏻Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.

🧑🏻‍💻Modern corporate equipment based on macOS or Windows and additional equipment are provided.

🏖Paid vacations, sick leave, personal events days, days off.

💵Referral program — enjoy cooperation with your colleagues and get the bonus.

📚Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.

🎯Rewards program for mentoring and coaching colleagues.

✈️In-house Travel Service.

🦄Multiple internal activities: online platform for employees with quests, gamification, presents and news, clubs for movie / book / pets lovers and more.

🎳Other benefits could be added based on your location.