Product Content Lead

Hi! 👋

We are Zutobi, a global EdTech company with Swedish roots, reimagining driver education and helping people around the world become more confident and safer drivers.

Our flagship product, Zutobi Drivers Ed, is the #1 drivers ed app in the US. For 7+ years, we’ve been transforming traditional driver education by making it gamified, accessible, and effective for modern learners.

Today, Zutobi has 15.1M+ students, 10M+ app downloads, 250K+ monthly active users, and 200K+ five-star ratings. Our users achieve a 95.8% pass rate, and the product has been recognized by Apple twice and featured in leading US media outlets.

We are now looking for a Product Content Lead - someone who will help us turn product and educational content into a systematic direction with clear ownership, scalable processes, quality standards, and direct impact on product metrics.

About the role:

At Zutobi, content is not a supporting function. It is the foundation of our product.

We don’t just sell access to lessons or tests. We sell a learning experience: we take complex, often boring driving education content and make it clear, engaging, and useful for users.

Today, there is already a clear understanding across the company that we need to work with content more systematically. However, there is currently no single owner with enough focus, mandate, and responsibility to drive this direction end-to-end.

That is why we are looking for someone who will build a content operating model for Permit App and Permit Web: from audit, research, quality standards, and content roadmap to course update processes, content QA, AI-assisted automation, delegated execution, and impact analysis.

This role is not about manually editing every piece of content. It is about building a system where content is regularly updated, improved, tested, and connected to product goals.

Requirements:

• Experience working with product, educational, or digital content as a Content Manager, Content Lead, Product Content Manager, or similar role.
• Experience treating content not just as text, but as part of user experience and product value.
• Understanding of how content can influence product metrics: activation, engagement, conversion, retention, cancellations, refunds, and support load.
• Ability to build content strategy, content roadmap, and content processes.
• Experience working with cross-functional teams: Product, Design, Marketing, Brand, Video, Support, QA, and Development.
• Ability to analyze user feedback, identify recurring content issues, and turn them into specific initiatives.
• Strong skills in information structure, editing, UX writing, and explaining complex topics in simple language.
• Research experience: competitor analysis, trends, new formats, and best practices in digital learning / EdTech / content products.

• English level - Advanced (C1)

   

Responsibilities:

• Take ownership of the product's educational content within the Permit direction.
• Set up a scalable content operations process: define how content issues are identified, prioritized, assigned, reviewed, QA’ed, updated, and released.
• Track changes in driving rules / DMV-related requirements and initiate course updates.
• Constant research of competitors in driving education, broader EdTech, and digital learning.
• Suggest new learning content formats that can increase engagement and perceived value.
• Analyze user feedback related to content quality and turn it into an improvement backlog.
• Collaborate with PMs, Design, Video Production, Brand, Support, Content, and Development teams.
• Launch and support content experiments together with Product and Data teams.
• Implement AI-assisted processes for content validation, updates, adaptation, and scaling.

Would be a plus:

• Experience in EdTech, subscription-based products, or mobile/web B2C products.
• Experience working with the US market.
• Experience with learning content, tests, courses, and quizzes.
• Understanding of UX writing and behavioral design.
• Experience with A/B testing and product analytics.
• Experience using AI tools for content production, content QA, or automation.
• Experience building content operations from scratch.
• Experience working with video content or interactive learning formats.
• Experience creating tone of voice, content guidelines, or editorial standards.

What we offer:

• Direct impact on core product experience and product metrics.
• Work in a cross-functional product environment at the intersection of Product, Content, Design, Video, Brand, Support, and Development.
• Opportunity to build the content function as a separate systematic direction, not just execute isolated content tasks.
• A fully remote team with flexible working hours designed to support a healthy work-life integration.
• Enough paid vacation days and sick leave, ensuring you have the time to rest, recharge, and prioritize your well-being.
• Allocated budget for advanced professional courses and leadership training to support your ongoing growth.